Creative Chairman: John Vitro
Creative Director: Kent Thayer
Copywriter: Simone Nobili
Art Director: Kiumars Gourki
Agency Producer: Mickey Strider
Account Director: Adrienne Horlick
Production House: Aero Film
Director: Austin Smithard
Editor: Tony Gentile
Post Supervisor: Bree McCool
Music: Huey “Piano” Smith
Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Cristian Sánchez
Art Director / Copywriter: Alejandro Bottas
Designer: Lisette Lugo
Accounts: Ider Cifuentes, Joel Castillo
URL: http://goo.gl/1XJuW
A new browser plug-in suggests alternatives to offensive words on social networks. A short while ago BBR Saatchi&Saatchi met with 15 teenagers from the StartupSeeds organization – a program for nurturing technology-oriented youth, in order to try and find a solution to a national (and worldwide) problem – cyber-bullying: boycotts, harassments and offensive messages causing dozens of children emotional damage which in many cases pushes them to end their lives tragically. Out of dozens of ideas, we chose the one which addressed the offending party, the cyber bully, just before he writes the offensive message on platforms like Facebook, blogs and forum: We have created a Chrome browser plug-in that detects offensive words, and replaces them with positive ones.
Advertising Agency: BBR Saatchi&Saatchi, Israel
Chief Creative Officer: Nadav Pressman
Executive Digital Director: Maayan Tirangel
Creative Director: Sharon Refael
Planners: Tal Forkosh, Shai Nissenboim
Copywriters: Liron Cohen, Oren Meir
Art Director: Kamil Mekhty
Senior Account Manager: Elad Kuperman
Designers: Udi Dunayer, Michael Shely
Programmers: Miki Abtan, Leonid Angarov
Editor: Tom Soffer
Digital Studio Manager: Danit Atia-Moshe
Special Thanks: Shachar Aylon, Oren Amiran
Welcome back the sight- Facebook application that builds connection between glasses donors and receivers. The first time of being giver and receiver in return.
Advertising Agency: JWT, Bangkok, Thailand
Executive Creative Directors: Satit Jantawiwat, Clinton Manson
Associate Creative Director: Korakot Konkaew
Senior Art Directors: Kittiwong Sudtanakit, Korakot Konkaew
Copywriter: Clinton Manson, Panitarn Luksanakiat
Web Designer: Saravut Jamjod
Project Manager: Phakpoom Surapongsanuruk
Digital Technology Manager: Ronnatouch Pomee
Multimedia Developer: Chonlatit Wetchasilp
Flash Animator: Nongyoa Dungdee
Web Programmer: Wimada Kawkrue
Business Director: Hansa Wongsiripitack
Digital Planning Director: Chatree Chokmongkolsatian
Senior Digital Planner: Sareelunta Wongwannakul
Traffic / Planning Coordinator: Paweena Promtong
Creative Service Supervisor: Daoroong Viraphandu
Production House: Ad Appetite
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Art Director: Emmanuel Courteau
Copywriter: Jean-Francois Bouchet
Account Director: Jean-Jacques Sebille
Agency Producers: Justine Bruneau, Quentin Moenne Loccoz
Accounts: Sophie Legent, Kenza Adeïda
Account manager: Pierre Beffa
Advertising Agency: BWM, Melbourne, Australia
Creative Director: Ant Shannon
Deputy Creative Director / Art Director / Copywriter: Gus Johnston
Copywriter: Amy Hollier
Photographer: Danny Cohen
Retoucher: Jamie Phillips
“Really Hot.”
Advertising Agency: Publicis, Sofia, Bulgaria
Creative Director: Victor Vidas
Art Director: Andrei Katanski
Copywriter: Rumen Kirov
Photographer: Atanas Kanchev
Brief: To launch the Nike LunarGlide+ 4 shoe in Japan, we wanted to illustrate the product benefit of helping one ‘run longer.’
Solution: We created Nike RUN Like ME, a unique interactive activation that merged Facebook, Nike+ and real world running. It was asocial running experiment where a real runner, Joseph Tame, would run 10 more meters every time the campaign’s Facebook Like button was pressed. Nike+ GPS was used to track each run along the way. The routes ran created live GPS art using the streets of Tokyo. The morepeople engaged on RUN Like ME, the more he ran, the more interesting his ran became and the more people talked about it.
Result: The campaign went beyond Facebook and to the streets where our runner met his fans, receiving both online and offline support for his efforts. News of his running was also picked up by Japan’s number one morning news program. In 30 days, our runner ran an unbelievable 42,000 meters and proved that the Nike LunarGlide+ 4 really does make you run longer.
Advertising Agency: W+K, Tokyo, Japan
Creative Director: Caleb Jensen
Associate Creative Director: Naoki Ga
Art Director: Naoki Ga
Copywriter: Andrew Miller
Assistant Account Executive: Shinya Kamata
Designer: Shuhei Aoyama
Designer: Daisuke Maki
Digital Artist: Genki Ito
Executive Creative Director: Tota Hasegawa
Advertising Agency: DM9Sul, Brazil
CEO: Marcio Callage
Chief Creative Officer: Marco Bezerra
Creative Director: Rafael Bohrer
Created by: Márcio Fritzen and João Pedro Vargas
Media: Silvio Calissi, Renata Schenkel, Milena Bitencourt and Leonardo Lucas Adriano
Account Manage: Angélica Collet and Fernanda Farias
Art buyer: Mariene Braga
Illustrations: Amello Ilustrações
Image Retouchers: André Teixeira and Marcelo René
Client approval: Amanda Vieira
Advertisng Agency: H, Paris, France
Head of Marketing: Jean Marc Savigne
Worldwide Creative Director: Gilbert Scher
Creative Director: Marco Venturelli, Luca Cinquepalmi, Gilbert Scher
Art Director: Luca Cinquepalmi
Copywriter: Marco Venturelli
Head of TV: Christopher Thierry
Agency Producer: Sarah Bouadjera
Director: Tom Kuntz
Production Company: MJZ, Smile Unlimited
Director of Photography: Chris Soos
Editorial Company: MacKenzie Cutler
Postproduction: Eight VFX
Sound Design: Kouz Production
“What will you leave for the next generations?”
Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Paulo Filipe Souza
Copywriter: Fabiana Soares
“The common protection against all risks. Marluvas Safety Boots.”
Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Paulo Filipe Souza
Copywriter: Saul Gervásio
Illustrator: Paulo Filipe Souza
Photographer: Daniel Mansur
Retoucher: Aderson Fagundes
Varuna D Jani is the couture jewellery designer of the wealthy urban Indian woman. This surreal representation of the sacred feminine upholds the Indian tradition of worshiping the female form.
Advertising Agency: ideas@work, Mumbai, India
Creative Directors: Zarvan Patel, Prashant Godbole
Art Directors: Sanjay Kothari, Shriram Mandale, Manoj Gorde
Photographer: Saish Kambli
Production: Ameya Damle
Creative Director / Art Director: José de Oliveira
Copywriter: Fábio Leite
Advertising Agency: BOLD, Berne, Switzerland
Creative Director: Lindo Ganarin
Art Director: Tino Niederberger
Photographer: Twin Design
People are voluntarily trying to save the animals in Fukushima areas affected by radiation, but they have been in a struggle to fully maintain their activities due to a lack of manpower and donations.
Advertising Agency: Grey, Tokyo, Japan
Creative Director: Koichi Hosoya
Art Director / Designer: Ryo Hasegawa
Art Director: Takenori Aoki
Designer: Nana Wakae (Advision Akasaka)
Assistant Art Director: Eriko Kumakura
Producer: Seiji Kato
Advertising Agency: Propeg, Brazil
Creative Directors: Ana Luisa Almeida, Fabiano Ribeiro, Ariston Quadros
Art Director: Bruno Lage
Copywriter: Chico Lucas
Additional credits: Vitor Barros, Caio Leão
The application period for 2013 was about to open, so UTEC, The University of Engineering and Technology, needed a solution to get students interested in applying for an engineering program. Nowadays, getting teenagers’ attention is quite difficult even for brands in the entertainment segment like PlayStation so imagine being an Engineering University trying to do it.
UTEC believes that engineering can change the world, so we decided to start by changing a local problem. Lima is the second largest capital in the world set on a desert, so the lack potable water is a huge problem. Having in mind that the presence of rain is almost zero, but at the same time the atmospheric humidity is about 98%, this inspired us to build the first billboard that produces drinking water out of air.
Advertising Agency: Mayo DraftFCB, Lima, Peru
Chief Creative Officer: Humberto Polar
Creative Directors: Alejandro Aponte, Juan Donalisio
Art Director: Juan Donalisio
Copywriter: Alejandro Aponte
Video Editors: Mayra Carbone, Diego Santillan
Music: Santiago Rámirez / Audiopost
Advertising Agency: BangkokShowcase, Bangkok, Thailand
Creative Director: Chokchai Tupanyakanok
Art Directors: Phutsadi Yuwapattanawong, Chaitat Sookate
Copywriter: Chokchai Tupanyakanok
Production House / Retouch: Baanpraneat
Photographer: Sunhouse Studio
Computer Artist: Pattarasak Sitthisroung
Advertising Agency: 180LA, Los Angeles, USA
Executive Creative Director: William Gelner
Creative Directors: Grant Holland, Gavin Milner
Copywriter: Zac Ryder
Art Director: Adam Groves
Head of Production / Managing Partner: Peter Cline
Head of Broadcast / Senior Producer: Natasha Wellesley
Director of Client Services: Chad Bettor
Account Director: Jerico Cabaysa
Account Manager: Paul Kinsella
Planner: Mitch Polatin
Business Affairs Manager: Nestor Gandia
