“MASP Art School. Open enrollment.”
Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Wilson Mateos, Luciano Lincoln
Art Director: Leonardo Rotundo
Copywriter: Fred Sekkel
Illustrators: Marcos Falcão, 6B Estúdio
Photographer: Ricardo Barcellos
Account Supervisors: Mônica de Carvalho, Andrei Croisfelt, Daniel Malavazzi, Adriana Barreto
“Panasonic Flat Technology. No rotating plate. More internal space.”
Advertising Agency: G2 Brasil, São Paulo, Brazil
Executive Creative Director: Carlos Silvério
Creative Director: Cristiane Albano
Art Director: Manuel Veiga
Copywriter: Felipe Ribeiro
Illustrator: Gelmi Estudio De Arte
Account Supervisors: Sérgio Brandão, Paula Macedo
Art Buyer: Soraya Borges
“Can’t flush it down? Pick it up!”
Dog owners in Russia do not clean shit after their pets. So in order to remind them doing it, we decorated trees in central Moscow parks and boulevards with bright-color handles on the chains, simulating flush water-closets (it is absolute symbols of a toilet in Russia). Right underneath this flush/chain we placed a small poster with our message. There were some bags attached to the poster – to simplify the task for the pet-owner. Overall 78 such posters were set up in central Moscow with almost 8 000 bags to use. Physically we helped to pick up at least 1 200 kilos of dog-shit from the boulevards of Moscow, plus the neighbors in a number of locations started to renew the supply of bags on the posters. Our program was retranslated by press and we also got the support from famous TV anchorman in the animal program on national TV.
Advertising Agency: JWT, Moscow, Russia
Creative Director: Ivan Chimburov
Art Director: Andrey Shtapauk
Copywriters: Ivan Chimburov, Igor Zatevakhin
Senior designer: Alexander Medvedev
Strategic planning director: Andrey Slepchenko
URL: http://www.smalleststoreintheworld.com/banner/en/index.html
With city populations on the rise, living spaces are becoming increasingly limited. IKEA believes that no matter how cramped your space, there’s always a solution. To demonstrate this, we built an entire IKEA store in a 300 x 250 pixel web banner. We targeted people looking for studio flats as well as one/two bedroom apartments by placing our tiny stores in the real estate section of community websites. As with our full size stores, shoppers were able to browse by department, choose and buy any of our products on display.
“Harvey Nichols Sale
Daylight Robbery Starts 15th June”
Advertising Agency: DDB, London, UK
Advertising Agency: Propeg, Brazil
Chief Creative Director: Ana Luisa Almeida
Chief Executive Officer: Carlos Pereira
Creative Director / Copywriter: Emerson Braga
Creative Director / Art Director: Edson Rosa
Director of Integration: Vitor Barros
Planning Director: Melina romariz
Manager Operations: Renata Matos
Manager Account: Sheyla Rocha
Manager Media: Maria José
Executive Planning: Mylene Alves
Executice Account: Raphaelly Farini
Producer RTVC: José Oliveira / Paulo Pinto
Production Company:
Nove90
Director: John Oliveira
Director of Photography: Lazaro Santana
Preparation of Cast: Leonardo Duarte
Producer Sound: Elos Studios
Music Producer: Dito Martins, Flavio Morgade
Approval: Caio Batista
Advertising Agency: DRAFTFCB, Lisbon, Portugal
Type of ad: Press campaign.
Creative Director: Duarte Pinheiro de Melo & Luis Silva Dias
Copywriter: Viton Araujo, & Samir Mesquita
Art Director: Ricardo Silveira & Rodrigo Burdman
Account Supervisor: Carlos Baptista & Sonia Gonçalves
“Solidarity. It begins by putting oneself in the shoes of the others.”
Advertising Agency: Euro RSCG, Brussels, Belgium
Chief Creative Officer: Jean-Luc Soille
Copywriters: Stephane Daniel
Art Director: Hugo Battistel
Account Director: Lia Delpierre, Julie Boghe
Photographer: Lisa Carletta
Retoucher: Antoine Meliste
“This is our paradise.”
Advertising Agency: Tita, Milano, Italy
Creative Director: Giuseppe Mazza
Art Director: Annamaria Santoro
Copywriter: Elisa Zugno
Illustrator: Camilla Falsini
“Books change with you. Re-read your favorites at Mint Vinetu”
Advertising Agency: New!, Vilnius, Lithuania
Creative Director: Mantas Maciulskis
Art Director: Migle Rudaityte
Copywriter: Andrius Kazlauskas
Illustrator: Josephin Ritschel
Advertising Agency: King James, Cape Town, South Africa
Executive Creative Director: Alistair King
Creative Director: Matt Ross, Dan Pinch
Art Director: Moe Kekana, Karin Barry MCCormack
Copywriter: Paige Nick
Account Director: Melanie De Winnaar
Illustrator: Doug Powell
Account Manager: Stephanie Binns
Advertising Agency: 11:21, Sao Paulo, Brazil
Crestive Director: Gustavo Bastos
Art Director: Kaike Bastos, Paulo Franco
Copywrigter: Gustavo Bastos
Producton Company: Digigraph
Director: Gustavo Bastos, Kaike Bastos, Paulo Franco
Editor: Kaike Bastos
Sound Design: Silence
“Share the Best of Rock at the Speed of Punk Rock.”
Advertising Agency: Ogilvy, São Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Creative Directors: Cláudio Lima, André Kirkelis
Art Directors: Vinícius Valeiro, Giovanni Muratori
Copywriter: Rodrigo Bréscia
Illustrator: Tiago Hoisel, Valdeir Rocha
Advertising Agency: Lola, Madrid, Spain
Excecutive Creative Directors: Chacho Puebla, Jorge Lopez
Creative Directors: Sito Morillo, Nacho Oñate, Nestor Garcia
Art Director: Gilberto Barros
Copywriter: Camila Ferraro
For the launch of its brand new ad promoting its 2sec tents, the brand Quechua had the idea to show in preview its commercial on its Fan Page by leveraging the new Facebook Timeline. You only have to load the different images composing the ad by scrolling down; then once at the bottom, you just have to press shift + space or scrolling up in order to see the animatin begin like a stop motion. A simple but very original way to use Facebook timeline that gives the idea of the possibilities it offers.
Advertising Agency: Fred & Farid, France
Advertising Agency: Grey, Moscow, Russia
Creative Director: Eldar Gincharadze
Creative Group Heads: Alina Mironicheva, Julian Suetin
Art Director: Julian Suetin
Copywriters: Ildar Agapov, Irina Bykova, Irina Denisenko
Illustrator: Konstantin Portnoy
Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Copywriters: Nkanyezi Masango, Werner Marais
Art Director: Ntobeko Ximba
Account Director: Ashleigh Lambert
Photographer: Antonia Steyn
Stills Producer: Ashleigh Hamilton
Advertising Agency: Lola Madrid, Spain
Executive Creative Directors: Chacho Puebla, Jorge Lopez
Creative Directors: Eduardo Martinez Gil, Juan Sevilla, Juan Christmann
Art Directors: Eduardo Martinez Gil, Juan Sevilla
Copywriter: Juan Christmann
Accidental Investing isn’t something anyone sets out to do. In fact, most people don’t even realize they’re doing it. This campaign dramatizes some of the hidden dangers that may be lurking in peoples’ investment portfolios.
Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Susan Credle
Creative Directors: Eric Routenberg, Sarah Block
Art Directors: Travis Lampe, Sarah Block
Copywriters: Desmond Lavelle, Eric Routenberg
Photographer: Anthony Arciero
Digital Studio: Studio One East
Producer: Tom Kakos
Senior Designer: Eing Omathikul
Problem: Cityoga studio noticed that new students often quit before completing their first month of classes. When asked why, their insight was revealed: they didn’t see quick results after the first few classes.
Solution:To prove that yoga brings results from day one, we created special Yoga Progress Pants that allowed new students to visibly measure their stretching progress. Every time they practiced, they could measure with the printed ruler how far their fingers, chest or nose reached. Witty phrases challenged them to stretch further and thus continue practicing at Cityoga. Results: After the promo Cityoga reduced the number of new students who quit: every third beginner continued practicing after the first month of classes.
Advertising Agency: Lowe Adventa, Moscow, Russia
Creative Directors: Bruno Ribeiro, Andreas Mielenhausen
Art Director: Michael Druzhinin
Copywriter: Svetlana Popova
Advertising Agency: Saatchi & Saatchi NY, USA
Agency Producer: Lynn Appel
Art Director: Jared Creason
Editorial: No6 Edit Bicoastal
Editor: James Duffy
Assistant Editor: Ryan Bukowski
Editorial Executive Producer: Toni Linpari
Colorist: Tom Poole, Company 3
Sound Design: Henryboy
Audio Post: Sonic Union
Mixer: Steve Rosen
Director: Rob Zombie
