Advertising Agency: AKQA, Washington, USA
Creative Director: Ginny Golden
Associate Creative Directors: Jefferson Liu, Nick Strada
Art Director: John Whitlock
Creative Strategist: Christine Sheehan
Agency Producer: Scott Little
Account Directors: Laura Breines, Katie Fouts
Account Executive: Erin Chandler
Production Company: Boxer Films, LA
Director: Robert Groenwold
D.P.: Tim Hudson
EPs: Beth George, John Clark
Editor: Robert Groenwold
Producer: John Quinn
Advertising Agency: Jung von Matt/Alster Werbeagentur, Germany
Chief Creative Officer: Thimoteus Wagner
Creative Director: Jonas Keller
Art Director: Jonas Keller
Copywriter: Daniel Pieracci
Production Co: Element E
Director: Alex Feil
Director of Photography: Alex Barber
Advertising Agency: Raynet-Ogilvy, Shenyang in the Liaoning, China
Creative Director: Jin Shangkui
Art Director: Xie Shuang
Copywriter: Yue Ye
Illustrator: Xie Shuang
Published: March 2011
Advertising Agency: McCann, Helsinki, Finland
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Illustrator: Raine Kuusi / Fake Graphics
Additional credits: Petteri Lillberg, Janne Uotila, Kari Mikkonen, Anu Rahkola
Published: April 2011
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Copywriters: Didier Aerts, Patrice Lucet
Art Director: Philippe Boucheron
TV Production (WAM) : Pierre Marcus, Guillaume Delmas
Director: Mathieu Mantonvani
Production Company: Big Productions
Published: May 2011
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Director: Rudi Rosenberg
Production Company: Les Télécréateurs
Aired: May 2011
Advertising Agency: Publicis Bold, Istanbul, Turkey
Creative Director: Sami Basut
Art Director: Ugur Genc
Copywriter: Caner Gozubuyukogullari
Photographer: Bahadir Tanriover
Published: March 2011
D&R wanted to launch a new promotion campaign but younger audience was losing interest in promotions. We decided to create a themed promotion. Our first target was horror fans. Their common behavior was their enthusiasm in laughing at the face of horror. So we decided to make fun of horror. We invited everyone to smile with horror. The Phantom of D&R was far more popular in the virtual world than the spiritual world. He has been invited to movie signings, received love letters and been asked for advice. So we surprised his fans wıth his presence in The Kanyon Store during the Shopping Festival. 50% discount in Horror Days have become an unforgettable journey. Also an unparalleled 559% increase in sales (quantity) and 291% increase in revenue. Happy Horror Days made us and our client smile.
Advertising Agency: Publicis Bold, Istanbul, Turkey
Creative Director: Sami Basut
Art Director: Fatih Gül
Copywriter: Özgür Cayan
Published: April 2011
Advertising Agency: Publicis Bold, Istanbul, Turkey
Creative Director: Sami Basut
Art Director: Fatih Gül
Copywriter: Özgür Cayan
Photographer: Bahadir Tanriover
Published: April 2011
Advertising Agency: Publicis Bold, Istanbul, Turkey
Creative Director: Sami Basut
Art Director: Fatih Gül
Copywriter: Özgür Cayan
Photographer: Bahadir Tanriover
Published: April 2011
Advertising Agency: Euro RSCG Santiago, Santiago, Chile
Creative Director: Rodrigo Bravo
Art Director: Juan Carlos Ramos
Copywriter / Illustrator: Rodrigo Bravo
Published: February 2011
Tok&Stok releases an unprecedented action on Twitter to prove that their furniture are really easy to assemble. The company now provides instruction manuals in the social network.At the profile @manuais_tokstok, consumers may see, in just 140 characters, how to assemble the furniture. They can also download an assembly diagram of each furniture. The action was created by DDB Brasil. Beside the differential use of social media, the action also shows the concern of Tok&Stok and the environment: each manual in 140 characters on Twitter saved a piece of paper.
On behalf of S&W Sports, Brand Content created this unique outdoor advertising piece. The pieces were distributed throughout New England by street teams, targeting ski areas, shopping malls and neighborhoods after snowstorms.
Advertising Agency: Brand Content Advertising, Boston MA, USA
Creative Directors: Darryl Jelley, Tom Kelly
