Advertising Agency: McCann, Dublin, Ireland
Creative Directors: Ray Swan, Emma Sharkey
Art Director: Ray Swan
Copywriter: Emma Sharkey
Director: Lena Beug
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Chief Creative Officer: Hugo Corredor – Giovanni Martinez
Executive Creative Director: Juan Gomez, Andrés Marantá
Creative Director: Pablo Naval, Andrés Montes
Copywriter: Pablo Naval, Andrés Montes
Producer: Sandra Martinez
Account: Monica Nieto, Felipe Jaramillo
Production House Company: Lakyoto
Advertising Agency: Herezie, Paris, France
Executive Creative Director: Andrea Stillacci
Copywriter: Pascal Charvet
Art Director: Thomas Lafourcade
Illustrator: Frederique Vernillet
Art Buyer: Johanna Warlus
Head of Planning: Luc Wise
Agency Print Producer: Capucine Lhermitte
Instead of just promoting the product we created a unique cross promotion between the BIKE Online Magazine and Lupine:
Subscribers of BIKE could only read their magazine if they turned on the Lupine Bike Lamp. 100% attention for the product in use was only a beginning: Readers who shared the idea in their social networks automatically distributed a link to a sneak preview, where the Lupine Lamp only illuminated a smaller part of the magazine. To read the whole magazine users were asked to order a trial subscription.
Advertising Agency: Publicis Germany, Munich, Germany
Client Service Director: Andrea Kohlndorfer
Executive Creative Director: Stephan Ganser
Art Director: Andreas Fisser
Concept: Andreas Fisser, Guido Faust, Sascha Dreschinski
Copywriter: Guido Faust (Creative Director), Sascha Dreschinski (Junior Copywriter)
Head of Digital Operations: Andreas Becker, Delius Klasing Interactive Gmbh/Co. Kg
Photographer: Michael Braune, Fotodesign Braune
Junior Art Buyer: Barbara Dennerlöhr
Producer: Stefan Pulster
Editor: Carolina Pereira
Video: Philipp Lenner, ROCKET STUDIOS Medienproduktion GmbH, Director
Audio: Oliver Vorderbrügge, Orange Sound, Director
Speaker: John Julian, American Actor & Speaker
Advertising Agency: Ogilvy & Mather, New Zealand
Executive Creative Director: Angus Hennah
Art Director: Darran Wong Kam
Copywriter: Matt Simpkins
Photographer: stephen langdon
Retoucher: Jamie Wright
Account manager: Simon Wedde
A bottle of wine with a custom-printed label and a handwritten note was sent to creative directors in lieu of a traditional resume. Because it’s not polite to show up empty handed.
Briefing: Create awareness for the international race event Itaipava São Paulo Indy 300.
Idea: Because of the international proportion of the race and the business target, we chose the bagagge carousel of the Congonhas Airport to place a real race car tire with a promotional message: “Indy landed in Sao Paulo”.
Advertising Agency: Hurra, Sao Paulo, Brazil
Creative Director: Ariel Legman
Art Director: Gabriel Untura
Copywriter: Junior Datena
Photographer: Alexandre Bellon
Advertising Agency: Ogilvy & Mather, Shanghai, China
Chief Creative Officer: Graham Fink
Executive Creative Director: Sean Sim, Francis Wee
Creative Director: Golf Nuntawat
Client Supervisor : Richard Cotton, Victor Vieira, Ming Alterman
Art Director: Jasphine Chew
Copywriter: Sean Sim
Photographer: Kurt Tang
Account Directors: Martin Murphy, Oli Goulden, Anita Beveridge
Public Relations: Fengmei Liang, Xiufan Huang, Qingxin Li, Lisha Deng, Yanyan Wu
Agency Producer: William Huen
Production House: Carrot Films
Director: William Dhawan
Producer: Steven Ng
Exposure: Print, Digital, Event
Gollog Express is Gol Airlines’ delivery service that finds recipients fast, no matter where they are. To prove this in digital magazines we created an ad that combined geolocation with the Google Street View API. In the ad, the reader saw the street view image of the exact location he or she was at, followed by an animated hand delivering the Gollog package.
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros, Andre Kassu, Bruno Prosperi, Renato Simões
Art Director: Guiga Giacomo, Tiago Pinho
Copywriter: Ricardo Wolff
People hate YouTube’s 5-second wait, and yet, advertisers continue using it to post conventional advertising. To adapt our concept to the medium, we reinvented these ads, creating the fastest YouTube ad for the fastest car. An ad you cannot omit, although you can try. Later, a banner appeared over the video the user wanted to watch, redirecting him to the new Golf GTI’s website so that those who clicked on it could access more information.
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creative Supervisor: Marc de la Cruz
Copywriter: Patri Pérez
Art Director: Luis Di Lascio
Technical Director: Emilio González
Interactive Director: Pablo Sánchez
Business Director: Gorka Lozano
Account Director: Javier Villalba
Short rationale: To communicate to a new database Volkswagen wiper blades, we created an email knowing the email client would block the images. When users opened the message, they found, in the email’s HTML table base, an image (without images) made up of 600X400 cells in hexadecimal colors.
When they clicked to enable the images, the table’s cells became GIFs that together made up a fully-defined image, just like users when the wiper blades in their Volkswagens are in good condition.
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creative Supervisor: Marc de la Cruz
Copywriter: Patri Pérez
Art Director: Luis Di Lascio
Technical Director: Emilio González
Interactive Director: Pablo Sánchez
Creative Coder: Aída López
Business Director: Gorka Lozano
Account Director: Petar Balachev
The Front Assist system uses a radar sensor to detect when the distance of the vehicle in front is critical. In dangerous situations, it alerts the driver with visual and acoustic signals and with a warning jolt of the brakes. If the driver doesn’t react, it generates the necessary braking pressure to avoid the collision. We had to find a technologic and surprising way to to make the new Front Assist understandable to anyone. We convey the Front Assist’s benefit directly to the characteristics and usability of an iPhone or an iPad.
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Copywriter: Iratxe Cabodevilla
Art Director: Aldo Ferretto
Technical Director: Emilio González
Business Director: Gorka Lozano
Account Director: Javier Villalba
April 25, 2013 at 14:18 · Filed under Ambient, Web
Presenting the world’s smallest open house by MAD school (Chatsworth Mediart Academy). Another Dimension: Simply put, it’s where you discover far more interesting things. Viewed through the right lens, another dimension appears. Very much like what MAD does. Short for Marketing Advertising and Design, our integrated diploma is the only one in Asia that adds another dimension to your view on creativity and strategic thinking. Meaning you won’t see things the way you used to. Heck, you won’t see things the way others do. That’s why our student work win awards like D&AD and Crowbar. Enter Another Dimension–A quirky digital projection mapping showcase of our award-winning student work, which takes place indoor but visible outdoor to Clarke Quay–why deal with confines when there’s another dimension? Another perk includes instant fame as your face shot becomes a part of our digital projection mapping showcase. All because we’re MAD.
