Wrangler has launched a new mobile brand platform to reignite your instinctive nature for adventure and discovery. Created by TBWA’s Digital Arts Network Hong Kong, Wrangler Mileage is a mobile app that once installed on your mobile device, runs silently in your back pocket and creates your own personal map of the world that can be uncovered as you journey through life.
The app is available on App Store for iOS users.: http://wrangler-ap.com/hk/mileage
Advertising Agency: TBWA\Digital Arts Network, Hong Kong
Managing Director: Joanne Lao
Head of Digital Arts Network: Luke Eid
Creative Director: Lincoln Damen
Senior Digital Art Director: Joe Choi
Digital Art Director: Mike Choy
Account Director: Ida Mak
Senior Account Manager: Christina Suen
Digital Executive Producer: Anne Chan
Head of Creative Technology: Victor Norgren
Head of Planning: Terence Ling
Brief: Create an innovative fundraising campaign that sheds light on the global education crisis and creates active new members of the PoP movement. This 3-month fundraising campaign will raise $1,000,000 and build 40 new schools between Laos, Guatemala, and Ghana.
Solution: Let people donate money they already gave away. Their refund.
Advertising Agency: School: Academy of Art University, USA
Art Director: Nils Westgårdh, Herman Vieweg
Copywriter: Nils Westgårdh
Tok&Stok and DDB Brasil present “Village”, a super production created in partnership with Fulano Filmes. The film conveys the brand’s concept “easy to assemble furniture” in a way never before seen in the brand’s communication history. The brand has been in the market for 35 years. In the ad, young men from a small villa get ready to go on an “initiation trip”, to become grown men. As they leave to go to the woods, their mothers, girlfriends, wives and fathers wait with anticipation. Alone, the young men continue on their journey, scared, walking carefully and spend the night in the woods. Until the day comes and they return to the villa as heroes, as men, bringing something with them: their own furniture. The caption for the film: “Tok&Stok. Easy to assemble furniture”.
Advertising Agency: DDB Brasil, Sao Paolo, Brazil
Executive Creative Director: Marco Versolato
Creative Directors: Marco Versolato, João Mostério, André Pedroso
Copywriter / Art Director: Una Rubia en el Avión
Agency Producers: Giberto Pires, Ana Lúcia Marques
Account Supervisors: Mônica de Carvalho, Suzana Poli, Marcelo Trivilato
Production House: Fulano Filmes
Executive Production: Krysse Mello, Natasha Louckevitch
Director: Mariana Youssef
Photography: Jan Velicky
Lighting: Miro Zila
Edit: Rami D’Aguiar
Music: Supercharango
Sound Desing and Mixagem: Big Foot
Sound Design: Gianni Dusio, Gabriel Soster, Chris Jodão Equipe
Post Production: Fulano Filmes
Production: Sirena Films, Prague
Advertiser’s supervisor: Regis Dubrule, Ghislaine Dubrule, Flavia Lucena
The campaign equates faucets to instruments and uses music to tell the story of the faucet’s reliable, precise control.
To demonstrate the concept of Touch2O faucets as precisely tuned instruments, we collaborated with Glenn Kotche, drummer from the Grammy Award winning band Wilco, and a world-renowned percussionist and composer in his own right.
Glenn used his knowledge of experimental percussion to recreate the American Motown classic, “Reach Out, I’ll Be There” using only Touch2O faucets and their water hitting various kitchen and bathroom items. He spent a day at Delta’s Dream2O Showroom in Chicago experimenting and recording the individual and specific notes needed to recreate the song.
Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: Charley Wickman
Creative Director: Jo Shoesmith
Associate Creative Director / Art Director: Greg Nobles
Associate Creative Director / Copywriter: Brooke Anderson
Account Director: Cindy Blikre
Account Supervisor: Jennifer Kalseim
Executive Producer: Tom Keramidas
Producers: Rod Wilson, Matthew Scoville
Music Director: Gabe McDonough
Production Company: Furlined
Director: Stuart Parr
Editorial: Final Cut
Editor: Adrianna Tomasetting
Director of Photography: Max Goldman
Brinox, one of Brazil’s largest home appliance manufacturers, surprised Gosto Magazine’s readers in order to demonstrate the high quality of its line of knives. The magazine’s readers are caught by surprise when they turn one of the pages and realize that it is cut in half, implying how sharp the knives are. Even the page numbers were altered: going from page 67 to 67.5 on both sides, to 68. The action was created by a DDB Brasil team and an internship between DM9Sul and DDB Brasil.
Advertising Agency: DDB, Brazil
Executive Creative Director: Marco Versolato
Creative Director: André Faria, Gustavo Victorino
Art Director: Leonardo Rotundo
Copywriter: Gustavo Tasselli
Account Director: Analice Simões, Alessandra Volkweis
Planner: Maria Paula Alonso
Account Supervisor: Alessandra Volkweis
Media: Mônica de Carvalho, Silvio Calissi
Art Buyer: Clariana Costa, Alessandra Salles, Daniela Strang
Photography: Sergio Prado
Graphic Producer: Clariana Costa, Anelito Nóbrega
Advertising Agency: TORKE+CC, Lisbon, Portugal
Creative directors: André Rabanéa, Hugo Tornelo, Pedro Alegria
Art directors: Daniel Machado, João Pereira, Rui Pica and Rui Santos
Copywriters Nuno Trindade, Zeynep Rabanéa
Planners: Diogo Teixeira, Mariana Figueiredo, Frederico Ferreira
Producer: Soraia Silva
Advertising Agency: Innocean, London, United Kingdom
Executive Creative Director: Jamie Colonna
Creative Director/ Art Director / Copywriter: John Crozier
Creative Director/ Art Director: Dom Sweeney
Photographer: Tim Kent
Retoucher: Justin Shill
Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriter: Guilherme Nesti
Art Director / Illustrator: Eduardo Pastor
Photographer: Thiago Antonovas
Art Buyer: Selma Momosse
Account Supervisor: Carolina Amaral
Advertiser’s Supervisor: Danielle Panissa, Luis Siqueira, Luciana Soubihe, Gabriel Razzotti, Guillermo Rivera Rio, Juan Lavista
Account Manager: Daniela Keller
Production: Rita Vilarim, Thiago Loureiro, Emerson Russo
Post Production: Burti Hd And Arizona
Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Per Pedersen
Group Creative Directors: Elaine McCormick, Fran Sheff-Mauer
Creative Directors: Rob Perillo, Rob Lenois
Art Director: Rob Perillo
Copywriters: Rob Lenois, Jon Koffler, Lance Parrish
Designers: Evan Ortolani, Corel Theuma
Account Executives: Jason Kahner, Tara Cosentino
Planner: Sharon Wanamaker
Photographer: Clint Blowers
Project Manager: Rachel West
Most of the Brazilian Symphony Orchestra’s (OSB) audience is older than 65 years. To ensure its survival they needed more admirers. So, how to attract people to a music genre they don’t usually listen to? We shot the orchestra playing classic movies themes and used You Tube to make people realize they already like classical music. As a result we had a 40% increase of young people in the audience and all the orchestra’s concerts for this season are sold out.
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Art Director: Augusto Correia, Leonardo Marçal, Rodrigo Lopes
Copywriter: Augusto Correia, Leonardo Marçal, Rodrigo Lopes
Web Developer: Leonardo Marçal
Web Production: Augusto Correia, Leonardo Marçal
Agency Producer: Ana Ourique
Photographer: Bruno Foscaldo
Executive Creative Director: Roberto Vilhena
Creative Director: Alessandra Sadock, Gustavo Tirre
Account Executive: Ana Deccache
Account Manager: Pedro Sharp
Media: Tiago Pinheiro
Film Production: Tycoon
Director: Kiko Lomba
Producer: Samara França
Editor: Ralse
Advertising Agency: JWT, Brazil
Executive Director of Creation: Ricardo John
Creative Director: Rodolfo Amaral and Ricardo Marques
Creatives: Fernando Christo, Filipe Matiazi
Production: Flávio Schafer, Eduardo Santini, Alessandra Carvalho
Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It’s a special feature only available on very select models targeted at the affluent, tech seeker. TBWA\G1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It’s simple, unassuming but very highly disruptive and efficient communication piece.
Advertising Agency: TBWA\G1, Paris, France
Executive Creative Director: Rudi Anggono
Art Director: Matthieu Darasse
Copywriter: Alban Gallee
Content Manager: Nicolas Rocca-Serra
Web Developer: DAN Paris
Digital Innovative Media Director: Benjamin Levy
Nissan Europe Advertising Director: Arnaud Charpentier
When entering the store, customers were invited to do a test ride. Then they went out to ride the bike. They rode for a while and then were surprised by 60 bikers who made them feel like part of the gang. So, even before buying a Harley-Davidson they understood what is to have a Harley.
Advertising Agency: Moma Propaganda, Brazil
Creative Director: Rodolfo Sampaio
Copywriter: Ricardo Franco
Art Director: Fábio Baraldi
Art Director: Angelo Maia
Account Team: Marco Piza, Vanessa Costa e Caru Bessa
Agency Producer: Marcelo Toledo
Production Company: Paranoid BR
Executive Producer: Egisto Betti
Director: Pedro Coutinho
Photography Director: Pierre de Kerchove
Production Company Account: Juliana Miranda
Editor: Onon
Lettering: Onon e Luiz Neves
Editor: Tânia Ripardo
Client Team: Julio Vitti e Gregory Claerhout
With spring approaching and the beginning of the warm season, insects start coming out, especially mosquitoes and flies, and they annoy everybody.
Moreover, it is easy to defeat insects when you are indoor, the hard task starts when you are outside.
For this reason, this is the perfect period to demonstrate the real efficacy of the new Orphea4D Protection, a powerful insecticide spray for exteriors.
How? By transforming a normal billboard into a huge insect trap.
Transparent glue was applied on a portion of the billboard surface in the shape of the jet spray
and when flies and mosquitoes got trapped on the glue, day by day, they made the shape visible.
Advertising Agency: Publicis, Milan, Italy
Creative directors: Bruno Bertelli, Cristiana Boccassini
Copywriter: Stefano Battistelli
Art Director: Francesco Epifani
Account Director: Claudia Brambilla
Producer: Massimo Fabbri
Editor: Nicolò Lombardi
Photographer: Massimo Fazio
Art buyer: Stefano Gruarin
Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Copywriter: Daniel de Leon
Art Director: Alejandro Bottas
Copywriter: Lissete Lugo
Group Head: Christian Sanchez
Illustrator: Carlos Palacios
Assistant Producer: Michel Motte
Account Supervisor: Carla Wilson’s
Account Executive: Anne Achata
Sound: Vinylo Studio
Post Production: One Shot
Digital Agency: E Motion
Animation Director: Toshio Ikeda
Editor: Fernando Medina
Account Director: Claudia Deza.
Account Supervisor: Milagros Arquiñigo.
Art Director: Orlando Diez.
Animation & Design: Beny Flores.
Chief of Project: Carlos Ubillus.
Software Developer: Oscar Rodriguez.
