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Glassing: Immatures

“Glassing. Sunglasses for immatures.”

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art director: Vicky Gitto, Jacopo Menozzi
Copywriter: Vicky Gitto
Illustrator: Jacopo Menozzi
Photographer: F&M Photographer
Account: Alberto Levi
Director: Andrea Pecora
Animation: Mattia Rosati
Compositing: Dario Sbrana
Production Company: BRW & Partners
Postproduction: Postoffice reloaded
Audio: Sample and Fonovideosync
Published: October, 2010


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International Society for Human Rights (ISHR): AIDS, Soil Pollution, Military Exhibition, Forest Fire, Batman

Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Oliver Handlos, Mathias Rebmann
Copywriters: Florian Schwalme, Sebastian Graef
Art Director: Johannes Stoll
Graphic Designer: Philipp Tscherner
Art Buyer: Dominique Steiner
Photographer: Markus Bachmann
Agency Account Directors: Joris Jonker, Sebastian Vetter


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Le Pass (Scientist Adventure Park): Body, Bike, Robot, Mice, Young Lady, Soil, TV, Animation

“I’m exploring my own body.”

“I made a bike with my skeleton.”

“I became friends with a robot.”

“I discovered that I have almost the same genes as mice.”

“I spied on a young lady.”

“I checked out a heap of soil. Fun.”

“I made my own TV show.”

“I made an animated film.”

Advertising Agency: La Petite Boite, Brussels, Belgium
Art Director: Hugo Battistel
Copywriter: Stephane Daniel
Illustrator: Mathilde Aubier
Photographer: Andrea Lennon
Accounts: Virginie De Hertogh, Laurence Gérard


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D&AD’s New Blood exhibition 2010: Sorry old blood

“Sorry old blood, the new blood has arrived. View the work of the best advertising, design, graphics and digital media graduates from across the UK.”

NB: Laura Jordan Bambach was not harmed during the making of this poster but the Mac didn’t make it.

NB: Roger Kennedy was not harmed during the making of this poster and he continues to kern in public.

NB: Alex Taylor was not harmed during the making of this poster and continues to Art Direct at the very highest level.

NB: Dick Powell was not harmed during the making of this poster but the toast was toast.) The campaign features top figures from the British design and ad industries.

NB: Greg Quinton was not harmed during the making of this poster, neither were the shares of a well-known lighter fuel company.)

Advertising Agency: NB:Studio, London, United Kingdom
Creative Director: Alan Dye, David Fowles
Art Director: Alan Dye, Ed Wright
Copywriter: Ajab Samrai Singh, David Fowles
Photographer: David Stewart


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IBM: Smarter Planet

Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O’Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins


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Legambiente: Sea World

“Here’s A Kind Of Corruption The Sea Will Welcome.”

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi
Art Director: Enzo Di Sciullo
Copywriter: Giustina Gnasso
Illustrator: Sergi Sanchez
Published: June, 2010


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France Info: Information is a vocation

Advertising Agency: Euro RSCG C&O, Suresnes, France
Creative Directors: Olivier Moulierac, Jérôme Galinha
Art Director: Julien Saurin
Copywriter: Nicolas Gadesaude
Photographer: Marc Gouby
Production: Jeanne Halfon, Guillaume Talon
Agency Manager: David Millier
Published: September 2010


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B-Quik: Offroad, Sport, Comfort

Advertising Agency: FareastDDB, Bangkok, Thailand
Creative Directors: Chap Lewampan, Athichat Pimviriyakul
Art Director: Pacharada Sitischaroenkul
Copywriter: Saard Teeraakaravipas
Illustrator: Visionary
Photographer: Visionary
Published: Jantuary 2010


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Dreamworks Shrek Forever After: Join the ogre army

Teaser poster campaign to promote Dreamworks’ animated film “Shrek Forever After.”

Advertising Agency: StruckAxiom, Salt Lake City, USA
Art Directors: Brent Watts, Scott Sorenson
Copywriters: Ryan Martindale, Lee Kimball
Illustrators: Tosh Brown, Valerie Jar
Typographer: Matt Manes


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Makati City Fire Station: Match

A spark is all it takes. A message from the Makati City Fire Station. Call 8185150 / 8162553 for any emergencies.

Advertising Agency: DDB DM9JaymeSyfu, Manila, Philippines
Executive Creative Directors: Merlee Jayme, Eugene Demata
Art Director: Eugene Demata
Copywriter: Biba Cabuquit
Photographer: Ruben dela Cruz
Illustrators: Eugene Demata, Allan Montayre


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MCEL MFW Fashion Week: National Geographic, Fashion, High heels, Giraffe, Wardrobes, Apartheid

“Discover the Africa you can’t see on National Geographic.”

“Fashion found out something that society should already know: no one color is better than another.”

“Parading in high heels is nothing for those who balance a bowl on their head.”

“You can talk about Africa, long legs and beauty without necessarily referring to a giraffe.”

“The African culture is on the streets, in museums, history books and in wardrobes.”

“African fashion brings back what the apartheid abolished: harmony between colors.”

Advertising Agency: DDB, Maputo, Mozambique
Creative Director: Lenilson Lima
Art Directors: Alexandre Pons, Lenilson Lima
Copywriters: Moisés de Oliveira, Sérgio Aires
Illustrators: Mang, Muzima, Hambro


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Alto Palermo Shopping Mall: Mother’s day campaign

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Executive Creative Director: Martin Mercado
Creative Director: Martin Goldberg
Copywriter: Benjamin Tornquist
Art Director: Ivan Zimmermann
Retouching: Gaston Cardozo
3D: Diego Escalada


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Volkswagen Polo: 95% recyclable

Car manufacturer VW wants to tell people that their new model, Polo, is produced out of 95% recyclable materials. People in Germany are used to recycle glass and paper in huge bins outdoors. The get awareness for this, they made an even bigger bin in the shape of the Polo.

Advertising Agency: DDB, Berlin, Germany


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Colgate-Palmolive Ajax Household Cleaner: Crown, Castle, Fish, Flower

Advertising Agency: Y&R, Paris, France
Creative Director: Carmine Coppola
Associate CD / Art Director: Christophe Frances
Copywriter: Laurent Vergnaud
Agency Producer: Annapaola Rossi
Photographer: Achim Lippoth
Run Date: Apr-05-2010


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Staedtler Pens: Man on the Moon

Advertising Agency: Bates, India
Creative Director: Russell Barrett
Art Director: Manish Darji
Copywriter: Russell Barrett
Illustrator: Manish Darji
Image Manipulator: Vinayak Kurade
Account Handler: Subhash Rao
Marketing Manager: Ullas K Nair


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City Magazine: Get a life

Advertising Agency: McCann Erickson, Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Photographer: Marko Savic
Creative coaching: Yaniv Mlinarski, Milos Stankovic
Published: August 2010


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Delta Generali Insurance: Loyalty test envelope

In Serbia, specific blue envelopes have been used as court or military invitations for years; during the wartime in early 90’s even as requests to join the army. As those governmental envelopes need to be handed personally and signed by the person who receives it, many people avoided it by all means. Over the years, blue envelopes naturally became a “test” of honesty, loyalty, legalism and respect for the law.
As we knew these facts, we used it to solve very specific problem of our client Delta Generali: They needed to narrow extremely long list of candidates for a financial manager in their company. We sent the interview invitations inside those envelopes to all the candidates, knowing that only the most loyal and honest candidates will accept it and show up for the interview.

Advertising Agency: McCann Erickson, Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Creative coaching: Yaniv Mlinarski
Published: August 2010


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Gabriela, Project Runaway: Rainy, Summer, Winter

This season’s collection.
See how powerty and corruption came into fashion.
Project Runaway
A satirical fashion show

Advertising Agency: DM9JaymeSyfu, Manila, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director / Copywriter: Louie Sotto
Associate CD / Art Director: Herbert Hernandez
Art Director / Illustrator: Allan Montayre


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CNN: Stories with the full background

“Stories with the full background. CNN.”

Advertising Agency: DDB&CO., Istanbul, Turkey
Creative Director: Karpat Polat
Art Directors: Ali Bati, Guney Soykan
Copywriter: Gul Kanik


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NaturaSi Organic Shops: Red, Yellow

NB: The photos are one-shoot only. The snake was really on the arm.

Advertising Agency: Ogilvy, Rome, Italy
Creative Director: Elisa Pazi
Art Director: Chiara Catalani
Copywriter: Elisa Pazi, Michela Paccova
Photography: Winkler+Noah


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Celcom Mobile: Rocketeer, Cannon, Laser

“Plug In. Get Out.”

Advertising Agency: M&C Saatchi, Kuala Lumpur, Malaysia
Creative Director: Henry Yap
Art Director: Pauline Ang
Copywriter: Casey Loh
Photographer: Mak Kah Heng (Untold Images)
Additional credits: Kevin Tan (Untold Images)
Published: April 2010


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Seat Ibiza Cupra: Wheel

Advertising Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Tal Riven
Copywriter: Zack Feldman
Art Director: Sharon Suliman
Account Manager: Dani Brande
Account Supervisor: Sarit Sternhell
Account Executive: Gali Shaham


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Bega Barbcubes: Rivals

To promote Bega Barbcubes as the no-fuss game snack, this campaign appeared in the sports pages each week depicting and defiling a different team mascot in the lead up to the Australia Football League grand final.

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: Ant Keogh
Creative Directors: Tom Marin & Julian Schreiber
Art Director: Ben Keenan
Copywriter: Ben Keenan
Photographer: Adrian Lander


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Amnesty International: Power signature

“Your signature has the power to stop torture.”

Advertising Agency: EJE DDB, Puerto Rico
Creative Directors: Leslie Robles
Art Director: José M. Rivera
Copywriter: Aníbal E. Quiñones
Illustrator: José Torres
Published: August 2010


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Stop Drinking Association: Alcohol can end your party

“Alcohol can end your party. Stop Drinking Association. 1-800-STOPNOW.”

Advertising Agency: Soul Fast Advertising, Uruguay
Creative Director: Marcel Colera
Art Director: Stephanie PC
Copywriters: Dino Andino, Almerindo Jefferson, Stephan Miguel, Yarurú Siqueira
Photographer: Kojak
Published: August 2010


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