To promote its fanpage ‘People Protectors’ on Facebook, AXA offers people the possibility of « sending their LIKE to Benin (Africa) » and thus, show their support to a project that aims at building wells of drinking water and change the LIFE of people. A way to express how concrete is your support to this project when you LIKE it.
How it works ?
You become fan of the page
You send your like in one click
You watch it transfom itself in water
You see how people use it in a village in Benin
According to what time you send your like, you see 3 different people using the water, to make you feel you are connected in live with Benin.
Advertising Agency: Web_loc
Creative Directors: Ray Douglas, James Yordin
Art Director: Francis Pick
Copywriter: Adam Shoeller
Director: Jordan Treesing
Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Director: Fabio Fernandes, Eduardo Lima
Art Director: João Linneu, Theo Rocha
Copywriter: Thiago Carvalho, Eduardo Lima
Head of Art: João Linneu
Director: Pedro Becker
Production Company: Fat Bastards
“50 years together with you cutting down the voice of oppression.”
Advertising Agency: Euro RSCG, Prague, Czech Republic Creative Directors: Pavel Sobek, Eda Kauba Art Director: Jakub Kolarik Copywriter: Pavel Sobek Illustrator: Martin Kubac
Advertising Agency: PublicisFergo, Panamá Chief creative officer: Germán White Art director: Dilva Valdes Copywriter: Germán White Account Director: Fabián Ward Photographer: Archive Ilustrator: Dilva Valdés Digital retouching: Dilva Valdés
Advertising Agency: Entrinsic, Toronto, Canada Creative Director: Anthony Wolch Art Director: Anthony Wolch Copywriters: Kyle Carpenter, Lauren O’Neill, Chris Mejaski Production Company: Sons and Daughters Director: David Quinn DOP: Chris Muir Post-production: Posterboy Editor: Danica Pardo
The target youth fall in to the Sec B category. These are deep-rooted young Indians, slowly exposed to the world through the internet and are anxious to make their mark. They are passionately daring to achieve and feel anything is possible and it is this angst to get there somehow, that takes on a darker tone.
Advertising Agency: Bronze Communications, Bangalore, India Creative Directors: Mandappa K. C, Suresh Art Director: Jeba Copywriter: Mandappa K C Stylist: Uday Photographer: Arun Natrajan Business Head: Sujit Sarkar Agency Head: Suresh
Objective: To showcase the safety features of Volvo cars in their exclusive showrooms. Description: Volvo has always been a pioneer in safety technology in the world of automobiles. From inventing the first safety belt to ground breaking features for safer roads today; they have revolutionized the way people drive. Volvo wanted to educate its buyers in India of the various unique safety features their cars come with. Therefore, posters were designed to be put in their showrooms and in true Scandinavian minimalistic style; these posters explained each feature in a very innovative typographical play.
Advertising Agency: Pickle Lintas, New Delhi, India Creative Director: Sujit Das Art Directors: K.Deepak Kumar, Rajnish Tripathi, Sachin Saj Copywriter: K.Deepak Kumar
Advertising Agency: Jung von Matt/Alster Werbeagentur, Hamburg, Germany
Executive Creative Director: Thimoteus Wagner, Fabian Frese, Götz Ulmer
Creative Director: Micheal Ohanian, Jonas Keller, Martin Strutz
Art Director: Jonas Keller
Copywirter: Michael Ohanian
Account: Sven Dörrenbächer, Sonja Stockmann, Kete Stodtmeister, Ann-Kathrin Geertz, Nelli Walker
Production Company: Markenfilm-Crossing GmbH
Designer: Daniel Soares
Idea: Michael Ohanian, Jonas Keller
Camera: Jakob Süß
Production: Martin Schön/Tina Rentzsch
Programming: Bettina Ackermann, Christopher Schultz
Director: Daniel Schmidt
Technic: Christopher Schultz, Bettina Ackermann
“What seems like a great idea today, sticks with you for 50 years. Strong and fast fixing glue.”
Advertising Agency: Falck & Co, Stockholm, Sweden Creative Director: Svante Heiding Art Directors: Daniel Backman, Annki Andersson Copywriters: Angelica Lindgren, Magnus Abelin
Advertising Agency: Giacometti, Rio De Janeiro, Brazil Creative Director: João Santos Art Director: Mariana Moreira Copywriter: Sávio Paixão Illustrator: Studio Cayman Photographer: Andre Nazareth
Avoiding the mechanical output that often comes with traditional motion capture techniques, Psyop instead interpreted the live action performances, translating them into the world of the spot. This gave Psyop’s animators creative freedom to sculpt performances and massage comedic timing. The spot’s lush look is the result of a novel approach to production that effectively dissolves the line between live action and animation.
Advertising Agency: TAXI, New York, USA Executive Creative Director: Dave Clemans Creative Director: Stephen Leps, Michael Pierantozzi Copywriter: Tim Wassler Art Director: Phillip Cho Producer: Joyce Lee, Holly Flaisher Director: Psyop Production Company: Psyop/Smuggler Psyop Creative Directors: Eben Mears, Jon Saunders Executive Producer: Lydia Holness Producer: Michael Neithardt Assistant Producer: Anu Nagaraj Designers: Naomi Chen, Ram Bhat, Annalisa Swank Lead 3D Artists: Pakorn Bupphavesa, Alvin Bae Lighting Lead: Jonah Friedman Lead Animator: Pat Porter Lead Nuke Artist: Nick Tanner 3D Artists: Zed Bennett jr., Bryan Eck, Dave Chen, Joerg Liebold, Shant Ergenian, Andy Hara, Lee Wolland, Will Robertson, John Payne, Phill Avanzato, Denis Kozyrev, Larry Leung, Dan Fine 3D Animators: Stephanie Russell, Anthony Travieso, Kevin Scott, Douglas Litos, Danny Speck, William Frazier Nuke Artist: Thomas Panayiotou, Jason Conradt Editor: Cass Vanini Storyboard Artist: Robin Nishio
