Advertising Agency: Mother, London, United Kingdom
Creative Director: Mother
Copywriter: Mother
Production Company: Biscuit Filmworks
Director: Mike Maguire
Producer: Gustav Geldenhuys
Executive Producer: Colleen O’Donnell, Orlando Wood
DoP: Ulla Pontikos
Agency Producer: Mother
Advertising Agency: !MOOZ, Riga, Latvia
Creative Directors: Eriks Stendzenieks, Pēteris Lidaka
Art Director: Pēteris Lidaka
Copywriter: Eriks Stendzenieks
Account Director: Didzis Paeglis
Advertising Agency: Makani Creatives Pvt. Ltd., Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Prachi More, Prasad Rao
Copywriter: Simran Wadhwa
Advertising Agency: Interface Communication, Mumbai, India
Creative Director: Robby Mathew
Art Director: Ashok Giri
Copywriter: Rakesh Menon
“This wouldn’t happen online.”
Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Copywriter: Werner Marais
Art Director: Ismaeel Chetty
Designer: Rowan Foxcroft
Advertising Agency: Lowe SSP3, Colombia
Executive Creative Director: Jose Miguel Sokoloff
Creative Directors: Carlos Camacho, Gustavo Marioni
Art Director: Andrés Lancheros, Guillermo Siachoque, Sebastian Pelaez
Copywriter: Mario Lagos
Agency Producer: Sonia Llanos
Production: Oruga
Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Associate Creative Director: Eugen Suman
Art Director: Razvan Mitoiu
Copywriter: Andrei Gurau
Illustrator: Noper
Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Razvan Mitoiu
Copywriter: Andrei Gurau
Associate Creative Director: Eugen Suman
Designer: Ivan Holic
In a 3-week program, newspaper home delivery subscribers receive their usual journal poly-bagged inside what appears to be a foreign newspaper—first Italian, then Japanese, then Thai. On the last week, FSIs are included.
Advertising Agency: TDA_Boulder, Boulder, USA
Executive Creative Director / Copywriter: Jonathan Schoenberg
Creative Director / Copywriter: Jeremy Seibold
Art Director: Austin O'Connor, Haley Garyet, Barrett Brynestad
Copywriter: Tim Kelly, Daniel Colburn
The bottle is filled with a 12 square meter letter and a case of Solo (of course). Object: To let the wind and ocean currents decide who gets to taste the world’s best soda. And the fans can make a guess where it will end up at solo.no.
Advertising Agency: Try/Apt, Oslo, Norway
Art Directors: Martin R. Thorsen, Karin Lund, Dennis Tönnkvist
Copywriters: Øystein Halvorsen, Bjørnar Buxrud
Project managers: Cecilie Thue, Monica Rosengren
Account managers: Linda Kling, Eivind Moe
Bottle: Hydrolift / Eker Design
Film: Anti Media
Camera: Making waves
Batteries / Solar panels: Sunwind
Web production: Try/Apt
Web developers: Knut Skåla, Pål Smitt-Amundsen, Thomas Sømoen
Design: Richard Rosenlund, Thomas Bråthen
PR: Niche AS
Media agency: OMD
Advertising Agency: BBH, London, United KIngdom
Executive Creative Director: David Kolbusz
Creatives: Peter Reid, Carl Broadhurst, Simon Pearse, Emmanuel Saint M’leux, Harry Orton, Robin Warman
Producer: Aine Donovan
Strategic Business Lead: Ngaio Pardon
Chief Strategy Officer: Jason Gonsalves
Team Director: Jon Barnes
Team Manager: Lucy Nebel
Typographer: James Townsend
Current Situation: The trafficking of wild animals is now worth US$20 billion per year. Brazil takes up US$1 billion of this figure, through the illegal sale of more than 12 million animals. Trafficking in wild animals is a crime. Reporting it is one of the most effective ways to combat this practice. The idea: Ensure that people have the same feeling as a captured animal.
Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Director: Flávia Rennó
Art Director: Marcelo Przedzmirski
Illustrator: Estúdio Abruzzo
Nike is using holographic 3-D advertising to promote their new “Free” running shoe. The first-of-their-kind ads, which are running in outdoor locations in Amsterdam, project a holographic image demonstrating the key feature of the shoe—its flexibility. Nike free shoes are specifically designed to let your feet move more naturally and freely than traditional athletic shoes. Over time, this helps make your feet stronger. The hologram shows the shoe bending forward and back to simulate its flexibility. The ads sit in a Holocube, which is transparent so people can see the shoe from all angles, and brightly lit to attract attention of passersby—day or night.
Media Partner: JCDecaux
Advertising School: Miami Ad School, San Francisco, USA
Copywriter: Bryan Stokely
Art Directors: Martins Zelcs, Ece Ciftci
SabMiller needed to spread the word about its soft drink made from guarana, the only one of its kind in the Peruvian market. The graphic art transmits all of the things that go through a young person’s head, that are part of him or her, and that make him or her unique. Our inspiration came from the beautiful masks used in the Candelaria festival in Puno, in the southern Peruvian Andes.
Advertising Agency: Mayo DraftFCB, Lima, Peru
Producto: Guaraná Backus
Chief Creative Officer: Humberto Polar
Creative Directors: Joao Jackel, Monica Abad
Art Directors: Joao Jackel, Martín Asato
Copywriter: Monica Abad
Illustration: Martin Asato
Winter was long enough. It’s finally time to start the season at the Hellbrunn Trick Fountains on 28th of March: Ten free tickets are frozen into each block of ice. Hair dryers, flamers, body heat – everything is allowed. The icy countdown is promoted on billboards and facebook as well.
Advertising Agency: Christian Salic, Salzburg, Austria
Creative Director / Copywriter: Christian Salic
Art Directors: Alexander Rothbacher, Katharina Kronberger
Photographer: Chris Rogl
CGI: Studioastic
Advertising Agency: Full Contact, Boston, USA
Art Director: Adam St. John
Copywriter: Tim Bunker
Photographer: Matt Hoyle
1 music video, 462 unique covers – a beat, is a clip, is a cover.
This music video, for the danish electronic duo called “Crash and Compute”, also serves as the material for the album covers. The video clips were found by searching the words “crashing” and “computing” on Getty Images and afterwards cut to match the beats of the track. The first frame in each clip is then turned into a unique cover, so the audience can get their own piece of the music video. See all the covers and the project at www.crashandcompute.com
Advertising Agency: SELIGEMIG, Frederiksberg C, Denmark
Creative Director: Simon Engstrøm
Art Director: Jonas Quist
Copywriter: Daniel Norit
Additional credits: Cathrine Koppel
Advertising Agency: KinCom, Santiago, Chile
Creative Director: Carlos Trujillo
Art Directors: Diego Rodriguez, Raiko Yuretic
Copywriters: Carlos Trujillo, Roberto Frings
Illustrator: Christián Muñoz
Additional credits: Claudio Seguel
Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Directors: Danil Golovanov, Nikita Harisov
Art Directors: Irina Korotich, Natasha Kotovskaya
Copy: Constitution of the Russian Federation
Production: Evgeniy Kharchenko
Additional credits: Dmitry Kolezev
Advertising Agency: Media Storm, Moscow, Russia
Creative Director: Evgeny Turkin
Advertising Agency: CHI & Partners, USA
Executive Creative Director: Jonathan Burley
Creative Director Richard Brim
Agency Producer: Alex Nicholson
Art Director: Alexei Berwitz
Copywriter: Rob Webster
Planners: Anthony Cox, Oli Egan
Account Handlers: Christian Hinchcliffe, Ana Saffer
Media Agency: Starcom
Media Planner: Erica Chen
Production: Stink
Director: Adam Berg
Executive Producer: Blake Powell
Production Manager: Christabelle Stone
Director of Photography: Mattias Montero
Producer: Ben Croker
Post House: MPC
Visual Effects Producer: Chris Allen
MPC VFX Supervisors: Franck Lambertz and Rob Walker
Grade: Mark Gethin
Audio Postproduction: Jungle Studios
Editor: Paul Hardcastle / Trim
