“Tobias Music Festival. Our children’s voice used in the right way.”
Advertising Agency: Alucine Propaganda, São Paulo, Brasil
Client: Tobias de Aguiar High School
Creative Director: José Fernando
Art Director: Eduardo Borges
Copywriter: Minêu
Illustrator: Minêu
To promote awareness of World Parkinson’s Day-April 11, 2013, We invited 18 different Parkinson’s patients to write our ads in their own handwriting. Each patient wrote the message ‘Today is World Parkinson’s Day’ and signed their name under the headline. Their shaky handwriting created a graphic and self-explanatory way to express the degenerative effects of the disease and its effect on the lives of 20,000 patients in Israel.
Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Tel Aviv, Israel
Creative Director: Kobi Barki
Art Director: Liat Zur
Copywriter: Kobi Barki, Efrat Abudi
Advertising Agency: Alkemy, Milan, Italy
Executive Creative Directors: Giorgio Cignoni, Federico Ghiso
Photographer: Andrea Melcangi
Company: Gitam BBDO, Tel-Aviv, Israel
Client: Israeli Rett Foundation
Executive Creative Director: Danny Yakobowitch
Creative Director: Moshe Saikevich
Creative Planning Director: Ran Allon
Copywriter: Saar Ben Yoav
Art Director: Evgeni Zlatopolsky
V.P. Client Services: Elika Merhavi
Account Supervisor: Asaf Vishkin
Account Manager: Sara Avraham
Executive Digital Manager: Guy Poreh
Digital Client Manager: Amit Gurevich
Digital Project Manager: Amichay Katan
Planning Manager: Lili Aharon
Digital Studio Manager: Karin Mazor
“Arno. The perfect mix no matter the ingredients.
New Arno. Mixer Deluxe”
Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriter: Alexandre Abrantes
Art Directors: Alessandro Cassulino, Rodrigo Panucci
Photographer: Pedro Dimitrow
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Art Buyer: Selma Momosse
Account Supervisor: Ana Flávia Back
Advertiser’s Supervisor: Eliana Leonhardt
Account Managers: João Paulo Hessel, Fábio Simão, Gleidys Salvanha
Post Production: Burti Hd, Arizona
“More than one world to know. Afs International educational experience.”
Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Maddalena
Creative Directors: Patricio Elfi, Juan Pablo Carrizo
Art Director: Juan Ignacio Peirano
Copywriter: Guido Freiberg
Illustrator: Martín Orza
Advertising Agency: Draftfcb, Hamburg, Germany
Creative Directors: Patrik Hartmann, Michael Okun
Art Directors: Vitali Nazarenus, Markus Schmidt
Copywriters: Saemi Sebastian Bouchareb, Verena Kessler
Account Executives: Susanne Knauff, Sabine Classen
Agency Producers: Estelle Bolin, Holger Siegle
Graphic Designers: Semjon Janzen, Elena Balzer
Animators: Petra Delitsch, Patrick Günther, Renato Klieger, Florian Weyh, Marc Goecke, Michael Gottschalk, Babette Kahn, Julian Sarnes, Markus Geerts / Optix Digital Pictures
Producer: Thomas Harig / Optix Digital Pictures
Audio Engineers: Matthias Brattik, Vanessa Dankers / Loft Tonstudios
Producer: Christoph Hallmann / onehousemedia
Editor: Malte Schlieker / onehousemedia
Cinematographer: Sebsatian Wagner / onehousemedia
Programmer: Ben von der Recke / Akryl digital Agency
“No text is worth the risk. Don’t text and drive.”
Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Director: Otávio Mello
Art Director: Hugo Luquetti
Copywriter: Daniel Donato
Illustrator: Heitor Satyro
Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Paco Cabrera, Sergi Perez
Art Director: Daniel Ubach
Copywriter: Anace Moreno
Photographer: Alexis Mire
Business Director: Gorka Lozano
Account Supervisor: Veronica Coz
Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Directors: Javier Melendez, Xavi De La Cruz
Art Director: Alba Ciércoles, Elisabet Capdevila
Copywriter: Andres Travi
Illustrator: Ignasi Font
Business Director: Gorka Lozano
Account Director: Javier Villalba
Account Supervisor: Ester Vall
“All the muscles you need.”
Advertising Agency: Publicis, Brussels, Belgium
Worldwide Creative Director: Erik Vervroegen
Executive Creative Director: Erik Vervroegen, Paul Servaes
Copywriter: Kwint De Meyer
Art Director: Daniel Van den Broucke
Photographer: Nadav Kander
Art Buyers: Jean-Luc Chirio, Lauriane Dula
Account Manager: Jonas De Wit
Production: l’Adresse& legend LA pour Elysian fields
DTP: Frederic Dupont
Advertising Agency: Ponce, Buenos Aires, Argentina
Copywriter: Nicolás Chanseaud
Art director: Nachito Pérez de Muro
Creative Directors: Mario Crudele, Lucas Cambiano
Production Company: Park Pictures, Labhouse
Director: 300 ml
Executive Producer: Flora Fernandez Marengo
Producer: Maria Jose Garofali
DOP: Lula Carvalho
AD: German Zecchi
Production Designer: Julain Romera
Editor: Marcelo Moraes
Post Production: Che Revolution Post
Summary of the Campaign
Paraguay has a high number of children under 1 year old without birth certificate. 24% are not enrolled in civil registration, and this number grows to 35% at indian children
In essence, this means they have no official identity. With the upcoming presidential election, our job was to work with UNICEF, to make our candidates commit to this.
Presidential campaigns are sensible to media topics. So, we need to do a message with big media impact.
Soccer is the favorite spot in Paraguay. The Paraguayan soccer selection matches has high rating in tv and radios.
In association with 2 tv channels and 4 radios which conveyed the party Uruguay vs Paraguay for Brazil 2014 world cup qualifying, Unicef generated brand content to send a big message to presidential candidates.
Unicef generated “No name match”: during the opening minutes of Uruguay vs Paraguay soccer match (Paraguayan last chance to keep alive the chances to go to Brazil 2014 World Cup), 2 tv channels and 4 highest rated radios broadcasted live the game without saying the player´s names.
After that, our message was reveal:
Like these players, we all need a name and nationality.
In Paraguay, before the year, 1 of 4 children is not enrolled in the civil registration
What does your candidate think about that? Ask him
The Situation
Paraguay has a high number of children under 1 year old without birth certificate. 24% are not enrolled in civil registration, and this number grows to 35% at indian children.
In essence, this means they have no official identity. With the upcoming presidential election, our job was to work with UNICEF, to make our candidates commit to this.
The Goal
In Paraguay, social awareness is not as respected as the law. So, Unicef needs the commitment of presidential candidates to work in children registration if they were elected.
The Strategy
Soccer is the favorite spot in Paraguay. The Paraguayan soccer selection matches has high rating in tv and radios. The strategy was send a message throws a soccer match.
In association with 2 tv channels and 4 radios which conveyed the party Uruguay vs Paraguay for Brazil 2014 world cup qualifying, Unicef send a big message to presidential candidates.
Execution
Unicef generated “No name match”: during the opening minutes of Uruguay vs Paraguay soccer match (Paraguayan last chance to keep alive the chances to go to Brazil 2014 World Cup), 2 tv channels and 4 highest rated radios broadcasted live the game without saying the player´s names.
After that, our message was reveal:
Like these players, we all need a name and nationality.
In Paraguay, before the year, 1 of 4 children is not enrolled in the civil registration
What does your candidate think about that? Ask him
Once the message was sent, we activate celebrities on social media to reply the same message using #nonamematch
Results
- It was viewed by 4.000.000 from 7.000.000 Paraguayans
- With an investment of U$S 5.000, we got a U$S 800.000 worth of earned media
- Free Publicity worth U$S 200.000
- UNICEF got to an agreement with the presidential candidates, where each one of them committed to generate specific actions for children and teenagers if they were to be elected.
Advertising Agency: ONIRIA/TBWA, Paraguay
Chief Executive Officer: Camilo Guanes
Executive Creative Director: Daniel Achával
Creative Director: Jorge Tercarioli, Arturo Valiente
Creative: Jorge Tercarioli, Daniel Achával, Camilo Guanes, Arturo Valiente, René López, Jorge Collar, Sergio Sevega
Planner: Rodrigo Weiberlen
Producer: Poli Achával
Other Credits: Metropolis Films, El Bagre Productora, LFZ, Inthependiente
Advertising Agency: Heads Propaganda, Brazil
Creative Director: Flávio Medeiros
Copywriter: Gabriel Lepesteur
Art Director: Fernando Maciel
Account Supervisor: Letícia Machado
Account Manager: Flávia Cotrim
Art Buyer: Vanessa Arruda
Producer: Alexandre Godinho
Photographer: Manipula
Advertising Agency: Artplan, Sao Paulo, Brazil
Executive Creative Director: Roberto Vilhena
Creative Director: Rodrigo Moraes
Copywriter: Tiago Trindade, Rodrigo Sanches
Art Director: Diogo Barbosa, Guilherme Grotti
Account Director: Guilherme Juliani, Viviane Sade
Account Manager Fernanda Cunha
Media: Lilian June, Karla Villela, Andréa Ferreti, Adriana Muniz
Planner: Katia Barros, Aline Alonso
Art Buyer: Vivian Tomaz
Graphic Production: Bruno Werner
The story behind a painting can be as fascinating as the painting itself. That’s what the ad and poster campaign created by DDB Brasil for MASP’s (São Paulo Museum of Art) guided tours shows.
The ad pieces use the comic books language to tell the real story of important paintings in the museum’s collection. The pieces, painted by masters such as Van Gogh, Renoir and Modigliani are shown as comics.
Each narrative emulates the respective artist’s style, as if it had been taken out of the artist’s sketchbook. Many frames were inspired by real paintings and sketches. The copy also makes historical references with real quotes from the authors and characters from the piece. “A painting is just a part of the story”, the campaign was designed to reach both laymen and those who already have an interest in the story of the arts.
The idea is to convey to both audiences that to admire a painting on the wall can be just a part of the full experience – and thus promote the Guided Tours service that features the detailed story of the paintings in MASP’s collection, the trajectory of their artists and the historical contextualization of each piece.
Advertising Agency: DDB, Brazil
Executive Creative Director: Marco Versolato
Creative Director: Luciano Lincoln, Wilson Mateos
Copywriter: Marco Abrucio
Art Director: Ulisses Razaboni
Account Supervisor: Mônica de Carvalho, Daniel Malavazzi
Advertiser’s Supervisor: Paulo Donizete Martinez
Art Buyer: Clariana Costa, Alessandra Salles
Illustrator: Estudiorama
Maockup: Mockup10 (Hugo Miguel)
Photographer: Sergio Prado
Graphic Prduction: Clariana Costa, Anelito Nóbrega
Less: 24\7id
Advertising Agency: Artplan, São Paulo, Brazil
Executive Creative Director: Roberto Vilhena
Creative Director: Rodrigo Moraes
Copywriter: Frederico Cruz, Tiago Trindade
Art Director: Felipe Branquinho, Rodrigo Moraes
Account Director: Ana Paula Sanchez
Account Supervisor: Evelyn Silvestre
Photographer: Gabriel Bianchini
Ilustrator: Good Images
Media: Keyla Silva
Art Buyer: Vivian Tomaz
Graphic Production: Bruno Werner
“Texing and driving don’t mix.”
Advertising Agency: Publicis, Mexico
Chief Creative Officer: Erik Vervroegen
Executive Creative Director: Héctor Fernández Maldonado
Creative Director: Jessica Apellániz, Luis Enríquez “Madruga”
Copywriter: Jessica Apellániz
Art Director: Bastien Grisolet, Luis Enríquez “Madruga”
Photographer: Adolfo Fiori, Fhmtcgi : Jef Prod
“Bye Bye Daydreams.”
Advertising Agency: Leo Burnett, Berlin, Germany
Chief Creative Officer: Andreas Pauli
Executive Creative Director: Andreas Laeufer
Creative Director: Axel Tischer, Gabriel Mattar
Copywriter: Rodrigo Linhares
Art Director: Felipe Cury
Illustrator: Halil Mete
Account: Lennart Wittgen
Like last year, Renault has taken up the cause to toot the horn for the European Week of Courtesy on the Road. And the most courteous act we can do on the road is to give way to others. Like giving up a parking spot. This is literally what Renault is doing – giving up its place in the press. The brand has given up a full page ad in Belgian daily newspapers to VW Golf and to Nissan Juke.
Advertising Agency: Publicis, Brussels, Belgium
Creative Director: Paul Servaes
Art Director: Alain Janssens
Copywriter: Eric Piette
Account Director: Francis Lippens
Advertising Agency: DoubleYou, Barcelona, Spain
Creative Director: Jesús Revuelta
Copywriter: Ximo Villalba
Art Director: Dani Requena
Designer: Marta Torredeflot
Client Services Director: Jordi Pont
Account Director: Luis Ortiz
Account Manager: Álvaro Rojo
Production Manager: Daniel del Amor
Interactive Director: Sara Mayoral
Interactive Front-End developer: Nahuel Scotti
Java Developer: Just Canals
Multimedia: Mauricio Pellegrinetti
The Limited Edition KIT KAT White was so popular, they were running out fast. The challenge for JWT, Sydney was to make the love for the product outlast the product itself, to promote talkability of the brand. We created The Final Fifty: 50 unique pieces of poster art made from the last 50 bars off the production line. Each one was hand crafted by renowned illustrator Mike Watt, who turned the melted chocolate from the final bars into preserved timeless works of art that were showcased online and in an exhibition.
Advertising Agency: JWT, Sydney, Australia
Executive Creative Director: Mark Harricks
Creative Director: John Lam
Art Director / Copywriter: John Koay
Illustrator: Mike Watt
Photographer: Matt Townsley
Director: Jesse Mcelroy
Head of print production: Trent Henderson
