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Findus Fish: Fish Choir

Several Parisian billboards were modified so as to become stages for a special show. 25 fish, activated by a motion detector, performed 24/7 a funny version of the K.C. and the sunshine band’s hit ‘Shake your booty’ in front of pedestrians and thus demonstrated what the new Findus range offers – only selected fish.

Advertising Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Published: March 2010


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Feltrinelli: Coins

“We will spend less even on ads.”

Advertising Agency: Tita, Milano, Italy
Art Director: Emanuele Basso
Copywriter: Giuseppe Mazza
Photographer: Matteo Macchiavello
Published: May 2010


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Goodyear: Neons

“Danger lies around the corner. Goodyear.”

Advertising Agency: Y&R, Bogota, Colombia
Executive Creative Director: Rafa Barthaburu
Creative Director: Jaime Duque, Victor Osorio
Art Director: Jaime Duque, Oscar Muñoz
Copywriter: Juan Valdivieso
Producer: Carlos Toro


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McDonald’s: Father and son

Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Benjamin Le Breton
Copywriter: Arnaud Assouline
Tv Producer: Fabrice Brovelli
Music: Christophe Caurret
Production Company: Irène
Director: Xavier Giannoli


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ADESF Association For Smoker Awareness: Calendar

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas and Wilson Mateos
Art Director: Daniel Leitão
Copywriter: Silvio Amorim
Producer: Daniel Terlizzi and Kiyoshi Takahashi
Account manager: Luiz Tosi, Andreia Tecchio
Art Buyer: Mariah Bayeux
Photography: Shutterstock
Digital Retouch: Alexandre Correa
Artwork: Edgar Lopes
Advertiser’s Supervisor: Mário Albanese, Luiz Carlos Martins Mônaco


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BGD Stray Animals Foundation: Pasha, Count, Lady

Advertising Agency: Markom Leo Burnett, İstanbul, Turkey
Creative Directors: Yaşar Akbaş, İdil Akoğlu, Güven Haktanır
Art Director: Cihan Eryılmaz
Copywriter: Selçuk Akyüz
Illustrator: Magic Group
Photographer: Süleyman Kaçar
Published: April 2010


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Blendax: Blair, Bush

“Use before your hair loses its strength.”

Advertising Agency: Markom Leo Burnett, İstanbul, Turkey
Creative Directors: Yaşar Akbaş, Güven Haktanır
Art Director: Cihan Eryılmaz
Copywriter: Cem Koç
Illustrator: 212 Production
Published: April 2010


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Dove Heat: Brush

“Abusing your hair? Dove Heat Defense Therapy System repairs and protects your hair from damage caused by heat styling.”

Advertising Agency: McCann Erickson, Tel Aviv, Israel
VP Creative: Eldad Weinberger
Art Director: Maayan Froind
Creative Director: Nir Levi
Copywriters: Sahar Lewenstein, Daniel Zaks
Account Management: Hanit Marinov, Yoni Friedman, Keren Moyal
Illustrator: Studio Orso
Published: June 2010


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M.P. Jewellers: Neck, Hands


“Feels Like Nothing!”

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Directors: Sukhendu Mukherjee, Koustuv Chatterjee
Art Directors: Altaf Hossain, Partha Chowdhury
Copywriters: Alka Adhikari, Uttaran Chaudhuri
Photographer: Sanjib Ghosh
Published: September 2009


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Pantene: Sunflower

Advertising Agency: Grey Group, Vietnam
Creative Director: Aditya Upadhyaya
Art Director: Rajib Gupta
Copywriter: Rajib Gupta, Aditya Upadhyaya
Illustrator: Arnuphap Wimonchayanurak (Day), Anh Tuan Tran Nguyen
Photographer: Dusit Phongkraphan ( Otto )
Additional credits: Chamlong Intarach (Banana) / Professional Image


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Fenistil Gel: Burn, Scratch, Sting

“The campaign highlights how Fenistil soothes irritated skin from itching, burning and insect bites.”

Advertising Agency: Saatchi & Saatchi, Switzerland
Executive Creative Director: John Pallant, Roger Kennedy, Derek Green
Creative Director: Jorg Riommi
Art Directors: Lucian Cernat, Daniela Nedelschi
Copywriters: Alexandra Ivan, Jorg Riommi
Account Leaders: Alexandra Ivan, Liana Petrascu, Thijs Hoogenboom
Art buyer: Tania Retchisky, Monica Garbur, Vitalie Brega
Photographer: Carioca


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Shangri-La Hotels & Resorts: Wolf, Swan, Dolphin

“There’s no greater act of hospitality than to embrace a stranger as one’s own. Shangri-la Hotels and Resorts. It’s in our nature.”

Advertising Agency: Ogilvy & Mather, Hong Kong
Creative Director: Pierre Desfretier
Art Director: Pierre Desfretier, Genevieve Hardy
Copywriter: Kwei Chee Lam, Edgard Montjean, Troy Sullivan
Account Manager: Adam O’Conor, Laura Le Roy


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Esemmat bug killer spray: Hairspray, Deodorant, Water spray

“Even the sound of it horrifies.”

Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Art Directors / Copywriters: Tolga Ulkumen, Umut Kisa
Illustrator: Tolga Ulkumen
Typographer: Umut Kisa
Brand: Esemmat
Account Supervisor: Melis Yucel
Advertiser’s Supervisor: Tolga Bayraktar
Account Manager: Burcu Ozdemir
Published: April 2010


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Kitadol: Boxer, Thai Boxer

“Get her back. Kitadol Menstrual Period.”

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Jorge Muñoz
Copywriter: Fabrizio Baracco, Cristian Martinez
Account manager: Francisco Cardemil


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Nycil: Cooling bus stop

Advertising Agency: Rediffusion-Y&R, Kolkata, India
Copywriter: Rohan Ghose
Art Director: Siddhartha Sankar Roy


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Mercedes-Benz W212: Sorry

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Executive Creative Director: Michael Ohanian
Copywriter: Robert Herter
Agency Producer: Vanessa Fischbeck
Producer / Production Company: Bernd T. Hoefflin / Element E, Germany
Director: Alex Feil
D.O.P/Lighting/Kamera: Marc Achenbach
Editor/Editing Company: Timo Fritsche / firsteight
Music: Artist/Title: Maximilian Olowinsky, Felix Müller, Florian Lakenmacher / Supreme Music Sound Design/Arrangement: Ben Meinhof / A.R.T Studios
Postproduction: firsteight / Acht Frankfurt


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LG: Class, Cheer, Football

“Don’t lose your contacts. Mobile Data Backup. LG.”

Advertising Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Copywriters: Sagar Paranjpe, EuJin Foong
Art Directors: Leong Kit Sze, David HK Tan
Photographer: Loh Lin Shan


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Saxsofunny: We play the sound you need

Advertising Agency: DDB, Brazil
Creative Directors: Marcelo Reis, Guilherme Jahara, Cassiano Saldanha, Sergio Valente
Art Director: Max Geraldo
Copywriter: Arício Fortes
Account superviser: Tania Pena
Atendimento: Tânia Pena
Marcel Valvassori: Photografer
Grafic Producer: Edson Harada
Client: Zezinho Mutarelli


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Dylon Fabric Dye: Valentine’s day/Anniversary, Birthday/Christmas

“Give clothes a second chance.”

Advertising Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Art Director: Giovanni Settesoldi, Sebastian Burghardt
Copywriter: Luissandro Del Gobbo, Gordian Frank
Photographer: Tony D’Orio
Illustrator: Scott Giannini


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Sundek Surfwear: Avatar Boy, Avatar Girl

“Unplug yourself. Sundek.”

http://www.unplugyourself.org/

Advertising Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Art Director: Giovanni Settesoldi, Sebastian Burghardt
Copywriter: Luissandro Del Gobbo, Gordian Frank
Photographer: Riccardo Bagnoli
Illustrator: Claudio Luparelli


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Brandhouse Drive Dry: A Life Wrecked

Brandhouse liquor company’s Drive Dry initiative wanted those attending the Whisky Live Festival to be discouraged from driving home under the influence. The personal belongings of Heather Cosser – a woman killed by a drunk driver – were collected from her family. Her belongings were crushed with an entire car in a heavy-duty compressor. An installation was created to dramatise that drinking and driving wrecks more than just your car.

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Director: Reijer van der Vlugt
Copywriter: Justin Osburn
Published: November 2009


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Tzabar Travel Agency: Bath, Kitchen, TV

Take your relationship a step backwards
Tzabar Romantic
Vacations for couples
1-700-500-600

Advertising Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Shani Gershi
Copywriters: Inbal Barak, Shani Gershi
Art Director: Shani Gershi
Account Manager: Dani Brande
Account Superviser: Sarit Sternhell
Agency Producers: Chaguy Eshel, Nurit Rimon
Photographer: Yaron Yitzhakov


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