“Donate to save a tree and 875000 species for free. Rainforest only cover 7% of our planet but harbor more than 50% of the world’s species.”
Advertising Agency: Marcel, Paris, France
Chief creative director : Anne de Maupeou, Véronique Sels, Sébastien Vacherot
Exec Creative Direcor : Anne de Maupeou, Véronique Sels, Sébastien Vacherot
Copywriter : Samuel Volk, Anaïs Boileau
Art Director : Anaïs Boileau, Samuel Volk
Art Buyer : Jean-Luc Chirio, Aurélie Lubot
Account Supervisor : Blandine Mercier
3D: Platinum, FMD
Brief Explanation: This important and unsettling film was developed to question the ambiguities around the issue of consent and ask the viewer “Where is your line?”. The objective of the film was to raise awareness of The Havens, a London based Crisis Centre that helps rape and sexual assault victims, and to foster debate amongst young people about what constitutes rape. The film follows a survey commissioned by The Havens, which revealed that almost half of men aged between 18-25 do not think it’s rape if the person changes their mind during sex and that over 5% of young men reported that if they thought the woman was drunk that they would try and have sex with her even if she said no. The film shows a young girl and boy meeting at a party. As the young girl gets steadily more drunk, the film works by inviting the viewer to click when they feel that the line has been crossed by the young man. Once the viewer clicks on the film, a line is drawn for them and statistics from the survey are revealed. The statistics used relate directly to the images being shown – i.e. kissing, touching, being drunk, pushing away, crying etc. The viewer is then invited to continue watching the film to its conclusion. If the viewer watches the film to the end without clicking on the screen, the titles reveal that they have in fact ‘crossed the line’ and that ‘if there’s no consent, it’s rape’. The interactive element was therefore a way of handling the dilemma over to the viewer. For the limited budget available to The Havens, it was decided that YouTube would be the best platform through which the target market of 18-25 year olds could be reached. The launch was also supported on Facebook and Twitter. Without any funding for seeding, to date it has received 160,000 hits online. It is also being supplied as a DVD package to London schools as part of a Havens outreach programme.
Advertising Agency: Youth Club, London, United Kingdom
Creative Director: Steve Cook
Art Director: Sara Dunlop
Copywriter: Sara Dunlop
Production Company: Rattling Stick
Director: Sara Dunlop
Producer: Stuart Bentham
Editor: Bill Smedley
Animation: Darren Groucutt
Advertising Agency: Ogilvy & Mather, Düsseldorf, Germany
Executive Creative Director: Bernd Grellmann
Creative Director: Rob Bruenig
Art Director: Nina Wolke
Copywriter: Einar Armbruster
Art Buyer: Carol Redfield
Production Manager: Markus Jaeger
Typographer: Petra Beisse
Illustration: Blutsbrueder Design LLC
Advertising Agency: Y&R, Chicago, USA Chief Creative Officer: Bob Winter Creative Directors: Pam Mufson, Jeremy Smallwood Art Director: Jeremy Smallwood Copywriter: Pam Mufson Illustrator: Rudy Hall
Advertising Agency: YeniReklam, Antalya, Turkey Creative Director: Hasan Görkem Çiftçi Art Director: Ahmet Yoklar Copywriter: Muzaffer Aslında Illustrator: Ahmet Yoklar Published:May 2011
Daniel moved from Italy to LA 2 years ago. He is very passionate about acting, photography and videos, but he doesn’t like to work very much. One day his girlfriend threaten him “You find a job or I’ll dump you!”. He took up the challenge and to show her that he is not such a layabout he set a new record in changing jobs: 14 different Jobs in just 24 days!
Advertising Agency: Mosaicoon, Palermo, Italy Creative Director: Juan Serrano Ortiz Copywriter: Nicolas Bartleby Agency Producer: Spela Marincic Head of Seeding: Marco Imperato Stylist: Roberto Pagnotta & Daniela Colajanni Photography director: Igor Scalisi Editor and Post Production: Manuela Di Pisa Published: June 2011
Brief:
Based around the central idea of ‘Voices for Freedom’ to tell the story of Dhondup Wangchen to draw attention to the campaign site. Dhondup Wangchen is a Tibetan imprisoned in 2008 for the making of ‘Leaving Fear Behind’ a documentary exposing the true feelings of native Tibetans about the Chinese rule and the then impending 2008 Beijing Olympic Games.
Background:
Leo Burnett’s campaign for Amnesty International addresses the silencing of civil activists worldwide. One such activist, Dhondup Wangchen was imprisoned in 2008 for the making of his documentary ‘leaving fear behind’ which describes the feelings of modern day Tibetans regarding Chinese rule and the then impending Beijing Olympic Games. Following his imprisonment in 2008 a massive wave of unrest tore through Tibet in the form of the rioting of Buddhist monks resulting in the disappearance of over 1000 monks unaccounted for until this day. Dhondup’s story became a resounding analogy of a much greater worldwide struggle against authoritarian rule and the use of power to silence the minority.
Synopsis:
Leo’s poignant slogan for the Amnesty campaign ‘Voices for Freedom’ was the starting point for our animation leading us to narrate the story of Dhondup’s own discovery and loss of his freedom of speech. It was important for us to convey the identity of Tibet which seems to have been trampled by Chinese rule, as was it seems the identity of Dhondup himself. Our script was influenced strongly by Bhuddist and Tibetan proverbs which significantly inform the beliefs of the Tibetan people. The narrative involves many symbolic animals which are central to religion and lifestyle in Tibet, the Yak, Tiger and antelope are all Bhuddist prayer animals while the crane is a national symbol in China. Key to our story was the idea that a single voice can influence thousands of others, represented in our animation as dandelion seeds free with the potential to create a thousand others but on a journey that may also end in an instant. Our final message is that one voice will always prevail through the masses who are silenced to inform a thousand others.
Advertising Agency: Leo Burnett Iberia
Executive Creative Director Iberia: Chacho Puebla
Executive Creative Directors Lisbon: Erick Rosa/Renato Lopes
Art Directors/Copywriters: Oliver Durant, Bruna Guerreiro
Production Company: Captive
Direction/Script: Oliver Durant / Bruna Guerreiro
Illustrator: Emiliano Ponzi
Animation: Oliver Durant / Bruna Guerreiro / Anne Calandre / Matthias Hoegg
Voiceover: Adelaide de Sousa
Soundtrack: Jamie Masters
Sound Production: Leon Dixon-Goulden at Adelphoi Music
Voiceover recording and mix: Indigo Lisbon
“A sex worker by any other name is still human. Respect their human rights.”
Advertising Agency: TBWA\Hunt\Lascaris\Cape town, South Africa Creative Director: Liezl-Mari Long Art Director: Siraaj Petersen Copywriter: Keenon Daniels Illustrator: Sarah Corder Production: Tina Southgate, Robert George
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