“Because you can’t afford to stop. HP long lasting travel batteries.”
Advertising Agency: Publicis, India
National Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Art Directors: Raylin Valles, Rajit Gupta
Copywriter: Sudhir Das
Illustrator: amicollective
Published: August 2009
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Umberto Casagrande, Mauro Manieri
Art Director: Pietro Lorusso
Copywriter: Andrea Stanich
Director: Dario Piana
Production: Movie Magic
Sound: Top Digital
To raise awareness of Visa’s sponsorship of the Pompeii exhibit at our National Museum, we greeted all visitors to Wellington Airport with a lava flow that ran around the baggage carousel. Complemented by traditional media, this ambient execution made sure nobody could miss our message.
Advertising Agency: TBWA\Tequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Art Director: Tamryn Kerr
Copywriter: Michael Goldthorpe
Producer: Mark Paisey
Retoucher: Paul Hewson, Grant Allen
Account Manager: Sam Attenborough
Problem: Due to on-shelf clutter, Marie Claire’s flagship ‘Naked Issue’ isn’t standing out.
Solution: To create the illusion that a woman had undressed on her way ‘into the Naked Issue’, we created floor decals that look like a trail of clothing which led up to the magazine.
Advertising Agency: Network BBDO, Johannesburg, South Africa
Creative Director: Ivan Johnson
Art Director: Ross Nieuwenhuizen
Copywriter: Mike Pearson, Carla Kotze
Photographer: Barry White, Helena Rautenbach
Retoucher: Rafiek Newman
Producer: Nicole Buss
Make Up: Jade Leggett
“Every year Marie Claire produces ‘The Naked Issue’ in which famous celebrities go nude for a good cause. To raise awareness for this, we produced posters that used provocative crops to make naked bodies seem like faces being prepared for a shoot.”
Advertising Agency: Network BBDO, Johannesburg, South Africa
Creative Director: Ivan Johnson
Art Director: Ross Nieuwenhuizen
Copywriter: Mike Pearson, Carla Kotze
Photographer: Barry White, Helena Rautenbach
Retoucher: Rafiek Newman
Producer: Nicole Buss
Make Up: Jade Leggett
Monti Fitness is the only gym in the “Rione Monti” area of Rome, a neighbourhood full of typical Italian restaurants. They had to promote the gym in the neighbourhood and increase the number of members. In order to reach people when they’re thinking about their weight the most (after lunch), they printed a series of exercises on the back of restaurants receipts with an accompanying message inviting them to come and “burn of their meal”.
Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Manuel Musilli, Laura Sordi
Art Director: Daniel James Ieraci
Copywriter: Leonardo Cotti
Published: January, 2010
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Creative Supervision: Anselmo Tumpic, Giovanni Salvaggio
Art Director: Luca Menozzi
Copywriter: Luca Bartoli
Photographer: Garrigosa
Post production: Garrigosa
Account Director: Emanuela Munafò
Account Executive: Francesca Rapparelli
Published: March 2010
Countries: Europe, USA, Latin America
Advertising Agency: Extreme Group, Toronto, Canada
Chief Creative Officer: Shawn King
Creative Director: Matt Syberg-Olsen
Copywriter: Matt Hubbard
Art Director: Mike Schonberger
Purina Bark in the Park is ‘the day for you and your dog’, so Ogilvy Auckland made posters for people, and posters for their dogs. A meaty smelling attractant was also applied to lower posters so nearby dogs were drawn to them, making them appear to read.
Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Directors: Basil Christensen, Damon O’Leary
Creative Directors: Freddie Coltart, Matt Williams
Head of Art: Nic Hall
Designer: Sam Cox
Advertising Agency: Euro RSCG, Singapore
Executive Creative Director: Victor Ng
Creative Director: Victor Ng
Art Directors: Shawnn Lai, Yohannis Ibrahim
Copywriters: Victor Ng, Tham Yin May
Photographer: Jimmy Fok (Calibre)
Illustrator: Magic Cube
People have become so used to seeing children live on the streets that they don’t even notice them anymore. Ogilvy & Mather Mumbai needed to create a stir, to remind them of the glaring difference between their own children and these less fortunate ones. Most often these kids have only newspapers to sleep on, a symbol of how impoverished they truly are. We decided to package newspapers as bedsheets and place them along with branded sheets, to bring home the glaring difference between the two.
Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Director: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Sumanto Chattopadhyay
Art Director: Harshik Suraiya, Mayur Varma
Copywriter: Roma D’Cruz
Advertising Agency: Saatchi & Saatchi, Dubai, United Arab Emirates
Regional Executive Creative Director: Sion Scott-Wilson
Chief Creative Officer: Maru Kopelowicz
Art Director: Christopher Jones, Mark Hendy
Copywriter: William Goh
Producer: Leah Gacal
Photographer: Tariq Dajani
Retoucher: Mirage Imaging
Account manager: Heidi Afifi
Senior Account Director: Joanne Miserandino, Stephane Wahlen, Hamid Naqvi
Other Credits: Muhammed Jifri, Amr Elkashashi
del.icio.us
Digg
StumbleUpon
Technorati