“Free your vinyl. The PL-990 automatic turntable. Pioneer ”
Advertising Agency: BBDO Proximity, Berlin, Germany
CCO: Wolfgang Schneider
ECD: Jan Harbeck, David Mously
Creative Director: Daniel Haschtmann
Copywriter: Momme Clausen
Art Director: Shelley Lui, Jan Lorenz
Graphics: Shelley Lui, Anne Herrmann
Photographer: Jochen Arndt
Stylist/Set Designer: Nici Theuerkauf
Account Management: Sebastian Schlosser, Mia Lücker, Gülcan Demir
Short rationale: Everyday we have several applications working in the background which use up the resources of our Smartphone unnecessarily. To solve this, we’ve created the Audi start-stop app, an app which applies the same principle as the Audi start-stop system: a system of energy saving that turns off the engine when the car stops at a traffic light and turns it on again when the car starts. So we made this simple app that uses this same principle to save phone battery. The app detects which applications have been open longest without being used and sends an alert to the user to close them. This way it saves battery and makes the phone an even more efficient tool.
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Director: Jaume Badia
Copywriter: Andrés Travi
Art Director: Javier Rodríguez
Technical Director: Emilio González
Account Director: María José Moreno
Account Executive: Meri Cots
Digital Partners: RSB Media
The Shoppyland is the biggest shopping center in the middle region of the canton Berne. Over the last years, the duck of the logo was animated in various advertising campaigns and as give-aways, in different looks and guises. A jubilee book should reflect this brand story.
“Shoppyland. The Book. A brand story.”
Advertising Agency: KOMET, Switzerland
Creative Director: Thom Pfister
Copywriters: Antonia Bekiaris
Art Director: Roland Zenger, Joël Weber
Graphic Design: Natalia Funariu
Advisory Service: Simon Schatzmann, Emma Isolini
Hammaspeikko is a new and fresh dental clinic in Finland. That’s why they wanted us to come up with a fresh ‘never seen before’ -poster. A poster that would tell people about Hammapeikkos SUPERB dental whitening.
In addition to that WE wanted to SURPRISE with this somewhat dated medium and give its viewer a real reason to come to the clinic.
So we came up what we think is rather unique poster-meets-mobile-loyalty-rewarding exectution that really GETS THE ATTENTION AND WORKS (…on any mobile device with no network connection or app download wait-time).
So when you shoot the poster on your mobile phones camera with flash on, you instantly see the surprising effect of dental whitening visualized on your phones screen. Plus now you have the clinics number and a discount voucher on your cell phone.
Advertising Agency: McCann Worldgroup, Helsinki, Finland
Creative Directors: Jyrki Poutanen, Timo Silvennoinen, Janne Uotila
Copywriters: Tuomas Perälä, Timo Silvennoinen, Jyrki Poutanen
Art Directors: Jyrki Poutanen, Janne Uotila
Assistant Art Directors: Hanna Kinnunen, Kalle Oksa
Graphic Designers: Janne Uotila, Hanna Kinnunen
Producers: Yrjö Haavisto, Jyrki Poutanen
Account Director: Yrjö Haavisto
Photoretouch: Jari Riihimäki
Others: Kaapo Kamu
Front page in binary code. How Switzerland’s most renovned newspaper went fully digital. The “Neue Zürcher Zeitung” went fully digital. In order to inform a broad public about the new digital strategy NZZ chose to surprise its readers on the newspaper’s very own front page entirely written in binary code.
Advertising Agency: Jung von Matt / Limmat, Zurich, Switzerland
Advertising Agency: DDB, Bogotá, Colombia
Chief Creative Director: Rodrigo Bolívar
Executive Creative Director: Rodrigo Dávila
Creative Directors: Juan Carlos Palma, Juan Carlos Espitia, Alfonso Diaz
Art Director: Juan Carlos Espitia
Copywriter: Juan Carlos Palma
Illustrator: 1800 Salvation
Producers: Dario Lozano, Isabel Páez
Accounts: Francisca Caro, María Isabel Marchant, Hamilton Peña