The ad is an emotional reminder of the devastating consequences of speeding, and the grief experienced by those who have lost a child to road trauma – like the mum’s who are left to grieve each Mother’s Day.
Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Senior Art Director: Peter Becker
Senior Art Director: Richard Lovell
Art Director: Jackson Harper
Copywriter: Shannon Crowe
General Manager: Randal Glennon
Account Director: Jodi Gubana
Typography: Brigitte Charron
Illustrator: Kelly Thompson
Every year, fireworks and firecrackers of dubious origins cause a large number of accidents in Peru. Unfortunately, the primary victims are children. That is why ANIQUEM, Association for the Help of Burned Children, asked us to create a message for parents to be aware of this serious problem and to make them realize that firecrackers are not and should not be treated as a game for their kids.
Advertising Agency: McCann Lima, Perú
General Creative Director: Mauricio Fernandez-Maldonado
General Creative Director: Nicolás Romanó
Head of Art: Giovanni Macco
Art Director: Luis Beltrán
Copywriter: Martín Vigo
Illustrator: Luis Beltrán
Producer: Jacky Salhuana
Advertsing Agency: Agencia Africa, Brazil
Executive Creative Director: Sergio Gordilho
Projects Creative Director: Evandro Soares
Creative Directors: Sergio Gordilho, Guy Costa, Luiz Gonzaga
Copywriter: Henrique Zirpoli
Art Director: Alex Alves
Account team: Marcio Santoro, Marcelo Passos, Regina Madeira, Carlos Larotonda
TV Production: Rodrigo Ferrari, Stella Gafo
Project Manager: Marcos Valeta
Media: Luiz Fernando Vieira, Paulo Ilha
Motion Design: Andre Finhana
Editing: Jose Ernesto Neto, Raphael Enes, Celso Vilalba
Technology Production: Instituto de Artes Interativas
Advertising Agency: Leo Burnett, Buenos Aires, Argentina.
Chief Creative Director: Luis Sanchez Zinny, Carmelo Maselli
Creative Director: Dauquén Chabeldín
Art Director: Emiliano Jabiú
Copywriter: Francisco Ibarrola
Account Director: Lucía Villamil
Account Executive: Candela Calvo
Digital Production: Santiago Greco, Sofía Saraví, María Köllikers, Lula Di-Chiara
Agency Producer: Francisco Tanto
Production House: Pank
Director: Facundo Españon, Pablo Fusco
Advertising Agency: DM9Rio, Brazil
Creatives: Guilherme Cunha, Otto Pajunk and Diogo Mello
Creative Director: Alvaro Rodrigues and Diogo Mello
Contact: Polika Teixeira and Marcia Aguiar
Illustrations: Studio D´Ávila, Magma and Firegrader
Approved by: Thiago Barreira
Advertising Agency: Talent, Brazil
Creative Director: João Livi, Alexandre Nego Lee, Rodrigo Bombana
Art Director: Felipe Lemes
Copywriter: Ricardo Dolla, Arturo Marenda
Photographer: Mario Coelho
Digital artist: Leandro Furya, Sandro Satake
Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Director: Guillermo Santaisabel
Art Director: Cristina Rodriguez
Copywriter: Guillermo Santaisabel, Cristina Rodriguez
Executive Producer: Enrique Feijoo
Agency Producer: Elena Carrasco
Art Buyer: Carmen Torrado
Photographer: Alberto Escudero
Business Director: Gorka Lozano
Account Director: Javier Villalba
Production Company: Fandango Films/Antiestatico
Director: Fever
Executive Producer: Pablo Perez-Paya
Producer Manager: Alex Martin
Producer: Natacha Martin
Election time is near and Italian politicians, the most aged in Europe, never miss an opportunity to show their distance from young people and their needs. For a bureaucratic obstacle, thousands of students who live outside the country (e.g. for the Erasmus program) will not be able to vote from abroad. Despite the calls of the European Union and the students’ protest, no one can solve the problem. Ceres, one of the most popular beers in Italy, decides to prove that these guys are better than those who represent them in parliament.
Our goals were to boost the brand awareness becoming the main supporters of the movement and to bring the problem to the attention of everyone, inspiring the conversation about the right to vote and the sense of responsibility of young Italians. We knew that it would have also improved the reputation of Ceres, a beer with a high alcohol content: we wanted to show everyone that the guys who love Ceres are responsible and mature people, that care for themselves and for their country’s future.
Ceres is a strong beer. It believes it’s always worth to take a position, to stand, even if it means making difficult or inconvenient choices. Even if maybe you won’t win. This is the essence of the brand, it is called “Inglorious Heroism”, and it is summed up by the pay-off “The town needs heroes.”Students in Erasmus are real heroes in the midst of their quest to discover the world. These young heroes had been wronged and Ceres decided to help them to vote anyway. Italy is an old, tired country that needs the energy of young people. As the slogan of this operation says, “Italy needs of Heroes.
We contacted representatives of the students in major European cities. We told them we wanted to organize symbolic elections to make them vote anyway. We launched the twitter hash tag #iovotolostesso (#ivoteanyway), we sent groups in each city a kit with everything they needed to run and publicize the symbolic elections: facsimile ballots, ballot boxes, flyers and posters. We also sent them a few packs of beer to celebrate at the end. The kit also contained instructions on how to create video appeals that students would send us and would become part of a collective promo video. The video was posted on the web, the students used it to spread the word and we sent it to mainstream media.
More groups spontaneously joined in. The symbolic elections took place in 26 European cities on the same days of the Italian real elections. We sent the symbolic results to the media a few hours before the close of official polling stations.
Results:
For the cause:
Thousands of students from 26 European cities joined the initiative. The protest achieved unprecedented visibility on all the national media: TV, newspapers magazines, radios, social media, news website and blogs. The operation opened a debate all around the country. #ivoteanyway became a tweet trend with more than 10.000 tweets in 10 days.
For the brand:
Brand search frequency on google: +470% in 10 days. Ceres was the most cited brand during the election week. People reached: 20 millions, one third of the italian population. Media investment: less than € 5,000.
Advertising Agency: Bcube, Milan, Italy
Executive Creative Director: Francesco Bozza
Creative Director: Sergio Spaccavento, Andrea Stanich
Creatives: Sergio Spaccavento, Andrea Stanch, Alessandro Sciarpelletti, Silvia Savoia
Edit: Danilo Carlani, Alessio Dogana
YOUTH is a new conceptual bar, that plays with clients’ nostalgy about the time of their youth. Jeans, baseball caps, MTV trends and, of course, our favorite music of that time, that was available only on cassettes.
And it were cassettes that became the fundamental part of visual identic of the bar and unusual outdoor campaign.
Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov
Art Director: Irina Korotich
Copywriter: Nikita Kharisov, Ivan Sosnin
Illustrator: Natasha Kotovskaya, Ulia Yzkih
Photographer: Kate Bamby
Additional credits: Daria Lunegova, Elena Lazareva, Evgeny Keksin
Coca-Cola is spreading happiness with a hidden flag. Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo. McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings one and the welcome isn’t as big and happy as it could be. That’s why McCann created a special poster where people could take flags straight from the Coca-Cola logo. This gave everyone the chance to create a happy welcome to the world’s happiest country.
Advertising Agency: McCann Worldgroup/McCann Copenhagen
Chief Creative Officer: Miguel Bemfica
Executive Create Director: Lee Tan
Creative Director: Mads Ohrt
Art Director: Eva Wallmark, Michal Sitkiewicz, Gabriel Miller
Copywriter: Rickard Beskow, Gabriel Miller
Account Supervisor: Andrei Kaigorodov, Morten Ingemann
Producer: Catherine Lee
Other credits: Søren Albrechtsen
Advertising Agency: Yehoshua/TBWA, Tel Aviv, Israel
Heads of creative department: Tal Raviv, Amit Stoler
Creative manager: Zack Feldman
Art Director: Dinat zisner Catz
Copywriter: Nava Ben Moshe
Photoshop: Julya Titov
Strategist: Tomer Cohen
Client manager: Erez Barkats
Account manager: Tal Tuvbin
Interactive studio manager: Asaf Netzer
“Guide dogs are vital for the blind. Donate at mira.ca.”
Advertising Agency: Publicis, Montréal, Canada
Worldwide Creative Director: Erik Vervroegen
Creative Directors: Nicolas Massey, Carl Robichaud
Art Directors: Fabrice Bouty, Bastien Grisolet
Copywriter: Adrien Le Grand
Illustrator: James Jean
Art Buyers: Jean-Luc Chirio, Lauriane Dula
Account Manager: Yves Gougoux
During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year. Antarctica’s objective, the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking.
We developed The Beer Turnstile. A new underground turnstile for which the ticket was an empty Antarctica beer can. Via optical reading, the can was scanned and the passage freed. The person just needed to save the last beer can and use it to get home safely.
Advertising Agency: BBH, London, United Kingdom
Creative Director: Nick Allsop
Creatives: Rory McCaskill, Will Holmes, Matt Fitch, Mark Lewis
TV Producer: Helen Powlette
Production Co: Passion Pictures
Director: John Robertson
Producer: Julie Murnaghan
Executive Producer: Samantha Plaistead, Gerri McCarthy
Sound Designer: Ian Lambert
Advertising Agency: BBH, London, United Kingdom
Creative Director: Nick Allsop
Creatives: Rory McCaskill, Will Holmes
TV Producer: Helen Powlette
Production Co: Passion Pictures
Director: John Robertson
Producer: Julie Murnaghan
Executive Producer: Samantha Plaistead, Gerri McCarthy
Sound Designer: Ian Lambert
