Current Situation: The trafficking of wild animals is now worth US$20 billion per year. Brazil takes up US$1 billion of this figure, through the illegal sale of more than 12 million animals. Trafficking in wild animals is a crime. Reporting it is one of the most effective ways to combat this practice. The idea: Ensure that people have the same feeling as a captured animal.
Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Director: Flávia Rennó
Art Director: Marcelo Przedzmirski
Illustrator: Estúdio Abruzzo
Nike is using holographic 3-D advertising to promote their new “Free” running shoe. The first-of-their-kind ads, which are running in outdoor locations in Amsterdam, project a holographic image demonstrating the key feature of the shoe—its flexibility. Nike free shoes are specifically designed to let your feet move more naturally and freely than traditional athletic shoes. Over time, this helps make your feet stronger. The hologram shows the shoe bending forward and back to simulate its flexibility. The ads sit in a Holocube, which is transparent so people can see the shoe from all angles, and brightly lit to attract attention of passersby—day or night.
SabMiller needed to spread the word about its soft drink made from guarana, the only one of its kind in the Peruvian market. The graphic art transmits all of the things that go through a young person’s head, that are part of him or her, and that make him or her unique. Our inspiration came from the beautiful masks used in the Candelaria festival in Puno, in the southern Peruvian Andes.
Advertising Agency: Mayo DraftFCB, Lima, Peru
Producto: Guaraná Backus
Chief Creative Officer: Humberto Polar
Creative Directors: Joao Jackel, Monica Abad
Art Directors: Joao Jackel, Martín Asato
Copywriter: Monica Abad
Illustration: Martin Asato
Winter was long enough. It’s finally time to start the season at the Hellbrunn Trick Fountains on 28th of March: Ten free tickets are frozen into each block of ice. Hair dryers, flamers, body heat – everything is allowed. The icy countdown is promoted on billboards and facebook as well.
Advertising Agency: Christian Salic, Salzburg, Austria
Creative Director / Copywriter: Christian Salic
Art Directors: Alexander Rothbacher, Katharina Kronberger
Photographer: Chris Rogl
CGI: Studioastic
1 music video, 462 unique covers – a beat, is a clip, is a cover.
This music video, for the danish electronic duo called “Crash and Compute”, also serves as the material for the album covers. The video clips were found by searching the words “crashing” and “computing” on Getty Images and afterwards cut to match the beats of the track. The first frame in each clip is then turned into a unique cover, so the audience can get their own piece of the music video. See all the covers and the project at www.crashandcompute.com
Advertising Agency: SELIGEMIG, Frederiksberg C, Denmark
Creative Director: Simon Engstrøm
Art Director: Jonas Quist
Copywriter: Daniel Norit
Additional credits: Cathrine Koppel
Advertising Agency: CHI & Partners, USA
Executive Creative Director: Jonathan Burley
Creative Director Richard Brim
Agency Producer: Alex Nicholson
Art Director: Alexei Berwitz
Copywriter: Rob Webster
Planners: Anthony Cox, Oli Egan
Account Handlers: Christian Hinchcliffe, Ana Saffer
Media Agency: Starcom
Media Planner: Erica Chen
Production: Stink
Director: Adam Berg
Executive Producer: Blake Powell
Production Manager: Christabelle Stone
Director of Photography: Mattias Montero
Producer: Ben Croker
Post House: MPC
Visual Effects Producer: Chris Allen
MPC VFX Supervisors: Franck Lambertz and Rob Walker
Grade: Mark Gethin
Audio Postproduction: Jungle Studios
Editor: Paul Hardcastle / Trim
“Big ones, small ones, this way up ones and of course, the red one.”
Advertising Agency: Leo Burnett, London, UK
Executive Creative Director: Justin Tindall
Art Directors: Guy Moore, Tony Malcolm
Copywriter: Tony Malcolm, Guy Moore
Production company: Gorgeous
Agency Producer: Bruce Macrae
Director: Vince Squibb
Advertising Agency: G2 Brasil, São Paulo, Brazil
Executive Creative Director: Carlos Silvério
Creative Director: Cris Albano
Art Director: Manuel Veiga
Copywriter: Felipe Ribeiro
Illustrator: D’Avila Studio
Account Supervisors: Sérgio Brandão, Eduardo Teixeira
Art Buyer: Soraya Borges
Advertising Agency: Porta, Santiago de Chile, Chile
Executive Creative Director: Kiko Carcavilla
Creative Directors: Gonzalo Baeza, Mariano Perez
Art Directors: Francisco Pérez-Beauvais, Fernando Muñoz
Copywriter: Michelle Guichard
Digital Artist: Oscar Ramos
