“Problems with Hemorrhoids, Sperti Helps.”
Pfizer created a small campaign for Sperti, a medicin against haemorrhoids . The brand used motorcycle driver, who constantly where standing up while driving. A sign was attached on the back of the motor with the headline.
Advertising Agency: KOEN, Netherlands
Creatives: Geert Ploeger, Thomas Reinhold
URL: http://www.thesoundoffootball.com
Pepsi is funding amazing ideas that refresh the world. Åkestam Holst and Society 46 created “The Sound of Football” to give visually impaired people a better football experience and maybe, in the future, create new aides that enable you to “see” with sound. As a first test, we arranged a football match between a team of visually impaired players and a team of former professional footballers. We wanted to see how they would perform under equal conditions – in a match where no one can see.
How it works: We used tracking technology, the same used at the latest FIFA World Cup. Through the system we can get the position of each player in real time on the football pitch. This information is then fed into an iPhone located on each player’s head and converted into binaural 3D sound. We created sounds for things important on the pitch like the nearest players, the ball and the goals. Through headphones each player can hear what is happening and get a sense of distance between things. And the sensors in the iPhone allow players to locate where the sounds come from when they move their head.
Advertising Agency: Åkestam Holst, Stockholm, Sweden
Creative Director: Martin Cedergren
Art Director: Björn Kusa
Copywriter: Patrick Dry
Executive Digital Producer: Alex Picha
Account Executive: Thomas Gibson
Executive Account Director: Kjell Månsson
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Gareth McPherson
Television Producer: Anthea Beylis
Account Director: Jason Kankelowitz
Business Director: Greg Tebbutt
Director: Erik Van Wyk
Production Company: Bouffant, Johannesburg, South Africa
Executive Producer: Melina McDonald
Producer: Shannon Gloyne
Advertising Agency: Marcel, Paris, France
Creative Director: Sebastien Vacherot
Art Director: Bastien Grisolet, Sebastian Piacentini
Copywriter: Bastien Grisolet, Sebastian Piacentini
Illustrator: La Boca
Eilat is the leading holiday destination in Israel, drawing hundreds of thousands of people trom all around the country to fly there for vacation. When lsrair decided to come out with a special price for Eilat residents @,
we understood that this special price mustn’t anger those who reached the city by flight and paid full price. So we created a campaign where only Eilat residents could see the price. To do so, we handed out tens of thousands pairs of special glasses to every house in the city, thus generated a campaign that only Eilat’s residents could see its message.
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Clint Name: Israir – Airline Company
Chief Creative Officer: Guy Bar
Creative Director: Danny Yaacobowich
Head Of Creative Team: Igal Ezra
Copywriter: Ico Ifrah
Art Director: Liav Gutstein
VP Clint Service: Elika Merhavi
Supervisor: Inbal Verner
Account Manager: Sara Avraham
In order to promote flights to dozens of destinations around the world, the airline company “lsrair” decided to make use of city maps in a unique manner, accompanied with the message: You are here! Too bad. We printed dozens of posters, each with a map that indicates the posters precise location. So no matter where you are in the city, the poster is always relevant.
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Officer: Guy Bar
Creative Director: Danny Yaacobowich
Head Of Creative Team: Igal Ezra
Copywriter: Cobby Levy
Art Director: Elada Levy
VP Clint Service: Elika Merhavi
Supervisor: Inbal Verner
Account Manager: Sara Avraham
Advertising Agency: Doner, Detroit, United States of America
Chief Creative Officer: Rob Strasberg
Creatives: Randy Belcher, Rob Dey
Producer: Stuart Moutrie
Production Company: MPC Creative
Director: Jake Mengers
DOP: Simon Richards
Executive Producer: Jeremy Smith
Line Producer: Elizabeth Trustrum
Post Production Company: MPC
Producer: Paul Branch
VFX Supervisors: Christopher Antoniou, Fabio Zaveti
3D Production Manager: Stefano Salvini
VFX Artist: Ajai Verghese John, Andrea Falcone, Andrew Brooks, Anthony Bloor, Benjamin Syiem, Charlotte Tyson, Chrys Aldred, Dameon Boyle, Daniel Kmet, Dominic Edwards, Fabio Zaveti, Heather Goodenough, Inigo Vimal Roy, Jason Brown, Jason Ivimey, Robert Hesketh, Kunal Sarkar, Maurizio De Angelis, Megha Thakar, Neil Griffiths, Prashant Nair, Raju Ganesh S, Remi Cauzid
3D Editorial: Franck Matellini
Versioning: Alex Lovejoy, Louisa Cartwright
Telecine: Jean-Clement Soret
Editorial: Work Post
Editor: Rich Orrick
Art Director: Georgia Shelton
Director: Saam Farahmand
Producer: James Waters
Vfx : The House Of Curves
Vfx Supervisor : Andrew Daffy
Compositor : Mikkel Hansen
3D Artist : Dan Prince
Lighting Camera: Franklin Dow
Model Maker: Jack Kirby
Model: Marilyn Rose
Make-Up Artist: Dorita Nissen
Advertising Agency: Festo, Cascavel/PR, Brazil
Creative Director: Cainã Souza de Meneses, Patrese Renan
Art Director: Patrese Renan
Copywriter: Cainã Souza de Meneses
Illustrator: Patrese Renan
URL: http://www.nokia.com.ar/productos/promociones/potencia-tu-experiencia
Advertising Agency: Wunderman Buenos Aires, Argentina
Creative Directors: Alfonso Cornejo Lavin, Jose Azanza Arias
Art Director: Nicolas Bugari
Copywriter: Julia Stoger
Account Director: Emiliano Galvan
Account Supervisor: Yolanda Vazquez Gonzalez
Interactive Manager: Veronica Schvimer
Advertising Agency: Thinkmodo, New York City, USA
Creatives: James L. Percelay, Michael Krivicka
The animation is done by using the iPhone´s camera to take over 1000 pictures of the make up of a model who is transformed into a hideous zombie. Then you open the iPhone´s photo album, choose the first picture, put your finger on the right arrow – and keep it there. Then the animation sequence starts, and all you have to do is to film this with another camera.
Advertising Agency: FRANK., Oslo, Norway
Creative Directors: Erik Heisholt, Lee Cartmell
Art Directors: Jason Kinsella, Kasper Tuvnes
Copywriters: Jason Kinsella, Erik Heisholt
Editor, Sound, Music: Benjamin Aker
Westlake wanted to grow its younger adult customer base but struggled to connect with younger adults, who have a one-stop-shopping habit of returning to the same big box stores for hardware needs. They knew they would need to update the brand’s tone and look a little to connect with this demographic, but didn’t want to lose the brand’s core—centered on expert assistance and friendly service. To reach this goal, Bozell pitched a social media campaign for the Halloween season about zombies.
Advertising Agency: Bozell, Omaha, NE USA
Creative Directors: Scott Rowe, Scott Bishop
Art Director: Dan Greve
Copywriter: Kerrey Brennan
Illustrator: Dan Greve
Advertising Agency: Bozell, Omaha, NE USA
Creative Directors: Scott Rowe, Scott Bishop
Art Director: Dan Greve
Copywriter: Kerrey Brennan
Illustrator: Dan Greve
Advertising Agency: Ammirati, USA
General Manager: Gabriel Miller
Executive Creative Director: Todd Wender
Creative Director: Simone Nobili
Art Director: Conor Hogan
Design Director: Phil Williams
Production Director: Michael Troast
Editor: Alex Delaney
We built the world’s largest cuckoo clock and put it in the middle of Hollywood. And every hour for 24 hours, one man came out as a character from wherever it was morning at that moment. Each time, he entertained the
crowd with a comedic performance and encouraged them to enjoy new Kellogg’s Crunchy Nut cereal because it’s morning somewhere.
Advertising Agency: Leo Burnett, Chicago, USA
Creative Directors: Reed Collins, Derek Sherman, Bob Winter
Art Directors: Ryan Dillon, Stephanie Simpson
Designer: Dan Forbes
Copywriters: Dave Derrick, David Schermer
Creative Collaborator: Matt Walsh
Production Company: Native
Agency Producer: Ellie Simcoe
Advertising Agency: Y&R, Ukraine
Creative Director: Dmitry Barsukov
Senior Art Director: Yegor Kharkoff
Production: Family TVC
Director: Dmitry Barsukov
DOP: Andrew Bolter
Producer: Anastasia Bukovskaya
Every year on October 31, people celebrate Halloween by dressing up in costumes. TAXI 2 thought there was no better time to capitalise on the cheeky nature of the MINI brand – and created a MINI costume for other cars to dress up in. In a guerrilla effort, TAXI 2 created and built a one-size-fits-all MINI costume, hit the streets, and for the first time, allowed cars to feel the same sense of playfulness that people feel when they dress up.
Advertising Agency: TAXI 2, Canada
Creative Director: Lance Martin
Copywriter: Tal Wagman
Art Director: Craig Ferguson
Print Producer: Tara Greguric
Account Manager: Tina Tieu
Introducing Scream Stopper. Designed by Chuck Worldwide Industries, the device uses Chupa Chups lollipop technology to block embarrassing shrieks of terror at their source. Bogey men of all kinds are no match for Scream Stopper. Simply stick it into your mouth for instant protection from humiliating high-pitched squeals, shrieks and wails. You could say “Scream Stopper takes the “ee” out of Halloween.” In the lead up to Halloween, thousands of Scream Stoppers have been distributed across Singapore at horror movie showings, haunted houses and other scary places.
Advertising Agency: BBH, Singapore
Regional Executive Creative Director: Steve Elrick
Deputy Creative Director: Adrian Chan and Douglas Hamilton
Engagement Planner: Lindsey Cummings
Strategic Planner: Alexis deMontaigu
Print Producer: Brell Chen
Illustrator: Kristal Melson
Broadcast Producers: Daphne Ng, Felicia Tan
Account Manager: David Webster, Joanna Yeo
Post Production: The Mill
Print Production: Peter Chee
BACKGROUND
SunPlay provides maximum SPF and UV protection for sun lovers allowing them to play in the sun without worrying about getting burned.
OBJECTIVE
Increase brand relevance and build a stronger emotional bond with consumers.
IDEA
We distributed SunPlay Tanning Tattoo stickers to sun lovers on the beach. After playing and tanning in the sun, they could remove the stickers form their skin leaving a beautiful mark: unique proof that SunPlay allows sun lovers to play in the sun without worrying.
RESULT
More than 12.000 stickers were distributed within 4 days bringing the brand closer to its customers.
Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Group Creative Director: Nicholas Hong
Art Director: Ricky Ho, Hui Ka Kit
Copywriter: Kristie Chen
Creative Director: Henry Yim
Agency Producer: Vivian Ho
Advertising Agency: M&C Saatchi, Auckland, New Zealand
Executive Creative Director: Dave King
Art Director: James Bowman
Copywriter: Dave King
Account Director: Christina Mossaidis
Account Executive: Lizzie Yates
