“Get in and out safely thanks to automatic ambient lighting.”
Advertising Agency: Selmore, Amsterdam, The Netherlands Creative Directors: Jakko Achterberg, Niels Westra Art Director: Tibor van Ginkel Copywriter: Thomas Reinhold Photographer: Tim Mintiens Art Buyer: Anita Hammer Account Supervisor: Otto van der Harst Advertiser’s Supervisor: Peter van der Graaf, Tom van Kuyk Account Manager: Emilie van Dijk, Maarten Posthumus Image Manipulation: Jefta Arts / Pineapple Imaging
Advertising Agency: AMV BBDO, London, United Kingdom
Art Director: Tim Vance
Copywriter: Paul Knott
Director: Carl Erik Rinsch
Production Company: RSA
Digital Creative: Unit9
Planner: Steve Mustarde
Post production: Digital Domain
Post Production Producer: Margo Mars
Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Creative Director: Pat Carella, Sonya Grewal
Copywriter: Pat Carella
Art Director: Sonya Grewal, Dan Young
Challenge: To create a direct mail for the new generation of Yaris. With new multimedia communication platform Touch and Go and several other incredible innovations and features. The new Yaris is the smartest and the most exciting car in its segment.
Solution: Since Yaris has way too many enhancements and improvements, it is useless to point out and explain all of them. it is easier if you visit our showrooms. and we will introduce you to its exciting charms and advantages. In cooperation with an institute for practical physics, we have created an electrostatic direct mail (made from plastic and special foil), which will give you a hair raising expirience. The message: The new Yaris. You will bristle with excitement.
Result: 20% as higher response when compared to similar promotional efforts Direct mail also appeared on several specialists web portals as an example of good praxis.
Advertising Agency: Saatchi & Saatchi, Slovenia
Creative Director: Matej Kodric
Art Director: Aleksandar Jordacevic
Copywriter: Matej Kodric
Advertising Agency: Ponce, Buenos Aires, Argentina Creative Directors: Analía Rios, Ricardo Armentano, Joaquín Cubría Art Directors: Ignacio Pérez De Muro, Pedro Losada, Juan Manuel Blasco Copywriters: Nicolás Chanseaud, Nicolás Zarlenga Director: Maureen Hufnagel
Advertising Agency: DDB, London, United Kingdom Creative Director: Jeremy Craigen Art Directors / Copywriters / Illustrator: Aaron McGurk, Chris Lapham Accounts: Charlie Elliott, Flemming Lerche
Idea: Berlin is the place where history was written – and not just in 1989the people were the driving force behind it. They don’t like to be left outside. That’s why the new Nokia device was the perfect match: it even got them onto the red carpet of the famous film festival Berlinale.
Strategy: At Berlin’s busiest subway station, using the latest Nokia smartphone,a movie was made within seconds that put everyone who wanted on to the red carpet.
Results: With 50.000 contacts per day and more than 1,4 million contacts altogether, the campaign generated huge traffic and instant fame. 91% of the participants liked their video and an amazing 97% told their friends about it.
Advertising Agency: JWT, Düsseldorf, Germany Chief Creative Officer: Till Hohmann Art Director: Lars Hürter Copywriter: Jörg Bredendieck Account Manager: Michael Vaupel
Advertising Agency: twofifteenmccann, USA Chief Creative Officer: Scott Duchon Creative Directors: Paul Caiozzo, James Robinson Art Director: Nik Daum Copywriter: Neil Bruce Director of Integrated Production: Tom Wright Senior Producers: Mai Huynh, Colleen Wellman Business Director: Peter Goldstein Management Supervisor: Melissa Hill Account Executive: Justin Charness Production Company: Anonymous Content Director: Malcolm Venville EP/Production: SueEllen Clair Production Designer: Chris Jones DP: Richard Henkels Production Service Co: Stillking Editorial Company: Arcade Editor: Christjan Jordan Executive Producer: Deanne Mehling Post Producer: Kirsten Thon-Webb Assistant Editor: Andrew Leggett Visual Effects: Brewster Parsons VFX Supervisor / Flame Lead: Simon Scott Designer: Alex Komin Designer: Chris Saunders CG: Spatial Harmonics Compositor: Emily Bloom Producers: Chandra Irving, Rebekah Koerbel Executive Producer: Darcy Parsons Telecine Company: New Hat Colorist: Beau Leon Original Music: Q Department Music adaptation / Arrangement: Q Department Sound Designer: Brian Emrich Mix: Lime Studios Mixer: Rohan Young Audio producers: Jessica Locke, Bruce Hortwitz
Gamers couldn’t wait to tear into the final installment of the game Gears of War 3. So to create excitement around the game’s launch Maclaren McCann and XBOX decided to oblige the gamer’s blood lust with an online and real world ARG (alternate reality game) to track down hundreds of pieces of freshly butchered hunks of Locust flesh.
Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Directors: Mike Halminen, Sean Davison
Art Directors: Mike Halminen, Troy McGuinness
Copywriters: Cam Boyd, Dave Stubbs
Cinematographer: Brad Sayeau
Project Manager: Yvonne Tsang
Production Company: Edge Productions
Line Producer: Patricia Davidson
Editing Company: Edge Productions
Editors: Brad Sayeau, Walter Herrera, Ryan Markkula
Music Company: TA2 Music
Composer: Tyson Kuteyi
Technical Advisor: Andy Langs
Voiceover: Ron MacDonald
Advertising Agency: Africa, São Paulo, Brazil Creative Directors: Sergio Gordilho, Flavio Waiteman Art Directors: Erico Braga, Humberto Fernandez Copywriters: Rafael Pitanguy, Alexandre Fabricio
Problem: The design students at Tama Art University was challenged by professors to create a font without using computers.
Result: A font in a medium that most of us take for granted every day – hair. Kanazawa has manipulated leg hair – not her own leg, but a friend’s – into the alphabet, both lower case and upper case. Adidas, for one, was so impressed that they used the font for an outdoor ad promoting a sale.
Advertising School: Tama Art University, Tokyo, Japan
Art Director: Mayuko Kanazawa
Designer: Mayuko Kanazawa
Advertising Agency: McGarryBowen, New York, USA
Executive Creative Director: Mark Koelfgen, Russell Lambrecht
Associate Creative Director: Jason Slack, Laurence Gega
Director of Broadcast Production: Roseanne Horn
Executive Producer: Drew Lippman
Assistant Producer: Jessica Gardner
Production Company: Biscuit Filmworks
Director: Noam Murro
Producer: Jay Veal
Advertising Agency: I.D.E.A.S., Sydney, Australia Creative Directors / Art Director / Copywriter: Max Landrak, Jane Caro Illustrator: Electric Art Photographer: Stephen Stewart 3D: Electric Art
Advertising Agency: Leo Burnett, Beijing, China
Executive Creative Director: Nuno
Executive Producers: Lee Li Min, Priscilla He of Filmate
Director: Matthias Zentner
Director’s Producer: Jaclyn Tze Wey of Oxygen Content, Singapore
DOP: Rob Malpage
Post Production: Velvet MedienDesign, Munich
Post Producer: Gustaf Richter & Oliver Loessl
Editor: Anja Rosin
Flame Artist: Sylvia Roessler
Nuke: Manuel Voss
Telecine: ARRI Munich
Sound Design: 2AM, Malaysia
Advertising Agency: +Castro, Buenos Aires, Argentina
Advertising Agency: BBDO, Buenos Aires, Argentina
Executive Creative Director: Ramiro Rodríguez Cohen/Rodrigo Grau
Copywriter: Patricio Del Sante, Andrés Aguilar, Manrique Alvarado Soto
Art Director: Carlos Muller
Innovation Director: Nicolás Pimentel
Technology Director: Agustín Gosende
Executive Producer: Pedro Saleh
Producer: Sofía Mason
Head of Audiovisual: Nicolás Ferrero
Animation: Nazim
