Advertising Agency: BBDO/PROXIMITY, Kuala Lumpur, Malaysia
Executive Creative Director: Ronald Ng
Creative Director: MUN
Copywriter: Kevin Le/Ronald Ng
Art Director: MUN/Eric Hor/Gary Lim/Willeon Leong/Hans Lee
Illustrator: Gary Lim
Producer: Dickson Teh
Account Supervisor: Dong Hyun Yoo
Advertiser’s Supervisor: Sally Hong
Publicize the grand opening of the HomePlus Supermarket branch in Chamsil district. This particular branch was connected directly to the Chamsil subway station. Since LotteMart, a rival supermarket chain, already had a store close to the subway station, agressive and effective camapign was neccesary to put the grand opening of the HomePlus Chamsil branch in the spotlight. Stickers were applied to the subway station pillars in order to make them look like life-size HomePlus supermarket stands. The intended effect was to make the people entering the subway station feel like they were stepping into the HomePlus supermarket. HomePlus outdoor campaign began a month before the store opening. No TV/Print ads were carried out for HomePlus. As a result of this unique outdoor campaign, the sales for the opening day exceeded the expected sales by 550%.
Advertising Agency: Cheil Worldwide, Seoul, Korea
Executive Creative Director: Ina Choi
Creative Director: Yooshin Lee
Copywriter: Jungho Hwang / Sua Lee
Art Director: Kangwook Lee / Chaehoon Lee / Yooho Lee / Sanghun Yoo
Illustrator: Bom Communication
“ESPN. All day. Everyday.”
Advertising Agency: Saatchi & Saatchi, Singapore
Executive Creative Director: Andy Greenaway
Creative Director: Richard Copping/Andrew Petch
Art Director: Ronojoy Ghosh/Richard Copping/Joel Clement
Photographer: Allan Myles
Art Buyer: Adrel Law
Account Supervisor: Frederic Eng
Retoucher: Magic Cube/Print Production: Terry Ong
Clean Up The World, an initiative of Clean Up Australia discovered that over 80% of all office paper printouts end up in the bin – a statistic the environmental organization found disturbing and wanted to act on.
DDB decided to tackle this problem head on through the simple use of a downloadable desktop image that would act as a constant reminder for people to think before they print.
The desktop image symbolises what it is you’re actually printing via a microsite that reaches people directly at the source of the problem – their computer.
http://www.cleanuptheworld.org/think/
Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Creatives: Ant Simmons, Alex Wadelton
Designers: Jay Young, Ant Simmons, Alex Wadelton
Group Account Director: Kate O’Brien
Digital Art Director: Christof Ulbrich
Web Developer: Broook Windred
“Fresh eggs daily.”
Leo Burnett Chicago created this awesome beyond words Giant Egg billboard for McDonald’s. It was installed last week across from Wrigley field in Chicago. The giant egg billboard starts cracking and opening up in the wee hours of morning. By breakfast time, the egg has already hatched, and you can see “Fresh Eggs Daily” written on the egg’s yolk. The egg stays open from 6:00AM till 10:30AM, to indicate the availability of fresh eggs during that time. Once the breakfast time is finished, the egg billboard shuts and stays closed as a whole egg till the next morning. The mechanical engineering of the billboard was handled by Prop Art Studio, MMT.
Advertising Agency: Leo Burnett, Chicago, USA
Executive Creative Director: John Montgomery
Creative Director/Art Director: Brian Shembeda
Creative Director/Copywriter: Avery Gross
Copywriter: Adam Rubin
Art Director: Nathan Zuercher
Executive Producer: Denis Giroux
Senior Producer: Laurie Gustafson
Prop Engineering: Prop Art Studio, MMT
Even if the guy’s dressed in his favorite old white tee shirt, with this napkin at his neck he’ll actually look like he made the effort to get “dressed for dinner”. A great conversation piece at any party. 20 paper napkins to a package; five of each design. Cello wrapped. Measure 13” x 13”.
found at The Spoon Sisters
Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Mike Davison
Creatives: Bridget Short & Regan Grafton
Photographer: Juliet Taylor
Senior Agency Producer: Gordon Moir
“My cathedral needs your help.”
Germany’s historical monuments can only be saved from disrepair at great cost. For this, the German Foundation for Monument Protection urgently needs donations. In order to achieve this, replicas of the original sculptures were placed in subway stations and pedestrian underpasses, begging for donations for “their” historical monuments, which where in the direct vicinity. Throughout the time of the promotion, the German Foundation for Monument Protection registered 40% increase in donations.
Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Simon Oppmann & Peter Römmelt
Art Director: Simon Oppmann
Copywriter: Peter Römmelt
Account Management: Marco Bisello
“Newborn Care Classes.”
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Illustrator: Marcelo Baltazar
Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Jan Leube, Matthias Spaetgens
Copywriter: Edgar Linscheid
Art Director: Marc Ebenwaldner
Photographer: Ralph Baiker
Account Supervisors: Katrin Seegers, Katja Weiden
Advertiser’s Supervisor: Dieter Frost
Graphic: Anatolij Pickmann
Postproduction: Gloss Postproduction
Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: James McGrath
Creative Director: Ant Keogh
Art Director: Tom Martin
Agency Producer: Sevda Cemo
Director: Mark Molloy
Production Company:Exit Films
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