“Easy to assemble furniture. Tok&Stok”
Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Andre Pedroso, João Mosterio, Daniel Bottas
Creatives: Max Geraldo, Arício Fortes
Art Buyer: Clariana da Costa, Carmem Castillo
Photographer: Rodrigo Ribeiro
Ilustrator: Sergio Guilherme Filho
Account Supervisor: Adriana Barreto
“Skittles Sour scatter your senses.”
Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Oliver Maisey
Creative Directors: Jennie Morris, Jeremy Southern
Art Director: Andrej Arsenijevic, Mark Held
Copywriter: Darren McCall, Grant McGrath
Illustrator: Kosta Zdravkovic @ Whitewater Studios
Retoucher: Byju Ravindran
Other Credits: Ben Dover, Mike Hunt
Published: February 2010
During the Olympic Winter Games in Vancouver, the Russia House was located right across the street from a flagship McDonald’s location. These Big Mac boxes based on matyroshka, a set of traditional Russian dolls that decrease in size and fit one inside the other, were sent over to welcome them. Inside the final and smallest Big Mac box was a coupon for free food written in Cyrillic. 100s of sets of boxes were then placed in McDonald’s take-out bags and dropped off at the Russia House for members of the Russian delegation.
Advertising Agency: Cossette, Vancouver, Canada
Creative Director: Bryan Collins
Creative Director: Rob Sweetman
Art Director: Scott Schneider
Copywriter: Jeff Shorkey
Designer: Rob Horsman
“Flexible fabric. Band Aid.”
Advertising Agency: JWT, Dubai, UAE
Executive Creative Directors: Russell Heubach, Chafic Haddad
Senior Art Director / Copywriter: SM Ziyad
Illustrator / 3D Artist: Tarek Samaan
Planner: Prabhakar Iyer
Account Manager: Rochelle Barreto
“Cameras with anti shake image stabilization.”
Advertising Agency: Demner, Merlicek & Bergmann, Viennaicek & Bergmann, Vienna, Austria
Creative Directors: Tolga Büyükdoganay, Rosa Haider
Art Director: Sebastian Kaufmann
Illustrator: Aron Cserveny
Copywriter: Karina Wanek
Advertising Agency: Leo Burnett/ARC, Singapore
Executive Creative Director: Chris Chiu
Creative Director: Alex Lim Thye Aun
Art Director: Poh Pei Ling
Copywriter: Kenneth Chong
Photographer / Studio Company: MirageWorks, Nelson Digital Imaging, Threesixty Photography
To showcase the category’s largest brush, a new media space was created – the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes you get as a result of using the mascara.
“Extremely long brush. extremely long lashes. LashBlast Length mascara.”
To showcase the category’s largest brush, a new media space was created – the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes you get as a result of using the mascara.
Advertising Agency: Saatchi & Saatchi, Canada
Creative Director: Brett Channer
Art Director: Basil Douglas Cowieson
Copywriters: Tal Wagman, Lyranda Martin-Evans
Account Directors: Kathy McLay, Yael Marantz
Published: February 2010
“Tuatara can focus their eyes independently, so they can see here and here at the same time. Get closer with Zoom tours.”
Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O’Leary
Senior Art Director: Nic Hall
Creatives: Freddie Coltart, Harry Singh
“Run before it’s over.”
Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Director: Denilson Pucci, Renato Cavalher
Art Director: Pericles Mores Kwiatkowski
Copywriter: Diego Pianaro
Photographer: Antônio Wolff
Advertising Agency: Duval Guillaume Brussels, Belgium
Creative Directors: Peter Ampe, Katrien Bottez
Art Directors: Yigit Unan, Geert de Rocker
Copywriters: Robin Stam, Tom Berth
Published: January 2010
“Pulpfiction Books. Where pulp lives.”
Advertising Agency: Cundari Advertising, Toronto, Canada
Chief Creative Officer: Brent Choi
Creative Director: Andy Manson
Head of Art: Andy McKay
Writer: Andy Manson
Art Director: Andy McKay
Typographer: John Ireland
Photographer: George Kanellakis
Retoucher: George Kanellakis
“If one pixel can tell you a story, imagine what millions can.”
Advertising Agency: JWT, New Delhi, India
Creative Director: Soumitra Karnik
Art Director: Kunal Gaur
Copywriter: Sachin Das Burma
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