Advertising Agency: Publicis, Milan, Italy
Creative Directors: Cristiana Boccassini, Bruno Bertelli
Copywriter: Paolo Bartalucci
Art Director: Alessandro Candito
Agency Account Directors: Anna Varisco, Claudia Brambilla
Agency Producer: Titti Migliore
Production Company: Mercurio Cinematografica
Director: Jonathan Herman
Executive Producer: Luca Fanfani
Producer Annalisa De Maria
Post-Production Company: Exchange
Editor: Stuart Greenwald
Director of Photography: Paco Femenia
Client Account Directors: Sergio Fava, Marco Di Sante
Advertising Agency: McCann, Melbourne, Australia
Creative Director: Julius Rosenberg, Ethal Rosenberg
Art Director: Haley Joel Osment, Robert Dauth
Copywriter: Haley Joel Osment, Robert Dauth
Planner: Felix
Group Account Director: John Bosley
Creative Directors: Nick Weller & Phil Van Bruchem
Designer: Jon Ryder
Planning Director: Adam Doherty
Group Account Director: Mills
Marketing Manager: Rebecca Frew
Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Group Creative Director: bob toma
Senior Copywriter: Marius Tianu
Photographer: Carioca
Advertising Agency: Grey G2, Kiev, Ukraine
Creative Director: Roman Breiman, Andrew Ushakov
Art Director: Sergey Vatunskiy
Copywriter: Vera Gospodarenko
Designer: Roma Skripchenko
Using a simple optical illusion we created a print ad with a changing message. The displayed message changes by a decreased or increased distance to the poster.
Advertising Agency: Publicis, Munich, Germany Executive Creative Director: Stephan Ganser Art Director: Andreas Fisser Copywriter: Stephan Ganser Illustrator: Andreas Fisser Published: July 2011
Advertising Agency: Saatchi & Saatchi, Ljubljana, Slovenia Creative Director: Matej Kodric Art Director: Aleksandar Jordacevic Copywriter: Matej Kodric
Often not-stuttering people (accidentally) interrupt people who stutter, by finishing their sentences. This billboard tells them this isn’t necessary: most of the time just having a little patience is enough.
Advertising Agency: Y&R Not Just Film, Amsterdam, The Netherlands
Creative Directors: Marq Strooy, Robin Zuiderveld
Art Director: Marq Strooy
Copywriter: Robin Zuiderveld
Advertising Agency: LG2, Quebec, Canada
Creative Director: Luc Du Sault
Art Director: Vincent Bernard
Copywriter: Luc Du Sault
Production: Quatro Design
“l,350 LBS of load capacity make you feel powerful. Tacoma.”
Advertising Agency: Badillo Nazca Saatchi & Saatchi, Puerto Rico
Executive Creative Director: Juan Carlos Rodriguez
Art Director: Cristina Burckhart, Fernando Suarez
Copywriter: Pedro Perez
Associate Creative Director: Mariano German
Photographer: Domino Estudio
Retoucher: Carlos Nieves
Designer: Diana Hernandez
Every two weeks the lungs on the billboard would be repainted to grow steadily healthier, as if the person had quit smoking. It’s a simple, yet compelling visual to catch people’s eye and remind them that when you quit smoking, your lungs get healthier.
Advertising Agency: EnviroMedia, Austin, TX, USA Creative Director: Doug Irving Art Director: Chris Carlberg Copywriter: Justin Prichard