Ryanair: With prices this cheap, shut the f*ck up
Advertising School: Miami Ad School Europe, Berlin, germany
Art Director: Hugo Gstrein
Copywriter: Patrick Tamisiea
Tutors: Fedja Kehl, Niklas Frings-Rupp
* * * ½
Sanofi Targifor: Layers
Advertising Agency: Publicis, Brazil
Creative Director: Hugo Rodrigues, Kevin Zung
Copywriter: Guilherme Nesti
Art Director: Eduardo Pastor, Mauro Elton
Photographer: Thiago Antonovas
Illustrator: Big Studios
Producer: Rita Vilarim, Thiago Loureiro, Emerson Russo
Art Buyer: Selma Momosse
Advertiser’s Supervisor: Fábio Barone
Account Manager: Gabriela Borges
* * * *
What Not to Wear TV Show: Bad Choices
Advertising Agency: Publicis, Brazil
Creative Director: Hugo Rodrigues
Copywriter: Douglas Peroni
Art Directors: Felipe Drummond, Silas Nogueira
Creative Director / Art Director: Kevin Zung
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Photographer: Thiago Antonovas
Account managers: Silvia Brihy, Ricardo Ferraroni
* * ½
Oral-B: Search
Advertising Agency: Publicis, Brazil
Creative Director: Hugo Rodrigues
Creative Director / Art Director / Copywriter: Leo Macias
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Photographer: Maurício Nahas
Illustrator: Boreal
Account manager: Joao Paulo Hessel
* *
Miguel Giannini Glasses: Honest Headlines
Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Director: Hugo Rodrigues, Leo Macias
Copywriter: Hugo Rodrigues/Leo Macias
Art Director: Leo Macias
Typographer: Leo Macias
Art Buyer: Selma Momosse
Account Supervisor: Rafael Oliveira
Advertiser’s Supervisor: Alvaro Ferrioli
* ½
Anador: Head
“Anador. Quick pain relief.”
Advertising Agency: Borghi/Lowe, São Paulo, Brazil
Executive Creative Director: José Borghi, Fernando Nobre
Creative Director: Fernando Nobre, Fabio Brigido
Art Director: Saulo Rocha
Copywriter: Guilherme Nesti
Illustrator: Pamplace
* * *
Discovery Channel: Che, Charles, John
“One more piece of information and you may change your mind.”
Advertising Agency: Publicis Salles Chemistri, Brazil
Creative Directors: Hugo Rodrigues, Alessandro Cassulino
Copywriter: Adriana Martins
Art Directors: Kevin Zung, Silas Nogueira
Illustrators: Julius Ohta, Estudio Fuzion
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Art Buyer: Selma Momosse
Account Supervisor: Paula Schubach
Advertiser’s Supervisor: Astrid Vasconcelos
Account Manager: Marcos Vinício
* ½
Huggies Wipes with triple clean: Kitchen, Car
Because your world is your baby’s canvas.”
Advertising Agency: Ogilvy & Mather Chicago, United States
Chief Creative Officer: Joe Sciarrotta
Group Creative Directors: Dave Metcalf, Chris Turner
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Art Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Illustrator/3D: Scott Giannini, Giannini Creative
Photographer: Tony D’Orio
* * *
Sharpie Twin Tip: Moon, Network, Prince
“One story. Two points.”
Advertising Agency: Draftfcb, Sao Paulo, Brazil
Creative Director: Joanna Monteiro, Max Geraldo
Copywriter: Felipe Cirino
Art Director: Manu Mazzaro, Felipe Petroni, Liliana Mafra
Photographer: Paulo Barros
Illustrator/Image Retouch: Open The Door, Daniel Toni
Art Buyer: Tina Castro, Daniel Gonçalves
Account Supervisor: Stefano Pieroni
Advertiser’s Supervisor: Jessica Gonzalez
* * * ½
Neo Rheumacyl: Buldozer, Loader
“For unbearable joint pain.”
Advertising Agency: Publicis, Indonesia
Chief Creative Officer: Kike Gutierrez
Executive Creative Director: Maulana Sagala, Afianto
Creative Director: Arief Mardianto
Copywriter: Maulana Sagala
Art Director: Jefri Novalino
Associate Creative Director: Andrea HIdayatullah
Senior Art Director: Rudi Cahyadi
Retoucher: Chub Nokkaew
Photographer: Nurulita
Print Producer: Adityas
* * *
Forbes Magazine: Cristiano Ronaldo, Madonna
Advertising Agency: Ogilvy & Mather, Sao Paulo, Brazil
Creative VP: Anselmo Ramos
Executive Creative Director: Roberto Fernandez
Creative Director: Fabio Seidl
Copywriter: Fabio Seidl
Art Director: Guto Kono
Illustration/Digital Artists: Zombie Studios
* *
Opel Antara: Desert, Mountain
Advertising Agency: Tapsa Y&R Madrid, Spain
Chief Creative Officer: Tute Ostiglia
Creative Director: Adrián Rios
Copywriter: Juan Cenóz
Illustrator: Ricardo Salamanca
* * * *
PEFC: Save the green
In a little over one century we have already lost half of the tropical forest the world once had. And there are still many countries in which deforestation continues. By purchasing PEFC certified wood products, you contribute to sustainable forest management worldwide. And help countries like Brazil stay nice and green.
Advertising Agency: JWT, Amsterdam, Netherlands
Executive Creative Director: Bas Korsten
Art Directors / Copywriters: Maarten Vrouwes, Friso Ludenhoff
Designers / Illustrators: Kyoko Takeshita, Robert Harrison, Ronald Mica
Producer: Paul de Groot
* * * ½
White Collar Hippies: Bomb, AK 47, Nuclear Reactor
“The world has less time left. Travel now.”
Advertising Agency: BBDO, Mumbai, India
Chief Creative Officer: Josy Paul
Executive Creative Director: Rajdeepak Das
Creative Directors: Sandeep Sawant, Josy Paul, Rajdeepak Das
Copywriters: Yohan Daver, Josy Paul, Rajdeepak Das, Sandeep Sawant
Art Directors: Sandeep Sawant, Rajdeepak Das, Yohan Daver, Josy Paul
Account Manager: Keegan D’mello
* * * ½
Pharex Naproxen Sodium: Joint Pain
Advertising Agency: DDB DM9JaymeSyfu, Makati, The Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Assoc. Creative Director: Aste Gutierrez
Copywriter: Aste Gutierrez
Art Director: Biboy Royong
Illustrator: Allan Montayre
Producer: Sheila Villanueva
Photographer: Ruel Arnedo
Account Director: Fin Neric
* *
Western Union: Lincoln Fahd, Queen Mao, Franklyn Gandhi
“The fastest way to transfer money. Western Union. See the demo for yourself. Walk toward this image from about 40 feet.”
Advertising Agency: McCann Worldgroup, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Akshay Kapnadak, Rahul Mathew
Copywriter: Rahul Mathew
Art Director: Akshay Kapnadak
Production Manager: Robert Joseph
Retoucher: Harshal Pandere
* * ½
