Agency: CBGrey, Paris, France
Creative Directors: Andrea Stillacci, Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Illustrator: Claudio Luparelli
Photographer: Riccardo Bagnoli
Agency: CBGrey, Paris, France
Creative Directors: Andrea Stillacci, Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Art Director: Jakub Szymanski
Copywriter: Alex Stainton
Retouching: Dennis Monk
Art Director: Jakub Szymanski
The Smoking Jacket, by Fiona Carswell, has a built-in pair of lungs on the front that act as an iconographic “warning system”. The polite smoker can blow the smoke into a “container” at the collar, in order to avoid blowing it in the faces of people around them. The smoke then filters into a set of see-through lungs at the front of the jacket. Over time the lungs, which have an air-filter back, should darken from cigarette smoke… read more on we make money not art