Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller & Edmund Choe
Art Director: Ong Kien Hoe
Copywriter: Christie Herman
Photographer: Alex Tow (360°Photography)
Retoucher: Choyue Chen (360°Photography)
Contrapunto had the task of creating a campaign with little budget to make women aware of the need to collaborate with the Association of Women Against Genital Mutilation (AMAM). With that objective,they produced hygienic protectors for women’s swimming costumes with an image of a razor blade (as used in genital mutilation practice) and text saying: “Every year two million girls worldwide are unable to avoid genital mutilation”. During the activity, a 72% web visitors increase was registered, along with a parallel increase in phone calls to the association. (Contrapunto tenía la tarea de crear una campana de bajo presupuesto para comunicar a las mujeres la necesidad de colaborar con la Asociación de Mujeres Contra la Mutilación Genital (AMAM). Con dicho objetivo, produjeron protectores higiénicos para trajes de baño femeninos con la imagen de una cuchilla de afeitar (como las usadas en las ablaciones genitales) y un texto que decía: “Cada año dos millones de niñas en el mundo son incapaces de evitar la mutilación genital.”Durante la actividad, se registro un incremento de visitas a la web de un 72%, junto con un incremento paralelo de llamadas a la asociación)
Advertising Agency: Contrapunto BBDO, Barcelona, Spain
Creative Directors: Tomas Oliva & Carlos De Javier
Art Director: Lucas Jatobá
Copywriter: Marta Caseny
Photographer: Eduardo Colesi
“Stuck in the wrong job?”
Advertising Agency: JWT, Hong Kong, China
Executive Creative Director: Steven Lee
Creative Directors: Kwong Chi Kit & Barbara Fu
Copywriters: Cheung Yee Mui & Steven Lee
Art Directors: Arthur Tse & Ciff Luk
Photographer: Tim Lau
West China has a very dry and arid land with extreme water shortage making the living conditiYuan is good enough to build a water tank, wich can help a family stop living under water shortage, there is no significant help as there is no cultural background of charity in China. So they needed to remind people of money donation to build water tanks for the people in dry regions of West China, in order to improve their living conditions. Keeping the principles of physics and impactful creativity in mind, a special donation x was designed and kept at major public areas (restaurants, shopping malls, office buildings) for the charity campaign. Every time a coin is inserted the water level increases and when sufficient number of coins inserted the water begins to flow out through the pipe and drops on the thirsty mouth of the kid (dummy). This device is an active demonstration of the ultimate benefit of the small help. It grabs the attention of public, appeals to their curiosity and gets them actively involved in donation.
Advertising Agency: Mccann HealthCare, Shanghai, China
dound at directdaily
Advertising Agency: Ogilvy & Mather, Shanghai, China
Creative Director: Kevin Lee
Art Directors : Ng Fan, Kevin Lee, Haibo Huang, Phoebe Liao, Stephen Zhong
Copywriters: Adams Fan, Derek Huang, Raymond Yung, Andrew Lok
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Quentin Schweitzer
Copywriter: Nicolas Callot
Photographer: Vincent Vittecoq
Account Executives: Isabelle Saillant
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