Advertising Agency: Grey, Beijing, China
Creative Directors: Chee Guan Yue, Adrian Zhu
Art Director: Johnnie Tey
Copywriter: Albion Li
Illustrators: Di Zhang, Andrew Tan, Harimau Yusof, Johnnie Tey
Published: September 2008
“Cigarettes. Just looking at them makes you sick.”
Advertising Agency: JWT, Brazil
Creative Directors: Mario D’andrea, Roberto Fernandez
Copywriter: Christian Fontana
Art Director / Illustrator: Pedro Izique
Producers: Fabio Sato, Flavio Schaefer
Art Buyers: Renata Sayão, Crislaine Bertella
Account Supervisors: Felipe Zorzi, Isadora Coelho
Advertiser’s Supervisors: Irlau Machado, Telma De Mônaco
Account Manager: Luciana Rodrigues
Planner: Ken Fujioka
Advertising Agency: DDB, Helsinki, Finland
Creative Directors: Jukka Mannio, Vesa Tujunen
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Illustrators: Janne Itäpiiri, Antti Salminen
Other additional credits: Miika Helenius, Jarno Lindblom, Pia Eiro
Published: April 2009
Unfortunately, there’s no easy fix when it comes to work place incidents. There are no panel beaters, precision painters, restorations or cheap and readily available replacement body parts. When you damage your body in a serious work place incident, the injury is for life. To highlight the consequences of poor work safety practices, WorkSafe Victoria brought to life the terrifying nature of work place incidents with this striking installation. A vending machine designed to sell spare body parts. The Body-O-Matic.
Advertising Agency: Lifelounge, Melbourne, Australia
Creative Director / Copywriter: Daniel Pollock
Associate Creative Director/Art Director: David Ponce de León
Designer: Michael Pham
Model makers: Odd Studio, Sydney
Account Executives: Luke Veale, Richard Hayes
Released: April 2009
They were asked to show how MediMax carries Braun PocketGo shavers in an interesting and memorable way. Stickers were positioned on the floors of busses and trams within the joints seperating the cars of each section. When the bus or tram made any changes in direction, the shaver moved up and down wich made the shaver look as if it were shaving the face. This fun and engaging idea increased sales by 17% and created a citywide buzz.
Advertising Agency: BBDO, Dusseldorf, Germany
Chief Creative Officer: Jan Leube
Copywriter: Douglas Tracy
Art Director: Shelley Lui
Account Executive: Steffen Schumann
Account Apprentice: Danae Strauss
Photographer: Ugur Orhanuglu
Editor: Astrid Krause
Advertising Agency: MatosGrey, Brazil
Creative Directors: Silvio Matos, Guy Costa, Leandro Castilho
Copywriters: Silvio Matos, Leandro Castilho
Art Director: Guy Costa
Art Buyers: Gustavo Santos, Bruna Tombolatto
Advertiser’s Supervisor: Tim Wright
To introduce the TV show “The Practice” a two-way mirror effect was created in the restrooms of movie theatres.
Advertising Agency: Marcel, Paris, France
Creative Directors: Anne de Maupeou, Frederic Temin
Art Director: Alexandra Offe
Copywriter: Vanina Guillier
Published: March 2009
“Caddy Maxi Life. The roomier family car.”
Advertising Agency: Ruth Advertising, Stockholm, Sweden
Art Director: Henrik Täppmark
Copywriter: Tosse Sund
Photographer: C2
Typographer: Anders Nilsson
Model: Nike Claesson
Published: January 2009
This billboard, complete with fake mud, was put up during the rainy season to show how FedEx puts your package first.
Advertising Agency: BBDO Guerrero/ Proximity, Philippines
Chief Creative Officer: David Guerrero
Executive Creative Director: Joel Limchoc
Executive Creative Director: Simon Welsh
Copywriter: Meggy De Guzman
Art Director: Dale Lopez
Retoucher: Dale Lopez
Retoucher: Manny Vailoces
Producer: Al Salvador
“Shoulda used Vicks. NyQuil is #1 pharmacist recommended. Available at your local supercenter.”
Advertising Agency: Saatchi & Saatchi X, Springdale, USA
Executive Creative Director: Dan Streety
Creative Director: Andy Tyer
Art Director: Vincent Straszewski
Copywriter: Sean O’Dell
Designer: Justin V. Leland
Released: December 2008
AMI is a NGO that sends doctors and nurses to areas hit by natural disasters or wars. To do so it always asks for the public’s contributions. This Y&R Portugal poster that is made of “your turn” tickets. The whole of the poster shows a picture of the destructed Sichuan town in China but when you take off a ticket you both eliminate the image and get a thank you message and the account number to where you should send your contribution. The poster appeared at pharmacies and drugstores.
Advertising Agency: Y&R, Lisbon, Portugal
Creative Directors: Pedro Ferreira, Judite Mota
Art Director: Pedro Ferreira
Copywriter: Judite Mota
Photographer: Corbis news
Released: October 2008
“No need to go to war zones to bring back pictures! During the latest conflicts in Iraq, Ossetia and the Gaza Strip, images were censored and distributed at the discretion of the military, while some war zones were even completely prohibited to reporters. See more than what the military wants you to see. Support Reporters Without Borders.”
Advertising Agency: Saatchi&Saatchi, Paris, France
Creative Director: Christophe Coffre
Art Director: Vincent Berard
Copywriters: Eric Auvinet, Vincent Berard, Amy Hollier
Illustrator: Paul Chan
Released: 2009
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