April 15, 2010 at 00:56 · Filed under Print
The National Centre for Domestic Violence are raising awareness around the issue of male domestic abuse. The objective of this campaign from JWT London was to be the first charity to highlight the taboo that male domestic abuse is a real issue for one in six men, and that NCDV are there to provide free help and assistance, regardless of gender.
Advertising Agency: JWT, London, United Kingdom
Executive Creative Director: Russell Ramsey
Art Directors: Phillip Meyler, Darren Keff
Copywriters: Phillip Meyler, Darren Keff
Photographer: Nadav Kander
Designer: Graham Wood
Typographer: Casa Hamid
April 15, 2010 at 00:53 · Filed under Print
“Symmetry sucks. New Nissan Cube. Humans aren’t symmetrical why should their cars be? Visit us on cubelist.co.uk”
Advertsing Agency: TBWA\PARIS & TBWA\G1, France
Executive Créative Directors: Eric Holden, Rémi Noêl
European Creative Director: Alasdhair MacGregor Hastie
Art Director: Ingrid Varetz
Copy Writer: Glenn Troadec
Assistant Art Director: Alexandra Chapuis
Art buyer: Carine Galluffo
Photographer: Cindy Gravelat
Account Director: Céline Duval
Account Manager: Raphaël Bouquillon
April 14, 2010 at 09:33 · Filed under Print
“It only exists if you can see it.”
Advertising Agency: DDB, Santiago de Chile, Chile
Agency website: http://www.ddbchile.com
Creative Director: Matias Lecaros, Simon Subercaseaux
Art Director: Tomás Garin
Copywriter: Felipe Araya, Felipe Hernandez
Illustrator: Gonzalo Arevallo
Photographer: Paolo Remedy
Other additional credits: Cristian Seisdedos, Sergio Duarte
April 14, 2010 at 09:29 · Filed under Print
“We’re proud to support the Sunshine Coast Stingrays.”
Advertising Agency: Publicis Mojo, Brisbane, Australa
Creative Director: Andy Ward
Art Director: Shay Devery
Copywriter: Ryan Petie
Photographer: Asaki Koshikawa
Retoucher: Shay Devery
Account Director: Andrew Harding
April 14, 2010 at 09:28 · Filed under Print
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Advertising Agency: BBDO, Toronto, Canada
Creative Director: Ian MacKellar
Art Director: Jaimes Zentil
Copywriter: Craig McIntosh
Photographer: Shanghoon Jeong
Retoucher: Sam Robbins
Retoucher: Jano Kirijian
Typographer: Evan Dermit
Senior Account Director: Steve Groh
Account manager: Andrew Hayes
April 14, 2010 at 09:25 · Filed under Print
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Director: Andrew Whitehouse
Creative Director: Justin Gomes
Art Director: Peter Walker
Producer: Kirsten Clarence
Photographer: Bruno Bossi
April 14, 2010 at 09:22 · Filed under Print
Advertising Agency: DDB, Brazil
Client: Fedex Express
Creative Directors: Rodrigo Almeida, Renata Florio, Sergio Valente
Art Director: Max Geraldo
Copywriter: Aricio Fortes
Account Supervisor: Suzana Poli, Andrea Lang, Carolina Porto
Photographer: Manolo Moran
ArtBuyer: Carolina Galastri, Clariana da Costa
Advertiser Supervisor: Guilherme Gatti
April 14, 2010 at 09:11 · Filed under Print
Advertising Agency: McCann Erickson, İstanbul, Turkey
Creative Director: Tarkan Barlas
Art Director: Umut Güney
Copywriter: Hakan Yegen
Photographer: İlkay Muratoğlu
April 13, 2010 at 19:45 · Filed under Print
“You can never learn too much. Ignorance is bliss. Endless possibilities. None of them wrong.”
Advertising Agency: Leo Burnett, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Directors: Francisco Cassis, Sergio Lobo
Copywriter: Francisco Cassis
Art Director: Sergio Lobo
Ilustrator: Sergio Lobo
April 13, 2010 at 09:31 · Filed under Print
“Desinfex. Kills 99.9% Of Germs.”
Advertising Agency: Ade, Bogotá, Colombia
Creative President: Nacho Martinez
Creative Director: Giovanny Saavedra Millan, Checho Sarabia Ascanio
Art Directors: Pedro Cardenas, Dina Luz Garzon
Copywriter: Francisco Gonzalez
Illustrator: Zero Fractal
Additional Credits: Demetrio Alexiades, Maria Raigoza, Miguel Hernandez, Juan León, Carlos Lopez, Carlos Quintero, Grace Mojica, Laura Soler, Juan Duque, Danny Holguin, Antonio Mendoza, Diana Caicedo, Mario Smith, Luis Rojas Y Giovanny Sabogal
Producer Agency: Sharys Franky
Published: March 2010
April 13, 2010 at 09:25 · Filed under Print
Naked Sydney created this press ad to communicate that Omo and Persil will make your clothes look whiter and brighter. The ad featured in Australian press with a variation created for Earth Hour which featured the street lamp off.
Advertising Agency: Naked, Australia
Creative Director: Sesh Moodley, Paul Swann
Art Director: Sesh Moodley, Kelly O’Rouke
Copywriter: Sesh Moodley, Paul Swann
Photographer: Chris Barlow
April 12, 2010 at 23:42 · Filed under Print
FRANCE ADOT is a group of associations working locally in France to inform and raise awareness of organ, tissue and bone marrow donation. The federation brought in CLM-BBDO to build awareness of this national cause, mainly among young adults, and to encourage them to have an organ donor card. The campaign starts in METRO newspaper in March 2010. France ADOT and CLM-BBDO started out from the observation that this young adult audience is not necessarily sensitive to the question of organ donation, as the related theme of death is fairly remote from their concerns. But the target is very attentive to its image and is looking for a meaning to its existence. So we decided to enhance the image of those who do become donors. Taking out a donor card means thinking about others and showing great generosity. By acting in this way, the holders of the card feel they are doing something good and are good people. The agency’s creative staff designed and produced the campaign along those lines. To make the execution of the idea impactful and challenging, the demonstration has to be taken as far as it can go by showing that even the worst individuals can become good people by donating their organs. These individuals, whom we have identified as skinheads, racists, hooligans or homophobes, all have the same way of embodying their extremism: their tattoos. In this print campaign, the tattoo is struck through by the scar from a post-mortem organ donation, like some kind of redemption. The tagline reads, “Become someone good. Give your organs.” We wanted to create great interest at all costs, without singling out the target’s current habits or telling people how to behave – just give them food for thought. That’s why we shifted the demonstration to this category of extremist and did not directly feature the audience targeted by the campaign. Moreover, this approach also emphasizes that organ donations have to go beyond the donor’s beliefs or origins: we all give and we all receive. It’s the act of giving that matters.
Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Executive Creative Director: Gilles Fichteberg and Jean-François Sacco
Head of Art: Sylvie Etchemaïté
Art Director: Lucie Valloton
Copywriter: Julien Perrard
Photographer: Yann LePape
Country: France
April 12, 2010 at 14:08 · Filed under Print
Advertising Agency: DDB, Santiago, Chile
Executive Creative Directors: Simón Subercaseaux, Matías Lecaros
Creative Director: Eddy Fernández
Art Directors: Cristián Seisdedos, Sergio Duarte, Tomás Garís, Matías
Copywriters: Eddy Fernández, Cristián Seisdedos
Photographer: Gonzalo Arévalo
Illustrator: Gonzalo Arévalo
April 11, 2010 at 14:56 · Filed under Print
“2100 Watt suction power with silence system”
Advertising Agency: Publicis, Zurich, Switzerland
Creative Director: Martin Denecke
Art Director: Swen Morath
Copywriter: Felix Freese
Photographer: Andreas Burz
Postproduction: RECOM
Published: April 2010
April 11, 2010 at 09:50 · Filed under Print
Advertising Agency: McCann Erickson, New Delhi, India
Regional Executive Creative Director: Prasoon Joshi
Chief Creative Officer: Ashish Chakravarty
Creative Directors: Rohit Devgun, Kapil Batra
Art Directors: Nasheet Shadani, Ritrup Biswas
Copywriter: Gautam Ved
Illustrator / Designer: Nasheet Shadani
April 10, 2010 at 16:43 · Filed under Print
“Stop seeing everything as a risk. Insurance ETB.”
Advertising Agency: McCann Erickson, Bogota, Colombia
Creative Directors: Samuel Estrada, Daniel Andrés González
Art Directors: Daniel Forero, Alex Argüello
Copywriter: Andrés Celis
Illustrator: Mor-8
Published: November 2009
April 10, 2010 at 14:49 · Filed under Ambient/Outdoor/Direct
The Task: As ugly as expensive: Scratches in the metallic paint always hurt the driver’s soul even more than overpriced gasoline or the obligatory evening rush hour.
The solution: Changing the smart body panels is fast and cheap. As proof a number of smart dealers scratched the car doors of several brand new smart fortwo for this promotion. By being placed in pedestrian zones, in front of shopping malls and other well attended places of the city the cars caused plenty of surprised faces.
The scratched text gives the answer: “Bodypanel Change. Now at your smart dealer. 49 €”
The result: An increasing number of test drives at the smart centers in the participating cities. And of course less fear to park the smart fortwo directly in front of the entrance during the next shopping spree.
Advertising Agency: BBDO, Düsseldorf, Germany
Creative Directors: Toygar Bazarkaya, Ton Hollander
Art Director: Florian Zwinge
Copywriter: Christian Ole Puls
Published: December 2009
April 10, 2010 at 14:31 · Filed under Print
“Easter is a magical time to go shopping.”
Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Directors: Pancho González, César Ojeda, Rodrigo Geisse
Art Director: Rodrigo Geisse
Copywriter: Pancho González
Retoucher: Gorila Estudio
Illustrator: Josefina Pro
Account Managers: María José Santos, Alexis Sfeir
