Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Federico Pepe
Copywriter: Stefania Siani
Photographer: Riccardo Bagnoli
Agency: DDB, Oslo
Art Director: DDB, Oslo
Copywriter: DDB, Oslo
Production Company: Einar Film, Oslo
Film Director: Morten TYldum
Production Company Producer: Guri Neby
Agency Producer: Cyril Boije
Brief : Nike proposes a package of 4 sport shoes realised thanks to a new laser technology.
Idea : Create a sport shoe by piercing a metal sheet.
Signed : Laser engineered.
Agency: DDB Paris
Agency: McCann Erickson, Romania
Creative Directors: Adrian Botan & Alexandru Dumitrescu
Art Director: Andrei Tripsa
Copywriter: Constantin Milu
Production Company: Factor, Bucharest
Film Director: Octavian Segarceanu
Agency Producer: Tiberiu Munteanu
     
     
     
     
The task was to launch Sprite Zero into the Nordic market and establish Sprite Zero as the honest zero sugar alternative. In order to engage and excite the target group (boys 15-18 years) the Sprite Zero campaign had to offer a promise that went beyond the traditional thirst quenching refreshment platform. The result was a campaign that engaged because it dedicated itself to telling the truth and stripped away all the usual advertising cliché³ & visual tricks common in this category.
Creative idea: Tell it like it is.
Pay off: Sprite Zero ? No sugar. No bull***t.
Agency: Saatchi & Saatchi, Denmark
Creative Directors: Simon Wooller
Art Directors: Rasmus Petersen, Lasse Hinke, Simon Wooller
Copywriters: Rasmus Petersen, Lasse Hinke, Simon Wooller
Photographer: Morgan Morell
Agency: Thamesdown, Czech Republic
Creative Director: Viktor Lelek
Art Director: Jan Pohl
Copywriter: Ivan Peterka
Production Company: Simply Sirena
Film Director: Kryštof Michal
Production Company Producer: Pavel Miler
Advertising Agency: BBDO, Duesseldorf, Germany
Creative Directors: Sebastian Hardieck, Raphael Milczarek
Art Directors: Fabian Kirner, Joerg Sachtleben
Copywriters: Felix Lemcke
Photographers: Simone Rosenberg, Svenson Linnert
Agency: Armando Testa, Milan
Creative Directors: German Silva / Ekhi Mendibil / Haitz Mendibil
Copywriters: German Silva / Ekhi Mendibil / Cristiano Nardo’
Art Director: Haitz Mendibil / Andrea Lantelme
Photographer: Ellen Von Unwerth
Agency: JWT, Frankfurt
Executive Creative Director: Mike Ries
Art Director: Katrin Berle
Copywriter: Jan Koehler
Producer: Burkhard Fimmen
Account Supervisor: Daniel Fay
Advertiser’s Supervisor: Diereck Dross
Agency: Lowe, London
Creative Director: Ed Morris
Art Director: Lee Goulding
Copywriter: Tom Hudson
Production Compan: Independent (UK) Biscuit Works (LA)
Film Director: Noam Murro
Production Company Producer: Jay Veal (US) Richard Packer (UK)
Agency Producer: Jane Rattle
“Let us keep on dreaming of a better world.”
Agency: Duval Guillaume Antwerp
Creative Director: Geoffrey Hantson, Dirk Domen
Art director: Sebastien De Valck
Copywriter: Kristof Snels
Photographer: Pierre Pironet
Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Creative Directors: Rick Condos & Hunter Hindman
Art Director: Hunter Hindman
Copywriter: Rick Condos
Illustrator: Genevieve Gauckler (big active)
Agency: Duval Guillaume Antwerp
Creative Director: Geoffrey Hantson, Dirk Domen
Art director: Sebastien De Valck
Copywriter: Kristif Snels
Photographer: Koen Demuynck
“No cage is big enough.”
Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Director: Jan Rexhausen, Doerte Spengler-ahrens
Art Director: Jens Petter Waernes, Erik Dagnell
Copywriter: Erik Dagnell, Jens Petter Waernes
Agency: Draft FCB, Germany
Creative Director: Bernd Bender-Asbeck
Art Director: Mark Freiboth
Copywriter: Arne König
Photographer: Moritz Nicolaus Schmid
Agency: Uncle Grey, Oslo
Creative Director: Frank Nystuen
Art Director: Linn Sandnes
Copywriter: Frank Nystuen
Agency: Cayenne, Milan
Creative Director: Giandomenico Puglisi
Art Director: Daniel Fattorini
Copywriter: Sergio Scalet
Photographer: LSD Photographers
Agency: Göttsche, Milan
Creative Director: Michael Göttsche
Art Director: Cristiano Guerra
Copywriter: Giuseppe Pavone
Post Production: Pixelway
If you sit in it, a MINI car feels like one of the big cars, especially thanks to the innovative design of its back rests. This very fact � its surprisingly spacious interior � was communicated through a truly eye-catching ad campaign, realized at Zurich Main Station.
Advertising Agency: Jung von Matt, Zurich, Switzerland
Creative Directors: Michael Rottmann / Alexander Jaggy
Art Directors: David Hanselmann / Hendrik Schweder
Copywriters: Lars Haensell / Ole Kleinhans
Agency: TBWA\Wien, Austria
Creative Directors: Elli Hummer, Gerd Turetschek, Robert Wohlgemuth, Johannes Krammer
Art Directors: Elli Hummer, Robert Wohlgemuth
Copywriter: Gerd Turetschek
Production Company: Film Factory, Austria
Film Director: Florian Kehrer
Production Company Producer: Thomas Andreasch
