Red Bull: Last Will
“RedBull gives you Wiiiings.”
Advertising Agency: Kastner & Partners, Santa Monica, United States
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TechnoratiAkupunkturpraxis: Pins
Advertising Agency: BBDO, Berlin, Germany
Creative Directors: Armin Jochum, Toufic Beyhum
Art Directors: Toufic Beyhum, Armin Jochum
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Emmentaler: Holes
Advertising Agency: Swiss Publicis, Zurich, Switzerland
Creative Director: Markus Gut
Art Director: Viviana Chiosi
Copywriter: Roy Spring
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Ford Outfitters: Obstacles
Advertising Agency: JWT, Santiago, Chile
Digital Graphic: Leo Farfan
Creative Directors / Art Directors: Matias Lecaros, Sergio Rosati
Copywriter: Matias Lecaros
Photographer: Jose Claro Agencia Cuatro
Other additional credits: Pedro Venegas
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Meir Panim launched: Winter Collection
     
In this new campaign from Meir Panim, the Relief Centers in Israel, the new ‘winter collection’ is shown from poor and homeless. The campaign is made by Tel Aviv based agency Shimoni Finkelstein Draftfcb. The idea is to demonstrate the contrast between worshiping a piece of clothing and desperately needing one for survival. A big fashion production, of models wearing used clothes was staged. Models, defined by their looks and what they wear, stand for glamorous and desirable. By revealing where these clothes come from, the work provides a new perspective on our worship to fashion.
The campaign draw lots of press and is getting quite a good respond. The campaign runs on outdoor, print and also by a catalogue which will be distributed throughout fashion retail stores. Meir Panim was established in 2000 by David and Rivka Zilbershlag in loving memory of their son, Meir z”l, who passed away after a short battle with a sudden infection. During Meir’s short life of thirteen years and two months, he could not enjoy food due to a rare liver disease. Today, thousands of people enjoy food each and every day in his merit.
Many people dream of contributing, in their own way, to world peace. Meir Panim helps realize that dream by recruiting a colorful tapestry of volunteers from all walks of life, who work side by side to assist our brothers, sisters, and children in need.
Advertising Agency: Shimoni Finkelstein Draftfcb, Tel Aviv, Israel
Executive Creative Director/Writer: Kobi Barki
Art Director: Liat Cohen, Roi Saban
Photographer: Adi Orni
found at Osocio
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Toyota: Christmas bauble
The main objective of this direct mail was to underline one more time, by wishing Merry Christmas to Toyota’s top client and a list of VIP endorsers, Toyota’s commitment towards the environment. Created by Saatchi & Saatchi Bucharest the direct mail consisted of a box with ‘Fragile’ written on it. Once you open it, you found a Christmas bauble with the world hand painted on it. A line written around the globe said: The world is in your hands. Treat it well. Merry Christmas from Toyota.
Advertising Agency : Saatchi&Saatchi, Bucharest, Romania
Executive Creative Director: Nick Hine
Art Director: Daniela Nedelschi
Copywriter: jorg Riommi
Illustrator: Ana Lemnaru
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Weetabix: Spoon, Milk, Strawberry
“Nature’s breakfast.”
Advertising Agency: Dentsu, Brussels, Belgium
Creative Directors: Wain Choi, Roger Tavares
Art Director: Eric Jamez
Copywriter: Jan Vandenplas
Photographer: Studio Habousha
Other additional credits: Coline Carnoy
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Science World: We can explain
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Associate CD / Art Director: Rob Sweetman
Copywriter: Jono Holmes
Producer: Jim Leith
Production design: Dyna Graphics
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Mtv Gold: Famous songs
Mtv Gold is a brand new satellite channel devoted to playing golden songs from the 70’s, 80’s and 90’s. Mtv commissioned Mutado to create this channel identity from scratch – since it didn’t exist before. Due to my passion for vintage and humour, I dove straight into this new adventure.
The whole concept of the channel is based on vinyl records and a humorous re-interpretation of the most famous songs. We all remember the songs that made the history of popular music and we tried not to be too serious or celebratory but, rather, to work on song titles and visualize them in a different and unusual way. We utilized 2 things that we are very passionate about… characters and animation.
Mutado was in charge of creating the channel identity, bumpers, stings and all graphic elements for the launch on 1st October 2007. This is a work in progress but we’d like to show some of the stuff that has aired recently on Sky’s channel 705.
Check out more here.
Watch an Mtv Gold show opener
Watch the We will rock you bumper
Watch the Sweet dreams bumper
Watch the Thriller bumper
Agency: Mutado, Milan, Italy
Creative Director: Mauro Gatti
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Volkswagen: Hospital elevator
“Keep safe distance. Volkswagen for safety.”
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Cristina Marcellini, Massimo Valeri
Copywriters: Valerio Le Moli, Mirella Valentini
Photographer: CDG Milan
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Volkswagen Tiguan: The moving city
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Andrea Maggiori, Francesco Guerrera
Copywriter: Luca Gelmuzzi
Director: Andrew Hardaway
VFX: The Embassy
Production Company: Parco Film
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