Clear: Nurse
Agency: Lowe Pirella, Milan, Italy

This is maybe the best and most effective artwork I ever saw. These interactive banner ads made for Amnesty International Turkey shows the most cruel scenes you can imagine. After seeing the scene the viewer is asked: Choose, stop or go on. Thes ads are published on Turkey’s most hitted web sites like CNN Turkey. They created amazing traffic at Amnesty’s web site and dramatically increased membership applications.
Agency: DDB&Co Turkey
These links shows the banners at CNN Turkey:
- Violence original banner
- Violence english banner
- Torture original banner
- Torture english banner
- Cruelty original banner
- Cruelty english banner
http://blogger.xs4all.nl/marcg/archive/2007/05/29/230126.aspx
via Houtlust
A set of walking chattering teeth were sent out to patients of an Orthodontic Centre to tell them that the centre was moving.
Agency: BJL, Manchester, UK
Creative Director: Gary Fawcett, Lisa Nichols
Art Director: Richard Pearson
Copywriter: Harinder Bajwa
“Problems with dandruff?”
Agency: Lowe Pirella, Milan, Italy
Art Director: Pietro Lorusso
Copywriter: Andrea Stanich
Creative Directors: Francesco Bozza, Umberto Casagrande
Director: Andrea Cecchi
Production Company: Bedeschi Film.
Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Director: Giuseppe Mastromatteo, Luca Scotto di Carlo
Art Director: Luca Zamboni
Copywriter: Federico Bonenti
Agency: DDB, Paris, France
Creative Director: Alexandre Hervé, Sylvain Thirache
Copywriter: Matthieu Elkaïm
Art Director: Pierrette Diaz
Art Buyer: Sophie Mégrous
Photography: Jean-Yves Lemoigne
Touching up: Christophe Huet/ASILE
via Ads of the World