Advertising Agency: Ogilvy & Mather, Shanghai, China
Chief Creative Officer: Graham Fink
Executive Creative Director: Sean Sim, Francis Wee
Creative Director: Golf Nuntawat
Client Supervisor : Richard Cotton, Victor Vieira, Ming Alterman
Art Director: Jasphine Chew
Copywriter: Sean Sim
Photographer: Kurt Tang
Account Directors: Martin Murphy, Oli Goulden, Anita Beveridge
Public Relations: Fengmei Liang, Xiufan Huang, Qingxin Li, Lisha Deng, Yanyan Wu
Agency Producer: William Huen
Production House: Carrot Films
Director: William Dhawan
Producer: Steven Ng
Exposure: Print, Digital, Event
Gollog Express is Gol Airlines’ delivery service that finds recipients fast, no matter where they are. To prove this in digital magazines we created an ad that combined geolocation with the Google Street View API. In the ad, the reader saw the street view image of the exact location he or she was at, followed by an animated hand delivering the Gollog package.
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros, Andre Kassu, Bruno Prosperi, Renato Simões
Art Director: Guiga Giacomo, Tiago Pinho
Copywriter: Ricardo Wolff
People hate YouTube’s 5-second wait, and yet, advertisers continue using it to post conventional advertising. To adapt our concept to the medium, we reinvented these ads, creating the fastest YouTube ad for the fastest car. An ad you cannot omit, although you can try. Later, a banner appeared over the video the user wanted to watch, redirecting him to the new Golf GTI’s website so that those who clicked on it could access more information.
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creative Supervisor: Marc de la Cruz
Copywriter: Patri Pérez
Art Director: Luis Di Lascio
Technical Director: Emilio González
Interactive Director: Pablo Sánchez
Business Director: Gorka Lozano
Account Director: Javier Villalba
Short rationale: To communicate to a new database Volkswagen wiper blades, we created an email knowing the email client would block the images. When users opened the message, they found, in the email’s HTML table base, an image (without images) made up of 600X400 cells in hexadecimal colors.
When they clicked to enable the images, the table’s cells became GIFs that together made up a fully-defined image, just like users when the wiper blades in their Volkswagens are in good condition.
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creative Supervisor: Marc de la Cruz
Copywriter: Patri Pérez
Art Director: Luis Di Lascio
Technical Director: Emilio González
Interactive Director: Pablo Sánchez
Creative Coder: Aída López
Business Director: Gorka Lozano
Account Director: Petar Balachev
The Front Assist system uses a radar sensor to detect when the distance of the vehicle in front is critical. In dangerous situations, it alerts the driver with visual and acoustic signals and with a warning jolt of the brakes. If the driver doesn’t react, it generates the necessary braking pressure to avoid the collision. We had to find a technologic and surprising way to to make the new Front Assist understandable to anyone. We convey the Front Assist’s benefit directly to the characteristics and usability of an iPhone or an iPad.
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Copywriter: Iratxe Cabodevilla
Art Director: Aldo Ferretto
Technical Director: Emilio González
Business Director: Gorka Lozano
Account Director: Javier Villalba
April 25, 2013 at 14:18 · Filed under Ambient, Web
Presenting the world’s smallest open house by MAD school (Chatsworth Mediart Academy). Another Dimension: Simply put, it’s where you discover far more interesting things. Viewed through the right lens, another dimension appears. Very much like what MAD does. Short for Marketing Advertising and Design, our integrated diploma is the only one in Asia that adds another dimension to your view on creativity and strategic thinking. Meaning you won’t see things the way you used to. Heck, you won’t see things the way others do. That’s why our student work win awards like D&AD and Crowbar. Enter Another Dimension–A quirky digital projection mapping showcase of our award-winning student work, which takes place indoor but visible outdoor to Clarke Quay–why deal with confines when there’s another dimension? Another perk includes instant fame as your face shot becomes a part of our digital projection mapping showcase. All because we’re MAD.
Advertising Agency: DDB, Bogota, Colombia
Chief Creative Officer: Rodrigo Bolívar
Executive Creative Director: Rodrigo Dávila
Creative Director: Juan Carlos Palma, Juan Carlos Espitia.
Copywriter: Juan Alvarado, Rodrigo Dávila
Art Director: Mario Siabatto
Producer: Isabel Páez, Darío Lozano
Account: Luisa Giraldo, Isabel Serna, Hamilton Peña
Production House Company: Patria 1821Producciones
Producer: Sandra Duque T.
Director: Reichart De Alcocer
DOP: Miguel Valencia
Ligthing: Lander Torres
Cameraman: Jessica Steiner
Editor: Sebastian Castro
Editing Company: Patria 1821 Producciones
Music: Franjo Antich
Sound: Franjo Antich
Post: Makaco
Animation: Makaco
Other Credits: Supervisor De Produccion: Pierina Ravizza
Advertising Agency: DDB, Bogota, Colombia
Chief Creative Officer: Rodrigo Bolívar
Executive Creative Director: Rodrigo Dávila
Creative Director: Juan Carlos Palma, Juan Carlos Espitia.
Copywriter: Juan Alvarado
Art Director: Mario Siabatto
Illustrator: Ciro Starling, Gian Carlo Pirilli, Mario Siabatto
Producer: Isabel Páez
Account: Luisa Giraldo, Isabel Serna, Hamilton Peña
Portuguese tax law, allows you to donate 0.5% of the taxes the Government charges to a charitable institution. CAIS, an institution that helps homeless people, wanted to suggest taxpayers to donate their 0.5% to them. March, the month to fill the Annual Tax Declaration Form is the perfect time to tell Portuguese taxpayers they can take from the Government and give to those in need. Hence being like Robin Hood. So we posted “Robin Hood” like posters on city trees, secured by arrows, with all the information necessary to donate 0.5% to CAIS.
Advertising Agency: OgilvyOne, Lisbon, Portugal
Creative Director: Jorge Coelho
Art Director: João Nazaré
Copywriter: Maria João Venâncio
Advertising Agency: BBDO Proximity, Singapore
Chief Creative Officer: Ronald Ng
Executive Creative Director: Scott Walker
Creative Director / Copywriter: Primus Nair
Creative Director / Art Director: Douglas Goh
Art Director / Illustrator: Jennyson Rosero
Photographer: Cedric Lim
Account Supervisor: Joe Braithwaite
Account Manager: Fiona Huang
Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Art Director / Copywriter: Richard Lovell
Copywriter / Art Director: Michael Knox
Account Director: David Dumas
Photographer: Jamie MacFadyen
Retoucher: Cream Sydney
Senior Account Manager: Samantha Huyer
Advertising Agency: Longplay 360, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Illustrator: Amello Ilustracao
Advertising Agency: Bullet Promoções, São Paulo, Brazil
Creative VP: Mentor Muniz Neto
Head Of Creative: Cesar Leite
Creative Directors: Rubens casanova, Mentor Muniz Neto
Art Directors: Daniel Barreal, Marcelo Pompeu, Bruno Ferrari
Copywriter: Alessandro Palermo
Head Of Planning: Aldo Pini
Planner: Raphael Almeida
Illustrator: Edu Nothan
