Advertising Agency: DraftFCB, Auckland, New Zealand Executive Creative Director: James Mok Creative Director: Matt Simpkins, Chris Schofield Art Directors: Kelly Lovelock, Steve McCabe Copywriters: Steve McCabe, Kelly Lovelock Producer: Kelly Gillard Account Director: Fleur Head Planner: Olivia Prentice Photographer: Tim White Retoucher: Graeme Cooper Designer: Will Pickering
Advertising Agency: Prohome, Budapest, Hungary Creative Director: Tamás Csornai-Kovács Art Director: Kála Czupi Copywriter: Tamás Csornai-Kovács Illustrator: Kála Czupi Head of Art: Zsuzsa Magyar
Advertising Agency: Leo Burnett, London United Kingdom
Copywriter: Graham Lakeland
Art Director: Richard Robinson
Production Company: Rattling Stick
Director: Sara Dunlop
Editor: Bill Smedley
Post-production: MPC
Illustrator: Kate Forrester
Planner: Jessica Summerfield
Media Agency: OMD UK
Advertising Agency: Ogilvy, Beijing , China
Execuive Creative Director: Doug Schiff
Creative Director: Gina Sim
Art Director: Robin Hu
Copywriter: Sam Sun
Account Team: Wendy Zhang, Michael Meng, Echo Kong, Tracy Chen
Brief Explanation:
We created graphic posters that separated every layer of a particular food to show how the freezer freezes its every part almost individually. The style used is simple and inspired by information graphics.
Describe the brief from the client:
To promote the Multi Airflow system in Electrolux freezers that preserves and freezes food perfectly.
Description of how you arrived at the final design:
We created graphic posters that separated every layer of a particular food to show how the freezer freezes its every part almost individually. The style used is simple and inspired by information graphics.
Indication of how successful the outcome was in the market:
The Multi Airflow system was a runaway success during the summer months when this activity was conducted. Electrolux registered a 45% increase in enquiries and increased their share of the freezer market by a factor of 3. In fact, this campaign is set to be released by Electrolux in other countries to promote sales of deep freezers.
Advertising Agency: Mudra Communications, Mumbai , India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Nirmal Pulickal
Creative Director: Raylin Valles
Art Director/Designer: Raylin Valles
Designer: Latheesh Lakshman
Designer: Hari Singh
Copywriter: Raylin Valles
Brief Explanation:
The 3 different types of parmesan cheese needed packaging, which is easy to handle at meals and also lists portioning suggestions as a bonus. With the built-in grating function you can sprinkle delicious, appetizing flakes of parmesan cheese on your meal.
Describe the brief from the client:
Develop packaging for a trio of selected parmesan cheeses including a grater shaped like a pencil sharpener – an addition to the ‘The Deli Garage’ range, a food label that supports small manufacturers of delicacies with lovely packaging ideas.
Description of how you arrived at the final design:
The cheeses are shaped like oversized pencils, where the “leads” contain three different flavours: truffles, pesto and chilli. With the sharpener included, the required amount of cheese can be sprinkled on the dish. A scale on the pencils and on the back of the packaging doesn’t just simply list how much of the Cheese Pencil is needed for each dish, but even how many calories the portion contains.
Indication of how successful the outcome was in the market:
The limited first edition of 500 was sold out 2 weeks after the launch.
Advertising Agency: Kolle Rebbe, Germany
Creative Direction: Katrin Oeding
Art Direction: Reginald Wagner
Copywriter: Thomas Voelker
Account Manager: Marie Steinhoff
Photographer: Ulrike Kirmse
Brief Explanation:
Making clear that a tool specially designed for peeling works better than an ordinary knife.
Describe the brief from the client:
Show how sharp WMF peelers are.
Description of how you arrived at the final design:
Peeling with WMF peelers becomes a piece of art. They cut so precise the headline is artfully build from the skin of fruits or vegetables.
Indication of how successful the outcome was in the market:
Lots of clients came to the WMF stores and asked specifically for WMF peelers.
Advertising Agency: KNSK, Hamburg, Germany
Creative Director: Kay Eichner, Tim Krink, Ulrike Wegert
Art Director: Julian Heidt, Thomas Thiele
Copywriter: Dieter Kolaja
Photographer: Peter Backens
Management Supervisor: Kirsten Kohls
Advertising Agency: Fields, Brasília, Brazil Creative Directors: Fernando Lopes, Pedro Henrique Garcia Art Director: Paulo Ribas Copywriter: Erick Moneró Illustrator: Eduardo Belga Published: June 2011
Advertising Agency: J&J Ad, Shanghai, China Creative Director: Aaron Cheng Art Director: Apple Lee Designers: Sam Qu, Cheng Zaochun Copywriters: Chen Rui, Liu Shuang
Brief Explanation:
The biggest challenge was coming up with a design for the mailshot that worked completely without words, was very different from conventional mailshots and was attention-grabbing as well as making a noticeable reference to the sender’s mission.
Describe the brief from the client:
The International organization Reporters without Borders supports innocently detained journalists worldwide and fights for their discharge. To generate donations to support the organisation’s work and to at the same time achieve media support from newspapers, a mailshot was to be created for the International Human Rights Day that made reference to the organisation’s mission in an unconventional way and immediately set the mailshot apart from others at first glance.
Description of how you arrived at the final design:
A special postage stamp and a specially-designed postmark were designed and, with the support of the Austrian Postal Service, circulated for International Human Rights Day (10.12.2010). This uniquely designed, special edition postmark was used to imprint over a postage stamp depicting an imprisoned journalist. The result showed the portrayed journalist as if behind bars. Together, the portrait ‘Behind Bars’ was created and the mission of the organization made unmistakable. So we communicated our message to the receiver even before it was actually opened.
Indication of how successful the outcome was in the market:
The mailing was a great success. As a result newsarticles supporting the organization Reporters without Borders appeared in 28 newspapers in Germany, Austria and Switzerland. This in turn generated donations and publicity.
Advertising Agency: Serviceplan, Germany
Chief Creative Officer: Alex Schill
Creative Director: Christoph Everke, Cosimo Möller, Alexander Nagel
Account Supervisor: Nadine Wintrich
Graphic Design: Elena Ressel, Annalena Bottmann
Advertising Agency: BBDO, New York, USA Chief Creative Officer: David Lubars Executive Creative Directors: Greg Hahn, Ralph Watson Executive Producer: Diane McCann Copywriter: Jessica Coulter Art Director: Matt Sorrell Production Company: O Positive Director: Jim Jenkins Director of Photography: Mott Hupfel Edit House: Blue Sky Edit Editor: Chris Franklin Visual Effects House: Spontaneous Licensed Master Song: Edgar Winter / Frankenstein
Advertising Agency: Longplay 360, Sao Paulo, Brazil Creative Director: Fernando Luna Art Director: Max Souzedo Copywriter: Marcel Petroff Illustrator: Natan Nakel
Tourism Victoria’s new campaign is aimed at inspiring folks to see Victoria through new eyes. At the centre of the campaign is the Victoria Viewfinder, a new invention pioneered by Tourism Victoria. The never-before-seen creation is a marriage of a viewfinder you might find at a lookout point and a retro View-Master toy. Consumers who use a Victoria Viewfinder are treated to a tour in pictures of our vibrant city. All consumers who come in contact with the campaign are driven to our Facebook Fan Page (www.facebook.com/tourismvictoriafan) to enter to win a VIP vacation to beautiful Victoria, BC. Bathroom and print ads support the campaign and mini viewfinders are handed to consumers by brand ambassadors so they take a bit of Victoria away with them!
Advertising Agency: Inventa, Canada Director of Destination Marketing: Trina Mousseau
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