“Do not be apart from who you love.
Always wear your seatbelt.”
Advertising Agency: Mota Comunicação, Fortaleza, Ceará, Brazil
Creative Directors: Orlando Mota, Diego Ribeiro
Art Director: Thomaz Fernandes
Copywriter: Rodrigo Santiago
Illustrator: Thomaz Fernandes
Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Laura Esteves
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Images: Shutterstock
Additional credits:
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Art Buyers: Monica Beretta, Eliane Pereira
Account Managers: Alessandro Cardoni, Helena Rossi
Planner: Eliana Yamaguchi
Media team: Gustavo Gaion, Inajá Ramos
Advertising Agency: Ogilvy & Mather, New York, USA
Senior Art Director: Luke Hughett
Senior Copywriter: Sean Lee
Producer:
Karen Goodman
Production Company: Psyop / Smuggler
Director: Psyop
Psyop Creative Director: Gerald Ding
Managing Director/Executive Director: Lucia Grillo
Producer: Adam Coffia
Animation: David Rasura
Art Director: Pete Sickbert-Bennett
Editorial: Eyepatch Productions
Mix:
Eyepatch Productions
Producer: Jeff Williams
Engineer:
Ken Meyer
Casting Director: Pamela Fahey
Song: “Pistachio”
Performer: Rocketship Park, courtesy of Serious Business Records via The Orchard
“America’s chili dog since 1916.”
Advertising Agency: Brunner, USA
Chief Creative Officer: Jay Giesen, Rob Schapiro
Executive Creative Director: Brett Compton
Copywriter: Brett Compton
Art Director: Scot Crooker
Producer: Jeff Wiggins
“It turned out better for us. We got the music.”
Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Director: Erick Rosa
Creative Director: Luciana Cani
Art Director: Fábio Cristo
Copywriter: Pedro Ribeiro
Account Director: Tiago Reis
Account Executive: Beatriz Rebelo
Illustrator: Fábio Cristo, Fábio Galindro
Typographer: Fábio Cristo
Art Assistant: Douglas Cardoso
Client Responsible: Jorge Dias
Advertising Agency: 358, Helsinki, Finland
Creative Director: Ale Lauraéus
Art Director: Ale Lauraéus
Copywriter: Valtteri Väkevä
Graphic designer: Mark Nurmi, Pol Solsona
Agency producer: Petra Yli-Hemminki, Roosa Rudkiewitch
Client team director: Robert From
Strategist: Robert From, Milla Kokko
Photographer: Riku Pihlanto, Pekka Mustonen
Production company: Tres Papricas
Director: Tuukka Lappalainen
Clients: Caroline Lilius, Terhi Vaalavuo, Sari Jussila, Taru Peso, Mari Muukari
“Your dairy cool off from inside out.”
Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Director: Stefania Siani, Federico Pepe
Deputy Creative Director: Valentina Amenta, Davide Fiori
Art Director: Valerio Mangiafico
Copywriter: Matteo Maggiore
Photographer: Francesco Van Straten
We got into cooperation with bakery that supplies bread to neighborhood stores. Together we created FIT BUNS — a branded healthy buns with coupon for a free visit to fitness center inside the box.
Results:
2996 packs of buns sold the first month.
658 people came for a trial session, 217 purchased membership cards.
That increased the number of fitness centre clients by 25%.
FIT BUNS sales generated 115% return on investments.
Advertising Agency: MEX, Ukraine
Creative Director: Yegor Kharkoff, Ivan Tsupka
Art Director: Andrey Dashkevich
Senior designer: Julia Bakhtina
Account manager: Artem Karan
New Business Manager: Anastasia Vasilikhina
“Soft mattresses for sound sleep.”
Advertising Agency: Rediffusion Y&R, Mumbai, India
Creative Directors: Anisha Sarin, Sanket Pathare
Art Director / Copywriter: Prasad Jindam
Illustrator: Nishikant Palande
“Non original part.”
Advertising Agency: Artwork, Lima, Perú
Creative Directors: Joe Gusukuma, Oscar Takahashi
Art Director: Oscar Takahashi
Copywriters: Joe Gusukuma, Gustavo Makino
Illustrator: Frank Delgado
Account Director: Nao Akamine
Designers: Luis Leon, Jussy Montero
“Suspense in more detail. 13th Street now in HD”
Advertising Agency: Sra Rushmore, Madrid, Spain
Art Director: Pablo G. Cattaneo
Copywriter: David Titos
Photographers: Javier Peñas, Alberto Escudero
Retouchers: Reves Digital, Andrés Espinosa
Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creatives: Mark Campion, Adam Collins
Planner: Alex Fennemore
Account Director: Brooke Curtis
Photographer: Johanna Parkin
Retouchers: John Proudfoot, Stuart Westcott
Advertising Agency: Leo Burnett, Buenos Aires, Argentina
Executive Creative Director: Seto Olivieri
Creative Director: Dauquén Chabeldin
Art Director: Hernán Cuñado
Production manager: Federico Puricelli – Sebastián Tarruella
Production Company: Ursula
Director: Lemon
Executive producer: Adrián D’Amario
General producer: Johanna Trosman
Eagle eyes: Marto Otonello
Music: SupercharangoPost-Production: Wolf
“Now we are 7 billion. For better. Or for worse.”
Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Directors: Erick Rosa
Creative Director: Luciana Cani
Art Director: Thiago Arrighi
Copywriter: Carolina Markowicz
Illustrator: Thiago Arrighi
Account Director: Tiago Reis
Account Executive: Beatriz Rebelo
Client Contact: Gonçalo Cavalheiro, Inês Mourão
This is the latest campaign from Microsoft and Hotmail in Sweden. The idea is to fight spam in a friendly way. Inviting spammers to a seminar at the Swedish offices in Stockholm. The campaign is named Spammers’ Aid
and it aims to help spammers put their programming and online marketing skills to better use, instead of spamming, now that Hotmail stops 97 % of all spam. The goal is a spam free inbox for Swedes.
URL: www.spammersaid.se
Advertising Agency: JMW, Stockholm, Sweden
Creative Director: Joakim Karlsson
Jr Creative Director: Samuel Garlöv
PR: Thomas Hansen
Art Director: Annelie Karlsson
Director: Robinovich
Producer: John Hichens
Universidad Columbia needed a campaign to attract the attention of young adults at the beginning of its enrollment season. They needed to increase the enrollment numbers with new students. Since most of these young people use public transportation, we converted a regular, urban area, line bus into a City Tour Bus. The same bus they use everyday with a centralized audio system that begins to narrate historical reviews when de bus crosses landmarks within Asuncion, one of the Latin American cities with most to tell.
Advertising Agency: TBWA Oniria, Asunción, Paraguay
Chief Creative Officer: Camilo Guanes
Executive Creative Director: Daniel Achával
Creative Director: Jorge Tercarioli
Copywriter: Jorge Tercarioli/Diego López
Art Director: Noelia Pérez
Account Supervisor: Cecilia Canillas
Advertiser’s Supervisor: Claudia Marin
Account Manager: José Monges
Planner: Rodrigo Weiberlen
“For extra tough stains.”
Advertising agency: Euro RSCG, Tel Aviv, Israel
Chief Creative Officer: Ben Sever
Executive creative director: Ben Sever
Art Director: Ale Feldman
Copywriter: Oded Nadir
Photographer: Yisrael Cohen
Agency Producer: Dana Caro
Head of Account management: Maya Cohen
Account Executive: Yael Eichenwald
Planner Director: Uri Oren
Planner: Pnina Wiessman
Advertising Agency: Leo Burnett, India
National Creative Director: KV Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Vikram Pandey
Art Director: Prasad Patil
Copywriter: Piyush Gupta
Retoucher: Happy Finish
Brand Partner: Sushma Singh
Brand Associate: Adya Thakur
Advertising Agency: Leo Burnett, India
National Creative Director: KV Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Vikram Pandey
Art Director: Prasad Patil
Copywriter: Piyush Gupta
Illustrator: Santosh Harmalkar
Advertising Agency: DDB, Paris, France
Creative Director: Alexandre Hervé
Art Director: Paul Kreitmann
Copywriter: Alexis Benoit
TV Production: Sophie Megrous, Emilie Talpaert
Art Buyer: Marine Rolland
Advertising Agency: Young & Rubicam, Bogota, Colombia
Chief Creative Officer: Mauricio Rocha
Executive Creative Director: Julian Jaramillo, Tito Chamorro, Victor Osorio
Creative Director: Julian Nuñez, Ricardo Uribe
Art Director: Alejandro Narváez, Paola Avellaneda, Andrés Bolivar, Carlos Carrillo
Copywriter: Sebastián Sánchez, Ricardo Uribe, Julian Nuñez
Production company: Chilaut
Director: Miguel Vila
