“Kicking it – The Homeless World Cup. Screening at the Human Rights Film Festival.”
Advertising Agency: Y&R, Wellington, New Zealand
Creative Director: Chrissie Lahood
Art Director: Anton Hart
Art Director: Duncan Munro
Copywriter: Claire Stapleton
Released: April 2009
The bief was to develop an integrated campaign to grow awareness around the Wonderbra brand. The idea is very simple: if a woman wears a Wonderbra and a blouse it could happen that a button pops out and hit someone. From this concept, they realized a viral ad that they split in two (teaser and full version), a special promocard, a mini website (www.wonderbrabutton.it) based on UGS and a fan page on facebook. All these operations work in synergy to spread the concept on all the media involved.
Advertising Agency: Leagas Delaney, Milan, Italy
Creative Directors: Stefano Campora, Stefano Rosselli
Art Director: Luca Lannucci
Copywriter: Fabio Pedroni
Web designer: Luca Fasoli
Photographer: Riccardo Bagnoli
Director: Laura Chiossone
Production Company: Mercurio
Released: April 2009
Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Flavie Macaigne
Copywriter: Charles Lefort
Producer: Annick Audoux
Art Buyer: Malik Kinde
Photography: Philippe Miran
Published: September 2008
Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Flavie Macaigne
Copywriter: Charles Lefort
Producer: Annick Audoux
Art Buyer: Malik Kinde
Photography: Philippe Miran
Published: September 2008
Advertising Agency: Euro RSCG, Zürich, Switzerland
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Graphic: Isabelle Bühler
Illustrators: Nadja Stadelmann, Andrea Ulrich
Published: December 2008
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Francesco Poletti
Art Director: Serena Di Bruno
Photographer: Joan Garrigosa
“You’ll want to wear nothing but your body.”
Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Erick Loi, Dario Villa
Art Director: Tiziana Dimolfetta
Copywriter: Anna Triolo
Photographer: Emilio Tini
Mock Up Artist: VOLUME 14 Milan
Digital Artist: COWBOYS Milan
Published: March 2009
“Before the symptoms of Parkinson’s get out of hand, come to us. AMRI Hospitals”
Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Directors: Piyush Pandey, Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Partha Chowdhury, Altaf Hussain
Copywriters: Sumanto Chattopadhyay, Alka Adhikari
Photographer: Sanjib Ghosh
Published: 2008
“Polo Match. An endless list of equipment.”
Advertising Agency: Agence V, Paris, France
Creative Director: Christian Vince
Art Director: Guillaume Meriaux
Copywriter: Adrien Plouard
Advertising Agency: Butter, Germany
Creative Directors: Michael Preuß, Matthias Eickmeyer
Copywriter: Dennis Tjoeng
Art Director: Vanessa Janse
Account Executives: Rolf Schrickel, Anna Dankert, Melanie Gerling
“A curious case no more.”
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Nic Buckingham
Copywriter: Paul Bootlis
Published: March 2009
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Production Company: The Family
Director: Federico Brugia
DoP: Pedro Del Rey
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