Panasonic Baby Monitor: Eye

August 10, 2011 at 12:00 · Filed under Print

“Baby wake up call. Panasonic Baby Monitor.”

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Copywriter: Lucas Antunes
Art Director: Daniel Corrêa

Arno Turbo Silence Fan: Maximum Wind Power

August 10, 2011 at 01:37 · Filed under Ambient

Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Directors: Hugo Rodrigue, Kevin Zung
Art Director: Sidney Araujo
Copywriter: Rodrigo Strozenberg

P&G Vick: Vick Fragrance Test

August 10, 2011 at 01:35 · Filed under Direct Marketing

Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Directors: Hugo Rodrigue, Tony Goes
Art Director: Nelson Costa
Copywriter: Cristiane Parede

P&G Oral-B: Whitening Post-It Notes

August 10, 2011 at 01:34 · Filed under Direct Marketing

Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Directors: Hugo Rodrigue, Tony Goes
Art Director: Sidney Araujo
Copywriter: Rodrigo Strozenberg

P&G Vick: Knockout Guy

August 10, 2011 at 01:33 · Filed under Print

Advertising Agency: Publicis, Sao Paulo Country Brazil
Creative Directors: Hugo Rodrigues, Tony Goes
Art Directors: Antonio Catuzzo, Luis Gatti, Sidney Araujo
Copywriter: Wladmir Brown
Photographer: Marcus Hausser

Blooks Bookstore: I Want To Be The Text Of A Book

August 10, 2011 at 01:32 · Filed under Print

Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Directors: Hugo Rodrigue, Kevin Zung
Art Director: Sidney Araujo
Copywriter: Rodrigo Strozenberg

Canto Cidadao: Warning Kites

August 9, 2011 at 10:38 · Filed under Ambient

Mohallem/Artplan Sao Paulo made kites with danger signs illustrations and hanged them at overhead electric cables. They were placed at neighbourhoods where kids are used to fly kites. The objective of the installation was to warn parents and their kids about the danger of the high-voltage electricity.

“Every kite stuck in electric cables is a sign of danger.”

Advertising Agency: Mohallem/Artplan, Sao Paulo, Brazil
Creative Director: Eugênio Mohallem
Art Director: André Batista, Marcelo Mandaji, Marcus Kawamura
Copywriter: Rodrigo Resende
Head of Art: Marcus Kawamura
Photographer: Caio Miranda
Illustrator: Elysson Lifante, André Batista

New Zealand Police: Yoshi, Spence, Kylie, Madie & Julia

August 8, 2011 at 21:14 · Filed under Print

“You too can do something extraordinary. Become a cop. newcops.co.nz”

Advertising Agency: M&C Saatchi, New Zealand
Executive Creative Director: Dave King
Art Directors: James Bowman, Rene Van Wonderen
Copywriter: Nicci Doak
Agency Producer: Nick Barnes
Illustrator: Otis Frizzell
Artwork: Woody
Account Team: Christina Mossaidis, Lizzie Yates

Wall’s Ice Cream Magnum: Temptation Art

August 8, 2011 at 10:21 · Filed under Print

It was in 2007, when Diver & Aguilar first started exploring the realms of high speed photography and special effects with their projects “light Mode Phantasm” & “Explosions”. Magnum has developed a technology, allowing them to include liquid filled chocolates into their Ice Creams. They Developed a new forming process based around continuous extrusions that allows them to shape in three dimensions whilst dosing the inclusions. Photographers Diver & Aguilar,were commissioned by Lola,to explore the possibilities of this concept.Producing “Art” by the creative reformulation of the ingredients. Testing the Big Bang theory,that everything is born out of matter,” we have created worlds within worlds, where anything is possible”. Firstly to imagine the possibilities, then to create the event, the artists worked with various techniques to capture their vision. Working with Detonators, Small explosives, High Speed trigger and Flash Photography at speeds of up to 1/2000 of a second.The calculations can be fed into the computer to predict the exact moment and therefore depth of the explosion or effect they wish to generate. The results,Unique infinite permutations from a world of chaos that paradoxically could only be created through very precise and technical calculations.The concept of Chaos has already had a lasting effect on science,It is only 50 years since Edward Lorenz first experiments on sensitive dependence and yet many academics believe that twentieth century science will be known for only three theories: Relativity,Quantum Mechanics and Chaos. “The flapping of a single butterfly’s wings today produces a tiny change in the state of atmosphere. Over a period of time, what the atmosphere actually does diverges from what it would of done.So in a month’s time, a tornado that would of devastated St louis doesn’t happen.Or maybe one that wasn’t going to happen does. “ Chaos theory has changed the way we perceive physics, no longer is it simply the study of subatomic protons in a billion dollar particle accelerator. Its presence now visible in all things universally; from nature and music to modern art. The Campaign was the brain child of Lola Agency in Madrid and the visuals will run as an all media print & digital motion campaign in over 20 countries.

Advertising Agency: Lola, Madrid, Spain
Executive Creative Director: Pablo Monzón
Creative Director: Gustavo Marioni
Photographers: Diver & Aguilar
Copywriter: Martín Feijoo
Art Buyer: Rachel Inton
Account Supervisor: María López-Chicheri
Advertiser’s Supervisor: Mick Van Ettinger
Account Manager: Jorge Fesser
Planner: Erwin Flores
Art Director: Esteban Franco

IKEA: Come Into The Closet

August 7, 2011 at 23:07 · Filed under Web

URL: http://demo.fb.se/e/ikea/comeintothecloset2/site/default.html

F&B invites you to play around inside IKEA’s music-driven closet. Though it’s currently all in Swedish, Forsman & Bodenfor’s innovative site for its continuing campaign for native furnishing operation IKEA is still visually pleasing and audio-friendly enough for anyone in the world to enjoy. A sequel of sorts to its original “Come into the Closet” campaign from two years ago, F&B’s latest site for the IKEA brand is essentially controlled by sound and music via mouse and keyboard. Hit the Enter or Spacebar key and enjoy the twittering motions of the rooms’ guests with the drum machine link and bust out your own tune or upload MP3s from your files to create the soundtrack of home life. There are five different rooms to fiddle around in, and if you have a microphone connected, you can also shout or make any kind of sound and the characters on the website will move around to those sounds accordingly.

Advertising Agency: Forsman & Bodenfors, Sweden
Web Director: Mathias Appelblad
Copywriter: Fredrik Jansson
Art Director: Anders Eklind
Designers: Anton Robsarve, Christoffer Persson
Agency Producer: Peter Gaudiano, Charlotte Most, Asa Jansson
Production Company: Chamdin/Stohr, Kokokaka
Director: Amir Chamdin
Director of Photography: Gosta Reiland
Music: Dead Mono

Specsavers: Scooter

August 6, 2011 at 12:46 · Filed under Ambient, Outdoor

“Should’ve gone to Specsavers”

Advertising Agency: Smart, Australia
Creative Director: Annie Price
Art Director: Ben Clarke
Copywriter: Darby Hudson
Account Director: Aimee Tarulli
Retouching: Visual Thing

Škoda: Projections

August 5, 2011 at 14:11 · Filed under Film

Advertising Agency: Leagas Delaney, Hamburg, Germany
Executive Creative Director: Hermann Waterkamp
Producer: Patrick Plogstedt
Creative Directors: Florian Schimmer, Michael Götz
Production: TempoMedia
Director: Thor
Director of photography: Baldur Eythorsson
Post: Absolute

INPES: The Chase

August 5, 2011 at 00:56 · Filed under Film

Advertising Agency: McCann, Paris, France
Creative director : Manoelle Van Der Vaeren
Creatives: Philippe Pinel, Frederick Lung
TV Producer: Matthieu Tombarelle
Production company : La Pac
Director: Aoife McArdle
DP: Steeven Pettiteville
Post Company: Editors

Nokia N8: Gulp

August 4, 2011 at 11:47 · Filed under Film, Web Film

‘Gulp’ is a short film created by Sumo Science at Aardman, depicting a fisherman going about his daily catch. Shot on location at Pendine Beach in South Wales, every frame of this stop-motion animation was shot using a Nokia N8, with its 12 megapixel camera and Carl Zeiss optics. The film has broken a world record for the ‘largest stop-motion animation set’, with the largest scene stretching over 11,000 square feet.

Advertising Agency: Wieden+Kennedy, London, United Kingdom
Art Director: David Bruno, Tom Seymour
Copywriter: David Bruno, Tom Seymour
Prod. Company: Aardman Animations
Director: Ed Patterson, Will Studd

Sekunda Glue: Origami Vase

August 4, 2011 at 11:32 · Filed under Direct Marketing

SITUATION:
Most people are familiar with the repairing feature of glue. but few have tried how easy it is to repair completely broken household object back to its perfect original shape by using Sekunda glue.

SOLUTION:
We sent an Origami DM paper showing a completely broken Chinese vase. By following the simple folding instructions you could see how the broken vase pieces where put back to its orlglnal form without any cracks.

RESULTS:
Most customers who received our mailer changed their long-time prejudice from a generic. complicated glue into a smart, easy to use, all-purpose quality glue. Raising Sekunda’s purchase preference and sales.

Advertising Agency: BBDO, Moscow, Russia
Creative Director: Andres Vergara, Luis Tauffer
Art Director: Anna Kautenchzhi
Copywriter: Andres Vergara
Photographer: Anna K.

Sekunda Glue: Mirror

August 4, 2011 at 11:28 · Filed under Ambient

SITUATION:
Most people are familiar with the feature ofglue repairing, but few have experienced how easy it is to repair that totally broken household object back into its original shape by using Sekunda glue.

SOLUTION:
We created small model scales of half porcelain objects found in households. By placing them in public mirrors the half plates, vases and cups looked as a complete new object highlighting the easiness of bringing your broken household object back to its original form.

Advertising Agency: BBDO, Moscow, Russia
Creative Director: Andres Vergara, Luis Tauffer
Art Director: Anna Kautenchzhi
Copywriter: Andres Vergara
Photographer: Anna K.

El País Con Tacto: Law Palace, Forlan, Chávez

August 4, 2011 at 06:46 · Filed under Print

“The first braille informative publication of El País. A monthly edition that brings closer the information to all uruguayans.”

Advertising Agency: Punto Ogilvy, Uruguay
Executive Director: Vartán Chakiyian
Creative Director: Juan Marindia
Art Director: Gustavo Etchandy
Copywriters: Juan Marindia, Leo Delfino

Bon Voyage Magazine: Flag

August 4, 2011 at 06:44 · Filed under Print

“There’s more England than London.”

Advertising Agency: LaBase, Mexico
Creative Directors: Candy Crudele, Andrés Cedillo, Luis Amador, Victor Acuña
Art Director: Luis Amador
Copywriter: Victor Acuña
Illustrator:Luis Amador