Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Illustrator: Rtout
We are in a ‘Doom’ like video game. Wee see through the eyes of the player who after the start runs after a very fast-footed enemy. Running along a corridor, climbing up some stairs the player stops to get his breath back. He now comes to some more stairs but decides not to climb them. He’s tired out and looks at his belly. We now realize he’s an obese child.
Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Cristiana Boccassini
Copywriter: Bruno Bertelli
Director: Gaetano Vaudo
Agency Producer: Massimo Mellano
Advertising Agency: Contrapunto, Madrid, Spain
Creative Directors: Antonio Montero, Carlos Jorge, Felix del Valle
Art Director: Carlos Jorge
Copywriter: Felix del Valle
Advertising Agency: DDB, Johannesburg, South Africa
Creative Director: Gareth Lessing
Art Director: Darren Borrino
Copywriter: Stuart Turner
Photographer: Clive Stewart
Other additional credits: Paul Binikos