“Ten years honouring the rock classics.”
Advertising Agency: Lua Branca, Sao Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Head of Art / Art Director: Caio Grafietti
Copywriter: Rodrigo Gonzalez
Photographer: Alexandre Rielo
Illustration / Retoucher: Digital
Published: May 2011
Advertising Agency: DPZ Propaganda, São Paulo, Brazil
Creative Directors: Francesc Petit, Fernando Rodrigues, Diego Zaragoza, Rafael Urenha
Art Director: Cauê Gottardi
Copywriter: Gabriel Duarte
Photographer: Leandro Vianna
Art Buyers: Sophie D. Lanes, Carolina Rodrigues
Published: April 2011
“Not all water is yours. Aqua’Walk™ X15 Hydration Pack. A 1.5 liter personal water supply.”
Advertising Agency: Y&R, Prague, Czech Republic
Chief Creative Officer: Jaime Mandelbaum
Head of Art: Marco “Eddie” Antonio do Nascimento
Art Director: Thiago Jacon
Copywriter: Conor Barry
Retouching: Furia
Stimorol gum needed to distribute 40,000 packs of Orange Mint samples in a way that would leverage their brand, give them great exposure and create a memorable stunt. So to hand out the Orange Mint gum, we looked no further than orange-haired people. We created a group called ‘HeartGingers’, which we used to gather and recruit ginger-haired people for a ginger flash mob at the Synergy Music Festival. The event was a huge success, gaining great exposure for Stimorol on the web and radio. The gingers handed out all the gum. Roughly 6000 people were exposed to our Ginger army at Synergy. It generated R590 000 worth of PR on radio. And we showed everyone that gingers are people too.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Emma Butlin
Art Director: Matthew Pullen
Copywriter: Dean Paradise
Copywriter: Craig Ross
Account Director: Awie Erasmus
Account Executive: Alexis Leih
Account Director (PR): Lee Nelson
Strategic Planner: Jayne Holness
Social Media Director: Chris Rawlinson
Director Events and Activations: Derek Davis
Project Manager: Catherine Brewis
Client Group Head: Ian Jeffrey
Advertising Agency: Droga5, New York, United States of America
Creative Chairman: David Droga
Executive Creative Director: Nik Studzinski, Ted Royer
Art Director: Dan Treichel
Copywriter: Scott Bell
Head Of Integrated Production: Sally-Ann Dale
Volkswagen wanted a print campaign to recruit new employees. We figured candidates should be able to think for themselves, so our campaign attacked the thousands of Powerpoint-loving, chino-wearing corporate drones who sound like they know what they’re talking about in interviews, but whose every sentence is filled with meaningless drivel. And our attack wasn’t just verbal. The visual style too was a deliberate, tongue-in-cheek reference to the sort of cheesy Powerpoint slides beloved by these corporate sheep.
“Free-thinkers wanted. vw.co.za/careers.”
Advertising Agency: Ogilvy Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan Gopalakrishnan Pather
Copywriter: Sanjiv Mistry
Illustrator: Prabashan Gopalakrishnan Pather, Sanjiv Mistry, Leigh Carp, Bryony McComb
Photographer: Barry White
The illustrated QR code leads the visitor to the dedicated mobile website of Seat’s respective models.
Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Pavel Gajdos
Copywriter: Jan Fajnor
Illustrator: Pavel Gajdos
Published: May 2011
Advertising Agency: Saatchi & Saatchi, New York, USA
Global Creative Director: Cliff Francis
Chief Creative Director: Con Williamson
Executive Creative Director: Adam Kerj
Creative Director: Tris Gates-Bonarius, James Cooper
Production Company: Twin Film
Director: Jan Gleie
TV Producer: Michael von Schmidt-Pauli
Editor: Florian Hoeger
Post Production: 257
Music Producer: Ryan Fitch
Composer: Naren Rauch
Commercial whaling was banned in 1986. Today, whaling nations use a legal loophole of scientific research and continue to kill thousands of endangered whales for commercial use every year. The International Fund for Animal Welfare tasked us with spreading awareness of this brutal slaughter through a print campaign. The strategy was simple. We used the research of the whaling companies against them. Showing the futility of killing whales, as the same research can be done without causing any harm to them. The strong point of the campaign is the illustrations that draw people into the ad, subtly showing the harsh reality of whaling, but at the same time also showing the whales in their most beautiful form, rather than using brutal imagery.
Advertising Agency: JWT Melbourne
Executive Creative Director: Richard Muntz
Art Director: Harsh Kapadia, Chris Andrews, Josh Armstrong
Copywriter: Harsh Kapadia, Chris Andrews, Josh Armstrong
Typographer: Darren Evans
Illustrator: Tom Bagshaw
Producer: Ben Cox
Client Team Director: Erica Martin
Planner: Anuj Mehra
Agency Producer: Michael Travers
Account manager: Daniel King
Advertising Agency: Euro RSCG, Sydney, Australia
Executive Creative Director: Rowan Dean
Art Director: Tim Cheng
Copywriter: Peter Maniaty
The New Jeep Wrangler comes standard with a surround sound music system that makes the most of your music even with the top off and to launch this great new feature we created Drive your Track. How does drive your track work? The user is asked to upload his music and a special technology reads and displays the sound waves of that music. The site then finds the landscape images that match the sound wave shapes, finding the perfect landscape for each song. The web also reads your IP address and tracks your current location to calculate the distance and the path to get you to any place on the path of your music image and gives you useful information such as hotels, campsites, restaurants, monuments and special attractions in and around your destination.
URL: http://www.driveyourtrack.com/
Advertising Agency: Leo Burnett Iberia
Executive Creative Director: Chacho Puebla
Creative Director: Paulo Areas
Copywriter:Chacho Puebla
Art Director: Paulo Areas, Lucas Zaiden
Designer: Lucas Zaiden
Head of Digital: Asier Garcia
Creative Advisor: Tura
Head of Programming: Victor Moreno
Programmer: Horacio Panella
“Sputnik, the microwave that doesn’t look like a microwave. Brandt.”
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Copywriter: Olivier Lefebvre
Art Director: Benjamin Marchal
Art buyers: Sophie Megrous, Quentin Moenne Loccoz
Account supervisors: Jean-Luc Bravi, Jean Paul Heraud, Cécile Cabon
Advertiser’s supervisors: Mauricio Del Puerto, Monia Fekih
Photographer: Koerner Union
Retouching: B’pong
Advertising Agency: TBWA\Italia, Milan, Italy
Executive Creative Director: Francesco Guerrera, Nicola Lampugnani
Art Director: Mattia Montanari, Luciano Marchetti, Luca Sala
Copywriter: Anna Palamà, Valentina Barone
Account Management: Benedetta Melli, Federico Da Re
Strategic Planner: Lorenzo Bean
Production Company: FirstFloorUnder TBWA\Italia
Photographer: Alice Pedroletti
Moke Up Production: Dadomani
Radio Production Company: Eccetera
Industrial Strange
Head of tv dept. & art buying: Renato Fontana
Creative Service Director: Valerio Minestra
Print Producer: Federico Fornasari, Manuela Mombelli
Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Art Director: Julio Atehortua, Jaime Duque, Santiago Rivillas Daniel Baloco
Copywriter: Julio Atehortua, Jaime Duque, Santiago Rivillas Daniel Baloco
Typographer: Consuelo Chasseing.
Agency Producer: In House
Editor: Mompozt
Advertising Agency: Wieden + Kennedy, London, United Kingdom
Director: David Wilson
Agency Producer: Dannie Stewart, Rob Steiner, Helen Whiteley
Creatives: Oli Beale, Alex Holder
Art Director: Tom Gander
Production: Blinkink
Director of Photgraphy: Catherine Derry
Producer: James Stevenson Bretton
Post Production: Munky
Editing Company: Cut & Run
Pupeteer: Zoilo Lobera, Will Harper, Jonny Sabbagh
Stop Frame Animator: Joseph Mann
Styling: Rose Popham, Anna Trevelyan
Choreography: David Leighton
Flame Artist: Gary Brown
Hair: Charlie LeMindu
Post Producer: James Chads
Editor: James Rose
Nike is to pay tribute to the soccer player Ronaldo on his farewell a friendly between Brazil’s national squad and Romania. Created by F/Nazca Saatchi & Saatchi, the clip Before and After depicts how the player split the world of football into two eras: before Ronaldo and after Ronaldo. In the 60”clip, we see the differentials of the Phenomenon, including his rapid-style play and technique, which influenced thousands of new players and fans alike, and gave Brazilian football unprecedented visibility. The airing accompanies the hashtag #prasemprefenomeno (phonemenaforever), created early this year when Ronaldo announced his retirement. The hashtag was a hit at the time, reaching first place in the Trend Topics Brasil within just hours, and topping the world Trend Topics minutes later, following the player’s official announcement.
Advertising Agency: F/Nazca Saatchi & Saatchi, Argentina
Creative Directors: Fabio Fernandes, Eduardo Lima, Theo Rocha
Creatives: Eduardo Lima, João Linneu, Theo Rocha
Head of Art: João Linneu
Agency producers: Adriano Costa, Marcio Leitão
Account: Marcello Penna, Saulo Sanchez, Camila Hamaoui
Media: Lica Bueno, Sandro Cachiello, Bruno Storace
Planners: José Porto, Utymo Oliveira
Producer company: Ioiô Filmes
Director: Jones e Tino
Cinematographer: Andre Faccioli
Post Production: Tribbo
Post Animation: Fernando Lanças
Illustrator: André Maciel
Editors: Ricardo Jones, Marcio Leitão
Visual Effects Editor: Marcio Leitão
Account producer company: Lu Novelli
Sound: Satélite
Composer: Music by Barbatuques “Baianá”
Edit: Satélite team
Advertiser’s Supervisor: Tiago Pinto, Guilherme Glezer
URL: http://virou.gr/
Launched on May 16, Carrefour’s URL shortener – Virou.gr – has become a successful propagation of solidarity among Internet users. Developed by F/Nazca Saatchi & Saatchi, the website was named Virou.gr (“virou” translates as “turned into”) because every character reduced turns into one gram of food donated. The action produced surprising numbers. After just 24 hours of its official launching, the shortener hit the mark of one million characters reduced, which is equivalent to one ton of food that will be donated at the end of the campaign. In a single day, more than nine thousand links were reduced, which reflects the engagement of Internet users in participating of such an important cause as the fight against hunger and misery in Brazil. Almost a month after its release, 60,000 links have already been shortened. The website has also registered accesses and utilization from web users from other countries and is a topic in hundreds of blogs and Twitters. Besides its social benefit, Virou.gr is another option for users of social networks for shortening the number of characters of links posted on websites such as Twitter, which limits to 140 the number of characters that its users can type at each post. In March, for instance, 99% of Brazilian Internet users accessed some kind of social network, according to data from a study published by global research company comScore . In the first stage of the action, Carrefour’s goal is to register the reduction of ten million characters, which will then be converted into a donation of ten tons of food. The distribution of the food will be made by the Brazilian Red Cross, which guarantees that the products will reach the families that most need them. After reaching the ten tons of food, the group intends to extend the action into other institutions. To engage everyone in this social mobilization, F/Nazca has developed an animation video inviting people to participate, with instructions about the use of the tool – http://youtu.be/ZYN67ebyV6Q.
Advertising Agency: F/Nazca Saatchi & Saatchi, Argentina
Creative Directors: Fabio Fernandes, Theo Rocha
Creatives: Isabelle de Vooght, Roberta Harada, Isaac Serruya
Illustrator: Mauro Ferreira
Programmer director: Paulo Pacheco
Programmers: Ariadne Gomes, Jefferson Russo
Art buyer: Edna Bombini
Typographers: Jomar Farias, Carlos Vieira
Planner: José Porto, Mark Cardoso
Account: Daniela Keller, Marcela Calfat, Giovanna Prata
Media: Lica Bueno, Rafaela Queiroz
Agency Producer: Regiani Pettinelli
Producer company: Vetor Zero
Directors: Fabio Acorsi, Gabriel Nobrega
Post-producer: Equipe Vetor Zero / Lobo Visual Effects
Editors: Fabio Acorsi, Maísa Mendonça
Account Producer company: Márcia Guimarães
Executive Producers: Alberto Lopes, Sergio Salles
Sound: VU Studio
Composer: Camilo Carrara
Location: Zirta Guareschi
Advertiser’s Supervisors: José Melchert, Mauricio Martiniano, Arnaldo Karabachian
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Claudio Lima
Copywriter: Eduardo Marques
Art Directors: Lucas Zaiden, André Kirkelis, Vinicius Valeiro
Photographer Lucio Cunha
Illustrator: Vinicius Valeiro
Art Buyer Nanci Bonani
Media: Sergio Brotto / Toco
Published: April 2011
