Advertising Agency: BMF, Sydney, Australia Creative Director: Shane Bradnick Art Director: Alex Booker Copywriters: Dan O’Bey, Nigel Clark Photographer: Andreas Smetana Retoucher: Vanessa Brownlee Art Buyer: Sarah Thompson Typographer: Thanh Lu
“For those whose power of persuasion is a big as.”
Advertising Agency: Z+, Sao Paulo, Brazil
Executive Creative Director: Alan Strozenberg
Creative Director: Leonardo Macias
Copywriter: Leandro Leal
Art Director: Fábio São Pedro
Illustrator: Boreal
Typographer: Fábio São Pedro
Art Buyer: Alice Iamamura
Account Supervisor: Marilia Martins
Advertiser’s Supervisor: Daniel Marun
Account Manager: Olivia Pereira
Planner: Rodrigo Cerveira
Advertising Agency: DDB, New York, USA Chief Creative Officer: Matt Eastwood Creative Director: Menno Kluin Copywriters: Aron Fried, Mike Sullivan Art Directors: Carlos Wigle, Ben Wallis Illustrator: Ben Wallis Designer: Juan Carlos Pagan
“In seconds you can experience what takes you days to understand.”
Advertising agency: Y&R, Buenos Aires, Argentina
Executive Creative Director: Martín Mercadoo
Creative Director: Diego Tuya, Dario Rial, Martín Goldberg, Daniel Oliveira
Copywriter: C. Fernandez Parodi
Art Director: Damián Palopoli
3D Illustrator: Gastón Cardozo
Advertising Agency: DDB, Chicago, USA Chief Creative Officer: Ewan Paterson Group Creative Director: Mark Gross Copywriter: Matt Collier Art Director: Wayne Robinson Exec Producer: Brigette Whisnant Production Company: Biscuit Filmworks Director: Tim Godsall Executive Producer: Holly Vega Line Producer: Rick Jarjoura DP: Jeff Cutter Production Manager: Mercedes Allen Editorial: Arcade Edit Editor: Geoff Hounsell Managing Partner: Damian Stevens Executive Producer: Deanne Mehling Post Producer: Kirsten Thon-Webb Assistant Editor: Dean Miyahira Visual Effects: The Mill Colorist: Adam Scott Music and Sound Design: Beacon Street
Advertising Agency: RPA, USA Executive Creative Director: Joe Baratelli Group Creative Director: Jason Sperling Creative Director: Chuck Blackwell Associate Creative Director / Copywriter: Ken Pappanduros Art Director: Ariel Shukert Copywriter: David Sullivan SVP, EP: Gary Paticoff Senior Producer: Isadora Chesler Director of Business Affairs: Maria Del Homme Production Co: Moxie Pictures Director: Todd Phillips DP: Larry Sher Executive Producer: Lizzie Schwartz Head of Production: Roger Zorovich Line Producer: Salli Zilles Production Supervisor: Barry Heaps Production Designer: Shepherd Frankel Editorial Company: Union Editorial Editor: Jim Haygood Executive Producer: Michael Raimondi Producer: Lynne Mannino Asst. Editor: Dylan Firshein VFX/Telecine: The Mill Managing Director: Ben Hampshire Telecine Artist: Adam Scott Lead Flame Artist: Andy Bate Producer: Enca Kaul Music: Beacon Street Studios Composers: Andrew Feltenstein, John Nau Mixer: Paul Hurtubise Executive Producer: Adrea Lavezzoli Producer: Caitlin Rocklen
This commercial, “Transactions,” depicts the over-the-top antics of two actual top car collectors, Jerry Seinfeld and Jay Leno, in an unrelenting bid to be the first in line to take delivery on the first Acura NSX.
Advertising Agency: rp&, USA Exec VP, Executive Creative Director: John Hage VP, Head of Art: Phillip Squier Associate Creative Director/Copy: Jon King Art Director: Brian Hall VP, Executive Producer: Jack Epsteen Production Writers: Jerry Seinfeld, Barry Marder, Chuck Martin, Spike Feresten, Bob Einstein Production Company: MJZ Director: Craig Gillespie DP: Emmanuel Lubezki Visual Effects: Eight VFX Editorial: Arcade Editor: Kim Bica Sound Design: Mit Out Sound Sound Designer: Ren Klyce
The Pepsi MAX commercial entitled “Check-Out” is the newest edition to the brand’s playful Cola Wars campaign. The spot depicts a competitor’s deliveryman attempting to discreetly purchase a bottle of Pepsi MAX at the supermarket when he unexpectedly becomes the grand prize winner of “Pepsi MAX for Life.” As a surprise “on the spot” reporter, Regis Philbin appears to get the embarrassed driver’s thoughts on his big win. This role marks Philbin’s first television project since leaving Regis & Kelly.
Advertising Agency: TBWAChiatDay, Los Angeles, USA