To announce the launch of Ariston’s new range of washing machines and let people experience what it feels like to be inside a washing machine, we designed a giant walk-in washing machine installation – complete with video projection, vibrating floors, jets of water and bubbles. The installation which welcomed over 10,000 people, let people experience something that is part of their daily routine from a whole new angle.
Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Tel Aviv, israel
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot, Reuven Givati
Art Director: Liat Tsur
Copywriter: Eitan Glass
Industrial Designer: Reuven Givati
Group Account Director: Yosefa Galante
Account Supervisor: Michal Sever
Account Manager: Maayan Savion
Producer: Eti Naaman
Producer: Boaz Meiri
Film Director,Cameraman: Benny Mali
Post Production: Bunker LTD
Sound Design: Signal Music
Date of release: April 2011
Advertising Agency: JayGrey, Australia
Creative Director: Jay Furby, Nigel Dawson
Copywriter: Jay Furby
Art Director: Jay Furby, David White
Account Director: Randal Glennon
Photographer: Brock Elbank
Retoucher: Cream Studios
Illustrator: Barry Disco
Account Manager: Marissa Jones, Claudia McInerney
We recently worked on a social initiative to help Egypt after the revolution. The idea was simple. We basically wanted to connect the large population of Egyptians who are not connected online to those who are, in order to make their voices and wishes heard by the entire population. We felt this was important as there is a large disconnect among the people, post-revolution. And there is a need to renew dialogue among every section of the population.
Advertising School: Miami Ad School Europe, Hamburg, Germany
Creatives: Tushar Menon, Fouad Hammoud
“I don’t read music. Or contracts, unfortunately. – I’m a DJ, producer and film director. I’m not an accountant, lawyer or politician. That’s why I joined the Musicians’ Union. They’re great at helping with all that business stuff. Join us at theMU.org” – Don Letts.”
“They want to use your music for a cat food commercial. How much is your musical integrity worth? – Ask the Musicians’ Union. They can help out with all kinds of business and legal advice. But only if you’re a member. Join us at the MU.org” – Jacky Thomas, The Brodsky Quartet.”
“There are times when it’s good to improvise. Career planning isn’t one of them. – Sometimes I don’t even know where I’ll be by the end of the tune, let alone in 5 or 25 years time. So it’s good to know the MU can help with advice for my future. You can join us at the MU.org” – Abram Wilson, jazz musician.”
“Free public liability insurance. Because some musicians can be a bit of a liability. – Trust me. A lot can go wrong at a gig. Especially ours. So it’s reassuring to know that I get free public liability insurance with my Musicians’ Union membership. Join us at theMU.org” – Mark Greenway, Napalm Death.”
Advertising Agency: This is Real Art, London, United Kingdom
Art Director: Paul Belford
Copywriter: Richard Foster
Photographer: Donald Christie
Graphic Designer: Paul Belford
“First Class for All” is an idea developed to show that quality and low prices can live together. To prove that, a first class meal was served to every single passenger on an airplane for the first time in a commercial flight. No matter the seat class. There wasn’t a single passenger, first class or not, that didn’t feel delighted with his meal.
Advertising Agency: Leo Burnett Iberia, Portugal
Chief Creative Officer: Chacho Puebla
Creative Director_ Erick Rosa, Renato Lopes
Art Director: Pedro Hefs, Luciana Cani
Copywriter: Erick Rosa
Producer: Cristina Almeida
Production Company: Miss Dolores
Editor: Hugo Lage
Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Chief Creative Officers: Rob Schwartz, Jack Neary
Group Creative Directors: Chris Adams, Margaret Keene
Creative Directors: Tito Melega, Allen Oke, Mark Mason
Associate Creative Directors: Glenn Sanders, Dylan Schwartz, Jonathan Smith, Chris Lynch, Jeff Kemhadjian
Art Directors: Bill Hornstein, Alex Haglund, Rodger Eyre, Vlad Ivangorodsky
Copywriters: Dylan Meagher, Marcin Markiewicz, Ron Schlessinger
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Director / Copywriter: Kevin Bachtiar
Art Director: Mike Davison
Creative Director / Copywriter: Levi Slavin
Copywriter / Art Director: Sasha Arandelovic
Group Account Director: Scott Coldham
Account Director: Katherine Sliper
Designer: Mike Davison
Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Art Director: Lisa Fedyszyn
Copywriters: Jonathan McMahon, Rory Mckechnie
Art Director: Damian Galvin
Deputy Creative Director: Regan Grafton
Head of Art: Dave Brady
Retoucher: Gordon Moir
Account manager: Nisa Solipo
Advertising Agency: Leo Burnett, Beirut, Lebanon
Chief Creative Officer: Bechara Mouzannar
Art Director: Jonathan Horner, Feras Shoujah
Copywriter: Faraz Khan
Illustrator: Steve Cicala
Retoucher: Andy Salisbury
Published: March 2011
Posters made with environmentally friendly, water-soluble ink were placed above wild postings around Vancouver. When it rained, the ink bled onto posters below, showing how oil spills affect everyone.
Advertising Agency: Rethink Communications, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Todd Takahashi
Copywriter: David Giovando
Photographer / Videographer: Carson Ting
Editor: Chris Nielsen
Producer: Ninette Aves
Account Managers: Daylan Wong, Jillian Yaehne
Printer: True Colours
Music: Grizzly Bear “Foreground”
Advertising Agency: Y&R, Johannesburg, South Africa
Executive Creative Director: Liam Wielopolski
Creative Director: Ian Franks
Copywriter: Leon Kotze
Art Director: Rory Welgemoed
The last real umbrella store in the rainy city of Hamburg needed some help to generate footfall. Of course: without a big budget. A clever guerilla stunt uses an invisible stencil that becomes visible only when it rains — thus enhancing the messaging.
Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Kirsten Hohls
Art Director: Adrian Finzelberg
Copywriter: Dominik Schreiber
Account Supervisor: Dirk Haase
Published: March 2011
