“At least, you can leave gracefully. New Camry.”
Advertising Agency: Badillo Nazca Saatchi & Saatchi, Puerto Rico
Executive Creative Director: Juan Carlos Rodríguez
Art Director: Omar Santiago
Associate Creative Director: Mariano German-Coley
Senior Copywriter: Pedro José Pérez
Senior Art Director: Fernando Suárez, Cristina Burckhart
Photographer: Domino Studio
Heineken wanted to introduce its new brand message: Open Your World during the Heineken Opener Festival 2011. To do that we created the U-Code, a new social tool that allowed people to open themselves. U-code is a special QR-code with information about you. People could scan your code, thanks to that they had a perfect icebreaker. It turned out that scanning a U-code is a great excuse to approach someone new. In the end, thousand of people opened themselves and some of them even started new friendships.
Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Heinze Iwinski
Copywriter: Anna Gadecka, Kamil Kowalczyk
Art Director: Yigit Unan, Nina Lupinska, Robert Chudzik
Account Manager: Jacek Pilachowski
Account Executive: Dominika Gowik
Photographer: Lukasz Murgrabia
Art Buyer: Monika Jaworska
There’s something about a physical book. There’s something about an ebook. Wouldn’t it be lovely to combine these two into a most wanted book: the App Book. An innovative combination of old and new media, with a physical book and a digital app that interacts with and adds to the written interviews. We created The Next Ten: a book that highlights the constant need for innovation to anticipate and respond to the expected challenges and opportunities of the coming 10 years. With inspiring Dutch thinkers – and doers – in a wide range of fields. People like Rem Koolhaas, Onno Ruding and Boris Veldhuijzen van Zanten talk about the business and social themes they believe will be relevant in the next 10 years, and the innovative ways they expect the business community and the world at large to respond to this rapidly changing world. They provide insight into changes that will affect how we live, how we work, how we view the world and how we interact. The App Book has been created in close collaboration with Accenture the Netherlands, celebrating its 10th anniversary with its sights set firmly on the future.
Advertising Agency: Fitzroy, Amsterdam, The Netherlands
Creative Director: Jur Baart
Art Director: Wouter Vanharen
Copywriter: Merlijn Vliet
Photographer: Tim Stet
Printing: Spinhex
Norconsult is one of Scandinavia’s leading consultant agencies, specialized in planning tomorrow’s sustainable society from a holistic perspective.
“Knowledge makes complexity easy.”
Advertising Agency: Start Communication, Gothenburg, Sweden
Creative Director: Håkan Rosenlind
Art Director: Marc Zacharoff
Copywriter: Hannes Dahl
Illustrator: Black Friday
Advertising Agency: Mind Corporation, London / Oslo
Creative Director: Andrew Robinson
Copywriter: Andrew Robinson
Advertising Agency: BMF, Australia
Executive Creative Director: Dylan Taylor
Creative Director: Jake Rusznyack
Art Director: Flavio Fonseca
Copywriter: Piero Ruzzene
Account Directors: Rebecca Booth, Kelly Suhr
Director: Scott Vincent
Post Production: Prodigy
Art Buyer: Basir Salleh
Strategic Planner: Thomasine Burnap
Advertising Agency: They, Amsterdam, The Netherlands
Photographer: Bill Tanaka
Production: 328 Stories
Advertising Agency: Mullen, Boston, MA, USA
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Chief Digital Officer: Mauro Cavalletti
Associate Creative Director / Art Director: Jeff Da Silva
Associate Creative Director / Copywriter: Jon Ruby
Content Creator: Emile Doucette
Executive Director of Integrated Production: Liza Near
Executive Producer: Zeke Bowman
Associate Producer: Vera Skuratovsky
Account Service: Tara Inskip, Hannah Hewitt
Production Company: Arts & Sciences
Director: Matt Aselton
Executive Producer: Marc Marrie
Producer: Dina Oberley
DP: Jo Willems
DP 2nd Unit: Corey Walter
Editorial: ps260
Editor: Maury Loeb
Assistant Editor: Ned Borgman
Assistant Editor: Colin Reilly
Executive Producer: Laura Lamb
Patterson Animation/Graphics: Brickyard VFX
Artist: Robin Hobart
VFX: Brickyard VFX
Lead VFX Artist: Geoff McAuliffe
Executive Producer: Kirsten Andersen
Audio Post: Soundtrack
Sound Design / Mixer: Mike Secher
Advertising Agency:
TBWAChiatDay, LA, USA
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Marlon Hernandez
Art Director: John Baker
Copywriter: Chris Jones
Executive Producer: Mila Davis
Agency Producer: Lacy Plunk
Managing Director: Bill Brooks
Group Account Director: Mike Litwin
Account Supervisors: Andrew DeBenedictis, Andrew Krensky
Account Executive: Brienne Monty
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Laura Drabkin
Talent Payment Coordinator: Nora Said
“If you see that double, you know who to contact.
+358 40 848 4000 / help@aafinland.fi / aafinland.fi”
Advertising Agency: McCann Worldgroup Helsinki, Finland
Creative Directors: Jyrki Poutanen, Timo Silvennoinen
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Additional credits: Petteri Lillberg, Kari Mikkonen
Published: December 2011
A direct mailing for Christmas lovers and haters as well. Just everybody’s darling at christmas. Send to friends, partners and clients.
Advertising Agency: Mr Creative Rebel, Munich, Germany
Creative Director: Dominik Heinrich
Illustrator: Lilian Neunhoeffer
Advertising Agency: Brainchild Creative, Singer Associates, USA
Creative Director / Copywriter: Jef Loeb
Creative Director / Art Director: Chris Chaffin
Executive Producer: Stephanie Heinsohn
Producer: George Young
Account Director: Adam Alberti
Account Executive: Gina Antonini
Directors: Jef Loeb, Chris Chaffin
Director of Photography: Eric Foster
Music: Sun of Z
Editorial: Bonfire Labs
Editor: Bob Frisk
Advertising Agency: Wildfire, USA
Chief Creative Officer: Mike Grice
Associate Creative Director / Art Director: Jonathan Reed
Associate Creative Director / Copywriter: Sarah Mason
Producer: Max Gutierrez
Account Service: Tory White
Production Company: Milk Productions
Costumes / Props: Prop Tarts
Casting Director: SaraMarch Barber
Advertising Agency: McCann Erickson, Shanghai, China
Creative Director: Johnson Sheng
Art Directors: Johnson Sheng, Bill Bo, Yao Sheng
Copywriter: Terry Pan, Doris Lu
CSU Director: Patrick Koo
Account Director: Fiona Lam
Advertising Agency: McCann Erickson, Shanghai, China
Creative Director: Johnson Sheng
Art Directors: Johnson Sheng, Bill Bo, Yao Sheng
Copywriter: Terry Pan, Doris Lu
CSU Director: Patrick Koo
Account Director: Fiona Lam
“Sometimes little ones get big headaches too.”
Advertising Agency: Ireland/Davenport, Johannesburg, South Africa
Creative Directors: John Davenport, Philip Ireland
Art Director: Lida Fourie
Copywriter: Anthea Weber
Photographer: Mike Lewis
Advertising Agency: Mccann Digital, Israel
VP Creative: Nir Refuah
Creative Director: Ami Alush
Copywriters: Elav Horwitz, Daniel Barak
Art director: Nir Hersztadt
