Advertising Agency: House of Radon, Stockholm, Sweden
Creative Directors: David Dworsky, Victor Köhler
Art Director: Albin Holmqvist
Copywriter: David Dworsky
Illustrator: Albin Holmqvist
Photographer: John Strand
Animation: Johan Alenius, Leo Bulow
Advertising Agency: The Secret Service, Bucharest, Romania
Creative Director: Mihai Ene
Strategist: Adina Sorescu
Art Director: Dragos Gheorghiu
Copywriter: Mihai Ene
Graphic Designer: Iahim Tunoi
Photography: Red Carpet Studio
Advertising Agency: Excell Ogilvy, Honduras
Creative Directors: Leo Matylski, Oliver Rodríguez
Art Directors: Dilan López, Oliver Rodríguez
Copywriter: Leo Matylski
Illustrator: Dilan López
Additional credits: David Rodríguez, Oscar Echenique
Advertising Agency: Milk, Moscow, Russia
Creative Director: Alexander Ovchinnikov
Senior Art Director: Sergey Musorin
Senior Copywriter: Vyctor Lobytsyn
“An innovation with power.”
Advertising Agency: Jung von Matt/Elbe, Germany
Chief Creative Officer: Sascha Hanke
Creative Directors: Tobias Grimm, Jens Pfau
Art Director: Steffen König
Copywriter: Till Felber, Ali Antzar, Niels Münter
Graphic Designer: Samuel Huber
Director: Florian Friedrich Duenzen
Production: Robert Tewes / Markenfilm
Advertising Agency: Conill Saatchi & Saatchi, USA
Production House: D’Avant Garde Media
Directors: Francisco Pugliese, Pablo Buffagni
Chief Creative Officer: Pablo Buffagni
Creative Director: Rafael Ramirez
Copywriter: Hernan Bacchi, Federico Hauri
Associate Creative Directot: Ana Testa
Art Directors: Carlos Godinez, Tony Rhi
Director of Production Services: Lourdes Caballero
Senior Broadcast Producer: Allan Rivera
Group Account Director: Beatriz del Amo
Account Executive: Cristina Lage
Executive Producer: D’avant-Garde Maria Pugliese
Producer: D’avant-Garde Ornella Jaramillo
DP: Tomas Morales
Production Designer: Victoria Velarde
Advertising Agency: BBDO, Taipei, Taiwan
Creative Directors: One Chang, George Liou
Art Director: Nick Tom
In a campaign to recruit activists Amnesty International utilizes the ”slide to unlock”-function of the iPhone. Swedish agency Garbergs has created wallpapers for iPhones and iPads showing incarcerated prisoners. When unlocking the device the user unlocks the cell or chain that holds the prisoner captive. Amnesty International Sweden launches the campaign to raise awareness about the Amnesty Urgent Action Network and to get people to sign up to become SMS-activist (Texting activist). The campaign also includes ads in the iPad issue of Sweden’s largest newspaper DN, digital outdoor screens and traditional print ads. The International Secretariat of Amnesty has recently decided to promote the campaign globally. Download free wallpapers at http://m.amnesty.se/slidetounlock
Advertising Agency: Garbergs, Sweden
Art Director: Sebastian Smedberg
Digital Director: Magnus Hällsten
Digital Producer: Niklas Bergström
Account Director: Anna Frick
Account Manager: Malin Boustedt
Graphic Designer: Jacob Frisk
Copywriter: Per Forssberg
Photographer: Peter Alendahl, Adamsky
Retouch: Touchme
Repro: BT Repro
Music: Forevers’s gonna start tonight, Untitled 1
Web production: Public Class / Mobiento
In a campaign to recruit activists Amnesty International utilizes the ”slide to unlock”-function of the iPhone. Swedish agency Garbergs has created wallpapers for iPhones and iPads showing incarcerated prisoners. When unlocking the device the user unlocks the cell or chain that holds the prisoner captive. Amnesty International Sweden launches the campaign to raise awareness about the Amnesty Urgent Action Network and to get people to sign up to become SMS-activist (Texting activist). The campaign also includes ads in the iPad issue of Sweden’s largest newspaper DN, digital outdoor screens and traditional print ads. The International Secretariat of Amnesty has recently decided to promote the campaign globally. Download free wallpapers at http://m.amnesty.se/slidetounlock
Advertising Agency: Garbergs, Sweden
Art Director: Sebastian Smedberg
Digital Director: Magnus Hällsten
Digital Producer: Niklas Bergström
Account Director: Anna Frick
Account Manager: Malin Boustedt
Graphic Designer: Jacob Frisk
Copywriter: Per Forssberg
Photographer: Peter Alendahl, Adamsky
Retouch: Touchme
Repro: BT Repro
Music: Forevers’s gonna start tonight, Untitled 1
Web production: Public Class / Mobiento
The objective of the ‘Breast Cancer’ advert is to make adult females realise the importance of regular breast self-examinations and to have every lump or abnormality checked by a doctor without delay. To encourage inter-action between the reader and the advert, we featured a female breast on one page and on the following page affixed a clear rubber ‘Bumpon’. This produced a pronounced ‘lump’ on the breast featured on the previous page. Readers could physically interact with the page by touching it as suggested in the headline and detecting the ‘lump’ that in reality resembled a similar lump which could be detected through self-breast examination.
Advertising Agency: Volcano, Johannesburg, South Africa
Creative Directors: Francois Boshoff, Glenn Jeffery
Art Directors: Dustin Sinclair, Tarryn Bezuidenhout
Copywriter: Carl Richardson
Additional credits: Nouli Kousiakis, Louise Turner
Advertising Agency: Euro RSCG C&O, Paris, France
Art Director: Nicolas Harlamoff
Copywriter: Alain Picard
Photographer: Denys Vinson
“We’re building the mother of all digital armies. Enlist here. Ogilvy.”
A recruitment poster that takes digital job applicants to our website via a new kind of QR code. Unlike most QR codes, this one can be read from any angle, and will take them straight to a digital recruitment page on our website where they are given an email address to send their CV to. The right candidates will download the latest QR reader at http://www.i-nigma.mobi on their mobiles to view.
Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Directors: Simon Handford, Sandy Chan
Creative Directors: Alvin Lim, Richard Sorensen
Art Directors: Alvin Lim, Hubert Yeung
Copywriter: Richard Sorensen
Illustrator: Mask Ho
Retoucher: Nash Lee – Redworks
Business Director: Tak Chi Lee
Account Manager: Paul William Lam
Other Credit: Sue Olivier
Advertising School: Miami Ad School, Miami, USA
Instructor: Todd Taber
Art Director: Anthony Baxter
Copywriter: Mariana Rodrigues
Advertising Agency: DDB, Barcelona, Spain
Executive Creative Director: Fernando Barbella
Creative Directors: Jaume Badia, Alejandro Arriagada
Art Director: Jaume Badia
Copywriter: Alejandro Arriagada
Production Company: Agosto
Director: Hugo Menduiña
Art Director: Diego Marini
Illustrator: Kiera Ormut-Fleishman, Michaela McKenny, Cara Rearick
Animation Company: Valins&Co
Creative Director: Scott Valins
Executive Producer: Mike Sullo
Lead Animator: Luis Aguirre
Compositor:: Mancel Lindsey
Music: MAS- Music and Strategy
Executive Producer: James Alvich
Composer: John J. Boyd, Eric v. Hackikian
GroupAid is a new platform that helps brands show their social commitment and lets people do good just by buying in a different way.
Advertising School: Miami Ad School, USA
Art Director: Shahak Shapira
Copywriter: Duncan Munge
NytCam is a permanent online element of nyt.fi, the website of the Helsingin Sanomat newspaper’s weekly Nyt supplement Nyt means “now” and Helsingin Sanomat is the largest circulation daily in the Nordic countries. In November 2012 Nyt was completely redesigned, and the NytCam was added as a permanent feature of the nyt.fi website. The service broadcasts live HD webcam footage from around the city in the here and now. NytCam can be, for instance, in the kitchen of a Michelin-starred restaurant or at the surprise gig of a great band. The cameras stay in one place for varying lengths of time from a week or so to a longer while to just a few hours during a special event. People can suggest places they want the camera to go to. Where would you want the camera to peek? Have your say at nyt.fi/cam
Advertising Agency: 358 Helsinki, Finland
Creative Director: Ale Lauraéus
Strategist: Panu Nordlund
Copywriters: Valtteri Väkevä, Verneri Leimu
Designer: Iiris Ojanen
Client Team Director: Sonja Eiramo
Producer: Krista Durchman
PR Creative: Anna Lundqvist
Technical production: Byroo, Good Mood
Advertising Agency: Miami Ad School, Miami, USA
Art Director: Arvindh Lochan
Copywriter: Jimmy Adatni
Agency: Agence .V., Paris, France
Creative Director: Christian Vince
Art Director: Sylvain Guyomard
Copywriter: Jocelyn Devaux
Director: Akama
Production: Wanda
Producer Claude Fayolle
TV Producer: Corinne Persch, Malika Hamladji
Sound Production Company: THE
The Beauty of a Second is a short-film contest presented by Wim Wenders, born to celebrate the invention of the chronograph. The task of Montblanc’s initiative is to capture beauty in a one-second-long video.
Advertising Agency: Leo Burnett / ARC, Milano, Italy
Executive Creative Directors: Paolo Dematteis, Riccardo Robiglio
Digital Creative Director: Paolo Boccardi
Art Director: Andre Gidoin
Copywriter: Markus Ivan Johansson
Director: Wim Wenders
Web Developer: Gabriele Vinci
Advertising Agency: Periscope, Minneapolis, USA
Creative Director: Scott Dahl
Associate Creative Director: Brian Boord
Art Director: Brian Boord
Copywriter: Scott Dahl
Illustrator: Seventh Street
Art Producer: Carmen Roselles
Advertising Agency: Nickandjack, Paris, France
Art Directors / Copywriters: Nicolas Dumenil, Jacques Denain
