Advertising Agency: RKCR/Y&R, London, United Kingdom
Executive Creative Director: Mark Roalfe
Art Director: Jerry Hollens
Copywriter: Mike Boles
Typographer: Lee Aldridge
Photographer: Eugenio Franchi (Accordion)
November 8, 2008 at 12:55 pm · Filed under Print/Poster
Shoes designed not to be noticed.’ This was the basic idea behind the fall/winter ‘08 running campaign. We arrived at this because we hit on the truth that you really only notice your running shoes when they feel bad. But when they feel good, rather than notice them, you notice other things. Yes, you notice your surrounds, but you also notice you.You notice your breathing, your hard-working muscles, your mind that’s been allowed to wander. You notice you’re running further. You notice you’re actually enjoying running! You notice that all of a sudden achieving your impossible is in fact, anything but.
Advertising Agency: 180 Amsterdam (180\TBWA)
Creative Directors: Dean Maryon, Paulo Martins, Carlos Furnari Business Director: Geoff Coyle
Account Manager: Caroline BrittPlanning Director
Planning Director: Andy Edwards
Business Affairs: Kindra Schoemaker
PRINT
Senior Print Producer: Marlon Lee
Executive Print Producer: David Corfield
Photographer: Gus Powell
Art Buyer: Kristina Florén
Photographer for Yelena Isinbayeva: Paulo Martins
Art Buyer for Yelena Isinbayeva: Maria Perez
Graphic Designer and Studio Artist: Emile Wilmar
Project Manager: Piers Bebbington
Production Company: 2D PRODUCTIONS
Brand: Software-asli.com software reseller
Advertising Agency : Bates141, Jakarta, Indonesia
Creative director : Hendra lesmono
Art Directors : Andreas Junus, Irawandhani Kamarga
Copywriter : Darrick Subrata
Photographer : Anton Ismael
Switch is MTV Networks International’s Global Climate Change Campaign. They are always looking for ways to get people involved in the global warming issue and drive them to the the MTV Switch website, without necessarily using expensive media. To make people aware of the rising sea level because of global warming, they confronted them in an amusing way with a serious message using a floating board in the Amsterdam canals. This board seemed to be held by a submerged man with just his hands sticking out of the water. In reality it was two arms mounted on a small remote control submarine. The copy said: Global Warming. What’s all the fuss about? Find out for yourself www.mtvswitch.org. Because of the massive positive feedback. MTV is not only looking to extend the promotion to other Dutch cities, but also to air it on TV.
Advertising Agency: OgilvyAction, Amsterdam, The Netherlands