“Reaches impossible places.”
Advertising Agency: Borghi/Lowe, Brazil
Executive Creative Director: Jose Borghi, Fernando Nobre
Creative Director: Fernando Nobre
Creative Director: Fabio Brigido
Art Director: Roberto Ulhoa
Copywriter: Ricardo Scarpa
Illustrator: Walfrido Monteiro
Global Creative Director: Edgard Gianesi
Advertising Agency: LewLaraTBWA, Brazil
Chief Creative Officer: Manir Fadel
Executive Creative Director: Mariana Sá
Creative Director: Cesar Herszkowicz
Art Director: Ary Nogueira
Copywriter: Igor Cabó, Toni Rodrigues
Art Director: Leonardo Claret
Photographer: Paola Vianna
Advertising Agency: BEI Confluence, New Delhi, India
Art Director: Sonu Chandra
Copywriter: Manish Ranjan
Insights, Strategy and the Idea:
Euglena is a new brand of nutritious food and drink. Though their products are superior to competitors, their sales didn’t rise because consumers weren’t aware of their name. So, we and Euglena decided to buy the naming rights, not of a building, but the naming rights of ‘an
individual,’ known as a popular basketball commentator on radio.
Creative Execution:
Euglena bought the naming rights of Mr.Jose, who is a popular basketball commentator on radio, and changed his name to ‘Mr. Euglena.’ And then, he commented on live radio program of a basketball game, which Euglena sponsored. Between the quarters of the game, Mr.Euglena also appeared on several radio commercials of Euglena’s products.
Results and Effectiveness:
As a result, ‘Euglena’ dominated the whole game. During the 120 minute-radio program, ‘Euglena’ was called 54 times. Also they talked about Euglena for approximately 11 minutes in total. This helped pushing up the sales of Euglena products by more than 50% from the previous year.
Advertising Agency: Dentsu, Tokyo, Japan
Creative Director: Yoji Sakamoto
Copywriter: Hirofumi Hayashi
Advertiser’s Supervisor: Akihiko Nagata
Account Manager: Satoshi Takasugi
Art Director: Yoshikatsu Miyasaka, Taiki Kawase
Strategist: Norihito Sako, Kazuki Tsuburaku
Director: Yuichiro Nakamura (Rok)
Production Company: Rok
Hunger, disease and cold are not the worst human problems. The worst one is indifference. We decided to fight it by showing how ugly and stupid is to be indifferent, contrasting it with the reality of thousands of Peruvians in extreme poverty.
Advertising Agency: McCann, Lima, Peru
General Creative Director: Mauricio Fernandez-Maldonado
General Creative Director: Nicolás Romanó
Head of Art: Giovanni Macco
Art Director: Luis Beltrán
Copywriter: Mauricio Fernandez-Maldonado
Producer: Jacky Salhuana
English is the universal language. Knowing how to speak and understandit is now a necessity and it’s best to be learned as a child. That’s why the newspaper El Comercio decided to launch bilingual tales for children.
Advertising Agency: McCann, Lima, Peru
General Creative Director: Mauricio Fernandez-Maldonado
General Creative Director: Nicolas Romano
Head of Art: Giovanni Macco
Art Director: Luis Beltrán
Copywriter: Mauricio Fernandez-Maldonado
Producer: Jacky Salhuana
Advertising Agency: Leo Burnett, Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Keeratie Chaimoungkalo
Creative Director: Ariyawat Juntaratip
Art Director: Sarut Yungcharoen, Ariyawat Juntaratip, Sompat Trisadikun
Copywriter: Pathida Akkarajindanon, Fuad Ahmad
Account Executive: Sipparee Mongkolsri
Agency Producer: Sarawut Lertkittipaporn
Photographer: Chub Nokkaew
Retoucher: Chub Nokkaew
Computer Artist: Chub Nokkaew
Shoppie.sk is an slovak electronics eshop. It wanted to create a sales promotion and motivate people to change their old electronics for new one. Since shoppie.sk considers appliances as living beings in their brand communication, we decided, that we have to reward each old appliance for his duties. We created a microsite where people could register their old appliances, get a voucher for new one. Every week we chose a winner and rewarded his appliance with and awesome experience. In a month we gained 1 milion unique users in Facebook viral reach (videos and campaign posts), 100,000 website visits and 7400 old appliances with their stories.
Advertising Agency: TRIAD, Bratislava, Slovakia
Creative Director: Jaroslav Zacko
Art Directors: Tomas Abel, Viktor Karvai
Copywriters: Martin Woska, Vlado Kurek
Production: Hitchikers Production, Playground 13
Director: Dano Dekan
Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Executive Creative Director: Marcelo Reis
Creative Director: Guilherme Jahara
Art Director: Tiago Bastos
Copywriter: Mário Cintra
Illustrator: Tiago Bastos
Print Production: Zezinho Lima
Account Supervisor: Cíntia Mourão
Advertiser’s Supervisors: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Gallucci, Fábio Requer
Account Managers: Daniela Ferreira, Mirelly Rosa
Planners: Marcello Magalhães, Tiago Lara
“Smart fortwo. It can park anywhere.”
Advertising Agency: RMG Connect, Madrid, Spain
Creative Directors: Nacho Rojo, Nacho Herranz
Art Director: Nacho Rojo
Copywriter: Nacho Herranz
Producer: Antonio Ortega
Unfiltered news is the new print campaign by Reforma Newspaper —the most important journal in México. The idea tries to communicate that, in this daily, readers can find news 100% real and complete, without any kind of censorship. All readers will experience news, like if they were talking face to face with the protagonists. The campaign ran during last year and early 2013, every ad was made with real news and published right in the moment that the new has happening.
“Reforma. Unfiltered News.”
Advertising Agency: Publicis, Mexico
Chief Creative Director: Héctor Fernández Maldonado
Creative Director: Agustín Esteban
Copywriter: Ángel Rodríguez
Art Director: Agustín Esteban
Agency Producer: Claudia Shelley
Photographers: Getty Image, Enrique Covarrubias
“Because you always forgive.”
Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriters: Margit Junginger, Tony Góes
Art Director: Widerson Souza
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Photographer: Animalier Prof. Jayro Motta, Lucio Cunha
Illustrators: Widerson Souza, Pedro Jr.
Account: Antonio Correa
A device set up in bars’ urinals, with a movement sensor that worked when pulling the flushing lever. When guys activated it, they played a slot machine game and won many prizes, sending a tweet with their winning code.
Advertising Agency: el taier / Tribu DDB, Guatemala, Guatemala
Creative Directors: Jorge Solórzano, Victor Pardo
Art Director: Victor Pardo
Copywriters: Rodrigo Estrada, Alejandro Cano
Graphic Designers: Víctor Pardo, Eddy Flores, Manolo Guzmán
Sound Design: Jonnatan Cuevas
Producer: Carlos Lara
Director: Miguel Docal
Production House: Mandrake Films
Advertising Agency: The Marketing Store, Sao Paulo, Brazil
Creative Directors: Alexandre SIlva, Rodrigo Allgayer
Art Directors: Levy Mota, Lucas Haeser, Marcelo Monteiro
Copywriter: Paulo Vasconcellos
Illustrator: Levy Mota
Photographer: Casa de Video
Planner director: Albano Neto
Additional credits: Rafael Eackmann, Leonardo Linden, Ingrid Buckmann, Rodrigo Costa, Blanda Grazi, Marcos Salotto
Advertising School: University of Texas at Austin, Austin, Texas, USA
Art Director / Copywriter: James Meiser
Additional credits: Instructor: Ryan Romero
Advertising Agency: Ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Henrique Mattos
Copywriter: Daguito Rodrigues
Agency Producer: Juliana D’Antino
Production: André Pulcino
Director: Luciano Neves
Production Company: CLAN vfx
Music: Happy Together Musica
Sound Design: Happy Together Musica
“If your style changes, change with Command.”
Advertising Agency: Grupo CP, Santiago, Chile
Creative Directors: Damián Agnolo, Rodrigo Sans
Art Director: Rodrigo Sans
Copywriter: Damián Agnolo
Photographer: David Calderón
