“New truck tyres serie 01. Safe transport, updated.”
Advertising Agency: Lowe Pirella Fronzoni, Rome, Italy
Creative Director: Francesco Taddeucci, Luca Albanese
Art Director: Alessandro Izzillo
Copywriter: Daniele Dionisi
Photographer: Alessandro Bavari
Illustrator: Alessandro Bavari
“Deliver the impossible.”
Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Director: Simon Handford, Sandy Chan
Creative Director: Alvin Lim, Matthew Nisbet, Hubert Yeung
Associate CD / Copywriter: Richard Sorensen
Account Director: Tak Chi Lee, Jonathan Parker
Photographer: Joe Lam
Retoucher: Nash Lee
Account manager: Paul Lam
Advertising Agency: Giovanni+Draftfcb, Sao Paulo, Brazil
Creative Director: Adilson Xavier, Benjamin Yung Jr, Ricardo John
Copywriter: Ricardo Martin, Luiz Kanadani
Art Director: Benjamin Yung Jr
Group Account Director: Tania Müller
Agency Producer: Karina Bueno, Ana Flavia Lucca, Vivi Guedes, Victor Alloza
Director: Nando Olival
Production: O2 Filmes
Music: Tesis
Voice: Mano Bap
Ambient for Beneva Foundation, to raise awareness about the rising cases of domestic abuse against women in Romania.
Context
One in four women gets abused in Romania. Our client, Beneva Foundation, thought more people needed to be made aware of this worrying trend.
What we did
Using the line “One in four women get beaten instead of getting flowers”, we created, with the help of a well-known flower stylist, a bouquet that had at its centerpiece not a flower, but a baseball bat, as a
metaphor for the abuse women have to put up with.
How we took it further
We then placed the bouquets, along with a card explaining the problem and urging to help, in lots of flower shops around Bucharest. Giving flowers to women is a very wide spread habit in Bucharest, so by doing this we targeted people most likely to get involved — those that already care about the women in their lives.
Conclusions
After running for two weeks, the campaign significantly increased the number of hits on Beneva’s webpage, and put the bases for a healthy discussion of the problem, both online and between the people exposed to the campaign.
Agency: Jandl Bratislava, Slovakia
Creative Director: Pavel Fuksa
Copywriter: Eugen Suman
Art Director: Alexis Blanco
“If you lose your memory you lose yourself.”
Advertising Agency: Enfants Terribles, Milan, Italy
Creative Directors: Mizio Ratti, Riccardo Quartesan
Copywriter: Hilija Russo
Art Director: Marìka Mangafà
Photographer: Davide Bellocchio
Strategic Planner Director: Valerio Franco
Dog poop + Coupons = POOPONS. The easiest way to have a clean and happy neighborhood.
Advertising School: Miami Ad School, Brooklyn, USA
Art Director: Ricky Anolik
Copywriter: Ángela Pacheco
Direction / Design / Animation: Quayola
Producer: Beccy McCray
Sound Design: Matthias Kispert
Photographer: James Medcraft
Animation: Kieran Finch, Cai Matthews
Programmers: Mauritius Seger, Evan Bohem
Technical Support: Patrick Hearn
Production Company: Nexus
“No Crumb Left Behind.”
Advertising School: Miami Ad School, Miami Beach, USA
Art Directors: Michael Malz, Jacob Gale, Kelly Saucier
Copywriter: Michael Grosso
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Executive Creative Director: Yoram Levi
Creative director: Tal Perelmuter
Copywriter: Ronen Levin
Art director: Kamil Mekhti
VP Client Service: Nir Federbush
Account Supervisor: Lee Bryn
Account Executives: Nitzan Maskit, Sharon Taggar
VP Strategic Planning: Gili Sasson
Planner: Gilad Kremer
Designer: Raphael Nattiv
Advertising Agency: GSD&M, USA
Group Creative Director: Luke Sullivan
Creative Directors: Robert Lin, Jeff Maki
Art Director: Matt Barker
Copywriter: Colin Gray
Executive Producer: Shannon Worley
Producer: Becky Carrel
Directors: Ben Hurst, Dave Thomas
Editing Company: Sam Selis, Ariel Quintans, Jason Uson / Beast Editorial
Account service: Norah Rudyk, Shannon Hearon
Strategy & Insights: Madhavi Reese
Production Company: Fueld Films
Executive Producer: Brady Anderton
Producer: Summer Finley
Advertising Agency: Mother, London, UK
Director: Martin Krejci
Production: Company Stink
Producer: Ben Croker
Editor: Filip Malasek
Post Production: Tom Sparks / One of Us / The Mill
Audio Post Production: Factory
Sound Design: Jan Muchow
DoP: Stepan Kucera
You’ve probably seen the ‘boyfriend chair’ in clothing stores for bored shopping companions. Now IKEA has taken the concept one step further by creating a “crèche” for retail-weary men, complete with Xbox consoles, pinball machines, continuous televised sport and free hot dogs. MÄNLAND is being trialled for four days this Father’s Day weekend [Sept 2 in Aus.] as a male-only play space to hang out in while wives and girlfriends peruse the aisles. Publicity manager Jude Leon said the idea was modelled on the Swedish furniture giant’s existing child play area, SMALAND. Ms Leon said women were given a buzzer to remind them to collect their other half after 30 minutes of shopping.
Advertising Agency: The Monkeys, Australia
Advertising Agency: KesselsKramer, Amsterdam, Netherlands
Creatives: Niek Eijsbouts, Gijs Van Den Berg, Christian Bunyan
Advertising Agency: M&C Saatchi, Sydney, Australia
Executive Creative Director: Ben Welsh
Senior Copywriter: Andy Flemming
Senior Art Director: Shane Gibson
Account Directors: Nadine Dawood Morgan, Georgia O’Brien
Sound Design: Nigel Crowley / Stellar
Typographer: Mick Tonello
