Buenos Aires, June 2011. Under the concept “Love is out there. If we get organized, there’s plenty for all”, Ogilvy Interactive developed “Singles Finder”, a brand new application created for its client Zonacitas.com, the major argentine portal to find the perfect date. Buenos Aires is one of the cities with the best nightlife of the world, with thousands of bars, discos and pubs. Yet sometimes, having so many options is a problem to find and meet single men and women. Today is available in Buenos Aires “Singles Finder”, a free Smartphone App accessible in iTunes Store that gives you the exact amount of single prospects in each location. Because if you want to meet single people, first you have to know where they are. And the best part is to know it, before buying your ticket.
Advertising Agency: Ogilvy, Argentina General Creative Director: Gaston Bigio Interactive Director: Ramiro Dirube Interactive General Creative Directors: Gastón Schaefer, Martín Garrocho Digital Projects Director: Pablo Endler Copywriter: Ignacio Jardon Art Director: Diego Bertagni Illustration: Diego Grandi Developer: The App Master
“Museum of Communism. Open daily from 9:00-21:00.”
Advertising Agency: Y&R, Prague, Czech Republic Creative Director: Jaime Mandelbaum Head of Art: Marco “Eddie” Antonio do Nascimento Art Director: Thiago Jacon Copywriter: Conor Barry Photographer: Miro Minarovych Retouching: Asile
Talented front-end developers are hard to find and Uncles first efforts did not deliver the kind of talent we needed. An analysis of the “touch points” of the target audience reveled a high affinity towards online gaming – especially “first person shooters”. We decided to focus our communication strategy around online gaming and moved our recruitment campaign into the digital space. In order to have the right kind of voice and be able to integrate our message in this environment we struck a sponsorship deal with the most popular Team Fortress 2 clan – they became our representative and voice of the Uncle brand.
Advertising Agency: Uncle Grey, Aarhus, Denmark Creative Director: Jesper Hansen Art Director: Daniel Nicolajsen Additional credits: Karsten Kirkegaard, Christian Rahn Published: March 2011
The hacking rate in Italy reaches almost 50%. Our objective was to raise the consumer’s awareness about the risks of pirate software. To do this, we unmasked the pirate hidden inside the people. During SMAU we distributed free pirate copies of Office 2010 with the chance to win a stay, and videotaped the people’s reactions. Instead of Office, the cds contained an application revealing that the only stay they could win using pirate software was prison, and sending them to the dedicated website.
Advertising Agency: Wunderman/Y&R Brands, Milan, Italy Executive Creative Director: Vicky Gitto Creative Directors: Enrico Spinetta, Danilo Puricelli Creatives: Valentina Leovino, Ileana Infantino, Marco Tironi, Stefano Consiglio, Alberto Massazza, Silvia Candeago, Toon Coenen, Filippo Rizzo Programmers: Marco Consolini, Ronald Shqarri, Lorenzo Ianigro, Omar Ferraro Account: Dario Fonti, Elena Maggetti, Chiara Tranquillino Agency producer: Natale Spagnolo Production company: (h) films Executive producer: Stella Orsini Producer: Tommaso Fajdiga Directors: Pijamas Published: October 2010
“Cholera infection on holiday? 24/7 hotline, doctor and hospital treatment, medical transport back home, all for 8.50€ a year: www.dkv-travel-health-insurance.de”
“Yellow fever infection on holiday? 24/7 hotline, doctor and hospital treatment, medical transport back home, all for 8.50€ a year: www.dkv-travel-health-insurance.de”
“Malaria infection on holiday? 24/7 hotline, doctor and hospital treatment, medical transport back home, all for 8.50€ a year: www.dkv-travel-health-insurance.de”
Advertising Agency: Ogilvy, Frankfurt, Germany
Executive Creative Director: Peter Roemmelt
Creative Director: Simon Oppmann
Art Director: Simon Oppmann
Copywriter: Peter Roemmelt
Account Management: Daniela Loesch
Marketing Director: Wolfgang Kroul
Advertising Manager: Peter Baumann
Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Executive Creative Director: Malek Ghorayeb
Senior Art Director: Rafael Augusto
Senior Copywriter: Sunny Deo
Communications Manager: Lara ElBarkouki
Communications Supervisor: Layal Nammour
Regional Communications Director: Nicolas Roux
Objective: Cetaphil is a premium skin care line for different age groups. The thrust was to communicate the product benefit of smooth clear and soft skin.
Creative Execution: Instead of paper, the ad was printed on satin cloth to impress satin-like skin. This was the first ever ln local publications.
Result: Sales growth vs. 2009 increased by 22% in Modern Trade. This measures units sold to consumers who bought the product out of their own will, and not because they got a prescription from a dermatologist. They were also able to achieve sales based on their targets, and even went over by 10% (total sales achieved vs. targets is 110%). They sold 1.3M units of products in 2010.
Advertising Agency: Grey, Manila, Philippines
Executive Creative Director: Ompong Remigio
Art Director: Bunny Vivero
Copywriter: Ompong Remigio
Account Managers: Henry Chua, Henson Wongaiham
Producer: Emil Cruz
FA Artist: Jackie Lozano
Production House: Camp Apple
The Brief: To establish the Spiegel as Germany’s best investigative political magazine.
Solution: The Spiegel magazine has the most substantiated analyses. We translate this unique journalistic quality into a fascinating visual: a big picture is created by numerous smaller pictures – which upon closer view provide all the details and background information.
Claim: A fine pen draws the more accurate picture.
Advertising Agency: Jung von Matt, Berlin, Germany
“Zoom in on the important things. With the new COOLPIX S8000 with 10X zoom.”
Advertising Agency: Jung von Matt, Berlin, Germany
Chief Creative Director: Mathias Stiller, Wolfgang Schneider
Creative Director: Peter Gocht, Christian Kroll
Copywriter: Bjoern Ingenleuf, Lars Baldermann
Art Director: Javier Suarez Argueta
Designer: Pia Drescher
Managing Director: Ilan Schaefer
Account Supervisor: Sirkka Koester, Jutta Caballero
Advertising Agency: Y&R, Singapore
Chief Creative Officer: Marcus Rebeschini
Executive Creative Director: Marcus Rebeschini, James Procter
Creative Director/Copywriter: Mark Fong
Art Director/Typographer: Somjai Satjatham, Lo Weng Heng
CEO: Tanuj Philip
Chief Client Officer: Anthony Khoo
Account Manager: Chanderni Devi
Art Buyer: Kirby Ho
Photographer: Teo Chai Guan
Digital Retoucher: Evan
Illustrator: Sam Ng/Lim Suon Oon